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        Content Marketing, Engineered Podcast


        If you are a marketer in a technical company, this podcast is for you.

        On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


        Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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        Leadership

        Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference

        Hear the latest electronic components industry and marketing trends presented at the 2023 ERA...

        The Path to Achieving Corporate Thought Leadership

        We're in a world where everyone wants to be a thought leader. But what does it look like for your...

        Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci

        Find out why conversations are so important to our health, careers, and personal growth, and learn...

        2022 Content Marketing World Industrial Summit Preview

        Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a...

        Ramping Up in a New B2B Marketing Role

        Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up...

        A Technical Leader's Inbound Marketing Journey with Matt Eurich

        Coming up through the technical ranks to leading a business, how do executives ramp up and keep up...

        Communicating Through Body Language With David Schneer

        What someone says may not always match what they think. Learn how body language can help you...

        Women in Electronics with Jackie Mattox

        Research shows that diversity and inclusion leads to higher revenue and profits. How can technical...

        Why Marketing is Not Respected and What to Do About It

        If you feel marginalized in your marketing role within your company, there is a good chance you are...

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