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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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Research

1 min read

Comparing Content Preferences of Engineers in Europe and the US

Picture of Wendy Covey Wendy Covey: 5/15/25 10:00 AM

Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include...

Marketing Strategy Research
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1 min read

Behind the Questions: Inside the 2025 State of Marketing to Engineers Report

Picture of Wendy Covey Wendy Covey: 5/1/25 10:00 AM

Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter?...

Marketing Strategy Research
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1 min read

Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Picture of Wendy Covey Wendy Covey: 2/29/24 10:00 AM

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...

Research
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