Wendy Covey
The Automate 2025 tradeshow and conference was a vibrant showcase of industrial marketers demonstrating their expertise and creativity at the highest level. TREW Crewers Wendy Covey and Kasey Tyring took the opportunity to explore the show floor, engaging with exhibitors and attendees alike and are sharing the most effective marketing tactics they saw.
.png?width=1000&height=600&name=2024%20Video%20Thumbnail%20and%20Feature%20Image%20(8).png)
In this episode, Kasey Tyring and the host discuss their experiences at the Automate Show, highlighting innovative demos, engaging booth strategies, and effective marketing practices. They explore the historical context of the show, share insights on attendee engagement, and emphasize the importance of follow-up strategies post-event. The conversation also touches on networking opportunities and the excitement surrounding future events in the industry.
Key Takeaways
- Engaging demos are crucial for attracting attention at trade shows.
- Interactive booths create memorable experiences for attendees.
- Staffing strategies significantly impact booth engagement and success.
- Post-show follow-up is essential for nurturing leads and maintaining momentum.
- Networking is a valuable aspect of attending trade shows.
- Fun and creative booth themes can enhance brand visibility.
- Content marketing should leverage insights gained from conversations at the show.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.