Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

Interested in Being a Guest?   Help Us Improve
Posts about

Sales Enablement

How Manufacturing Marketers Impact Rep Growth

Learn how manufacturing companies can better support their channel sales reps through content,...

ABM Readiness, Measurement, and Winning Tactics

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started...

Misconceptions About Engineering & Scientific Buyers

Too many marketing and sales professionals are targeting technical buyers with approaches that are...

Virtualizing Field Sales in Electronic Components

After a year of working virtually the vaccinations are here, which means companies can shift the...

LinkedIn | Measure and Master Engagement with Scott Ingram

What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks?...

LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi

Expand your reach, make human connections, and positioning yourself as a trusted sales advisor...

Sales & Marketing Teamwork with Todd VanGilder

What does sales appreciate most about marketing, and where do the wheels come off in the quest for...

Account Growth Strategies with Sydney Sloan

This episode explores emerging and tried-and-true strategies to target key accounts to grow...