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Marketing Strategy
- Annual Marketing Planning
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- Marketing Audits
Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing
Content Marketing
- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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Website Strategy
![Account director and expert on digital marketing, Erin Moore](https://www.trewmarketing.com/hubfs/EP%20168%20-%20Erin%20Moore_Thumbnail.jpg)
1 min read
SEO Series: What the Heck is Going on at Google?!
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2850%29.png)
20 min read
eCommerce for All Manufacturers
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%2812%29.png)
23 min read
Using a Data-Driven SEO Approach with Kyle Roof
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.
![](https://www.trewmarketing.com/hubfs/2021%20CME%20Podcast%20Season%202%20Graphic%20%283%29.png)
1 min read
Secrets to Building a High-Performing B2B Website
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.
![](https://www.trewmarketing.com/hubfs/Copy%20of%202021%20CME%20Podcast%20Season%202%20Graphic%20%285%29.png)
19 min read
Serving Engineers Through Visual Search with Matt Judge
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
AI-enabled visual search is poised to permanently change the way engineers and end-users seek product information.
![Content Marketing, Engineered podcast episode 29](https://www.trewmarketing.com/hubfs/Images%20KEEP/Blog%20Images/Official%20CME%20Podcast%20Featured%20Graphic.png)
1 min read
Google's New Algorithm Change with Geoff Atkinson
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/denise-4.png)
1 min read
Improving Web Performance with SEO and Usability
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E5.png)
1 min read
Why You Think You Need a Custom B2b Website, But Don't
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...