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1 min read

Email Marketing Myths Debunked: What Really Works in 2024

Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights to supercharge your email campaigns in 2024.


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Ever wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why straightforward subject lines work best, and the pitfalls of third-party email lists. Jeanne also explores the power of valuable content in newsletters over promotional material and discusses the evolving role of AI in enhancing email marketing effectiveness.

Key Takeaways
  • Measure Success with Business Metrics: Rely on business metrics as your KPIs to gauge the success of your email marketing campaigns.
  • Benchmark Internally: Focus on your own past performance instead of industry standards to assess the effectiveness of your email marketing.
  • Steer Clear of Third-Party Lists: Protect your sender reputation by avoiding the purchase of third-party email lists.
  • Prioritize Valuable Content: Engage your subscribers by focusing on delivering valuable content in your email newsletters.
  • Collaborate with AI Tools: Work iteratively with AI tools to fully leverage their capabilities and enhance your email marketing efforts.

Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.