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1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in developing sales enablement, and more.


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2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the new year - where to focus our efforts, which channels to invest in, and how we can level-up our craft. I had Eddie Saunders Jr. on the podcast this week to give his insights into these topics. We talked about about the underused tactic of comarketing, how TikTok can be added to your marketing channels, and how marketers can develop more empathy to reach customers where they are - plus using your sales team to get even more customer intel.

Don't miss Eddie at the Industrial Marketing Summit January 31 - February 2nd in Austin, Texas. He will be joined by other panelists who are industry leaders in influencer marketing, brand voice, and thought leadership.


Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.