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1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.


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John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impressive. He spent the last 8 years at Brennan as the Global Marketing Director and in that role he essentially brought the established company into the 21st century with modern marketing. In this episode we talk about his most successful moments at Brennan including branding initiatives, video, and inbound and content marketing. 

We also discuss some of the data challenges and lack of connectivity he faced, which led him to start, a managed integration platform designed to connect data between sales, marketing, distributers, inventory, and more. 

I had a great time talking to John as we discussed some of the hot topics in our industry from the changing landscape of SEO to the opportunity marketers have to rise above the noise of generative AI. 


Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.