2 min read

Brand Storytelling for Technical Companies with Morgan Norris

cme podcast episode 3When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from a brand storytelling expert as she shares trade secrets and a well-honed approach.

Morgan Norris Sporting Creative Pants

 

Morgan Norris, Senior Brand Strategist for TREW Marketing, has seen first-hand the impact that messaging has on a company's reputation and their ability to be seen as a trusted provider. She deeply appreciates how important it is to connect corporate messaging with downstream content.

 

In this episode Morgan demystifies the process of developing a brand story. She'll answer candid questions about when things have gone well, and what knocks messaging projects off the rails.

 

Morgan and I have worked together for more than a decade, and I have great admiration for her talent at crafting unique messaging that captures the essence of the company and its leadership. All that being said, it's also fun to dust off a throwback moment together. Here you see Morgan circa 2015 at a team retreat. It's her job to bring creativity through storytelling about your company, so that you stand out like Morgan's red pants!

 

 

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