When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from a brand storytelling expert as she shares trade secrets and a well-honed approach.
Morgan Norris, Senior Brand Strategist for TREW Marketing, has seen first-hand the impact that messaging has on a company's reputation and their ability to be seen as a trusted provider. She deeply appreciates how important it is to connect corporate messaging with downstream content.
In this episode Morgan demystifies the process of developing a brand story. She'll answer candid questions about when things have gone well, and what knocks messaging projects off the rails.
Morgan and I have worked together for more than a decade, and I have great admiration for her talent at crafting unique messaging that captures the essence of the company and its leadership. All that being said, it's also fun to dust off a throwback moment together. Here you see Morgan circa 2015 at a team retreat. It's her job to bring creativity through storytelling about your company, so that you stand out like Morgan's red pants!
Learn more with these resources:
- Webinar: Storytelling for Technical Brands
- Ebook: Smart Messaging for Engineers - Differentiate your Technical Company to Stand Out to Technical Buyers
- Case Study: Hallam-ICS - TREW Brand Positioning and Messaging Captures Culture as Key Differentiator in Technical Solutions