- Case Study -
nVent SCHROFF
Establishing Thought Leadership in a Highly Specialized Market Through Strategic Content and Messaging
nVent SCHROFF is a global leader in electronics connection and protection solutions, specializing in enclosures, racks, and thermal management systems that support electronic infrastructure. With a reputation for engineering excellence, nVent SCHROFF is committed to enhancing the reliability and performance of these advanced systems across industries.
As emerging technologies like quantum computing push the boundaries of computing power, infrastructure becomes more and more complex. Quantum systems require highly controlled environments with strict specifications for thermal management, shielding, and system integration to function effectively. With expertise in advanced enclosure and protection solutions, nVent SCHROFF saw an opportunity to support the quantum computing ecosystem.
A Strategic Approach to Messaging and Content Development
Given the complexity of the industry and the need to resonate with highly technical audiences, we worked closely with nVent SCHROFF’s SMEs to define three specific audiences to target: R&D engineers, engineering managers, and quantum researchers. We identified the goals and key pain points of each audience, what nVent SCHROFF could do to overcome those challenges, and then developed messaging that would resonate with stakeholders.
Messaging included 30- and 60-word pitches, targeted messages for each identified audience, and a narrative story explaining how nVent SCHROFF’s product offerings and expertise were specifically positioned to take on the demands of quantum computing. This structured approach ensured prospects and customers received technically insightful, accurate, and compelling information from nVent SCHROFF.
From this messaging framework, we developed and executed a content plan, including:
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Campaign Page Copy: Clearly articulated how nVent SCHROFF’s solutions accelerate quantum computing development
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Thought Leadership Collaboration: Partnered with a technical leader in quantum computing to reinforce nVent SCHROFF’s specialized expertise
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Technical Article: Communicated nVent SCHROFF’s expertise in precision-engineered enclosures and thermal management for electronic infrastructure
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Case Study: Worked with nVent SCHROFF’s customer to document a real-world application of nVent SCHROFF’s solutions supporting a quantum computing project
Messaging and content development were executed over the course of a five-month period. With nVent SCHROFF entrusting us to engage directly with their clients, we optimized project management and content workflows, allowing SMEs to dedicate their time to high-value activities like brainstorming, outlining, and reviewing content for technical accuracy.
