2021 State of Marketing to Engineers
The Covid Impact
Watch GlobalSpec and TREW Marketing as they share important findings from their research on the content, online search and buying preferences of engineering, technical and industrial professionals around the world and across age groups.
To reflect current conditions in this webinar, we have included information about the COVID-19 pandemic and its effect on engineers, as well as the emerging marketing tactics of virtual events, video and podcasting. This webinar is designed to help you better understand the information needs of your target audience, giving you the critical insight needed to guide your marketing plans in 2021 and beyond.
Wendy is the CEO and Co-Founder of TREW Marketing, a leading marketing agency serving companies targeting technical markets. Drawing upon her deep experience in marketing within the engineering space, she helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach. Wendy was named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America. Prior to co-founding TREW Marketing, Wendy was a member of the marketing leadership team at National Instruments for 12 years.
Jenn Corcoran is the Marketing Manager for Audience Development at GlobalSpec. She focuses on creating and improving all customer-facing elements such as collateral, media kits, our Marketing Maven blog, social media presence, websites, and press releases. She is also a strong brand ambassador, making sure we are presenting our brand identity appropriately. Prior to joining the team at GlobalSpec three years ago, Jenn worked for both in-house marketing teams and agencies, and received her education at Columbia University.
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Interested in more research? Click below to access our most recent research report.