An Inbound Marketing Guide to Reaching Technical Audiences
Smart Marketing for Engineers by TREW Marketing Co-Founder Rebecca Geier introduces how to use an inbound marketing methodology to generate awareness and demand in B2B technical markets. Rich in data showing engineers’ online content and browsing behavior and preferences, the book is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.
For more current research data and a deeper dive into the mechanics and best practices of creating compelling technical content, check out Content Marketing, Engineered by TREW Marketing CEO and Co-Founder Wendy Covey.
“Distills two decades of marketing and business leadership expertise into this unique, comprehensive guide to building modern marketing strategies that help you earn the attention of technical audiences.”
Foreword Contributor: Dr. James Truchard, CEO and Cofounder of National Instruments