Smart Marketing for Engineers
An Inbound Marketing Guide to Reaching Technical Audiences
Smart Marketing for Engineers by TREW Marketing Co-Founder Rebecca Geier introduces how to use an inbound marketing methodology to generate awareness and demand in B2B technical markets. Rich in data showing engineers’ online content and browsing behavior and preferences, the book is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.
For more current research data and a deeper dive into the mechanics and best practices of creating compelling technical content, check out Content Marketing, Engineered by TREW Marketing CEO and Co-Founder Wendy Covey
“Distills two decades of marketing and business leadership expertise into this unique, comprehensive guide to building modern marketing strategies that help you earn the attention of technical audiences.”
Foreword Contributor: Dr. James Truchard, CEO and Cofounder of National Instruments
"Finally, a marketer who understands engineers."
"If you’re marketing and selling to engineers, or if you’re an engineer or an otherwise analytical thinker who has been thrust into a sales and marketing role and are trying to better understand the most effective approach to modern marketing, you’ll want to read Smart Marketing for Engineers."
"Practical and readable, 'Smart Marketing for Engineers' will help the technical community better communicate our messages."
"If you are a company CEO or marketing director, do yourself a favor and not only buy the book, but digest its message."
"This book is truly awesome... Rebecca's writing is practical, full of statistics, facts and figures. Her book explains what needs to be done and how to go about it."
Meet the Author
Named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, TREW Marketing Co-Founder Rebecca Geier's book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences covers the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets, such as automotive, military/aerospace, consumer electronics, manufacturing, embedded software, and energy.