Smart Marketing for Engineers

book_image-1.pngAn Inbound Marketing Guide to Reaching Technical Audiences

This book covers two topics that are uniquely important and lacking in marketing industry coverage until now:

1. How to effectively market to technical audiences.
2. How to do it using a modern, inbound marketing approach.

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“Rebecca distills two decades of marketing and business leadership expertise into this unique, comprehensive guide to building modern marketing strategies that help you earn the attention of technical audiences.”

Foreword Contributor Dr. James Truchard, CEO and Cofounder of National Instruments

fpo_rgeigerAbout the Author

Rebecca Geier

Named by Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier has released her new book, Smart Marketing for Engineers®: An Inbound Marketing Guide to Reaching Technical Audiences. The book covers the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets, such as automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas.

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What Reviewers are Saying

 "Finally, a marketer who understands engineers."

-Martin Rowe, EE Times (full review)

"Practical and readable, 'Smart Marketing for Engineers' will help the technical community better communicate our messages."

-Gary Lerude, Microwave Journal (full review)

"If you are a company CEO or marketing director, do yourself a favor and not only buy the book, but digest its message."

-Gary Mintchell, The Manufacturing Connection

(full review)

"This book is truly awesome... Rebecca's writing is practical, full of statistics, facts and figures. Her book explains what needs to be done and how to go about it.

-Elaine Ball, Elaine Ball Technical Marketing 

(full review)

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