VERTECH

VERTECH PARTNERS WITH TREW TO EMBRACE INBOUND MARKETING

Content Marketing and Website Updates Help Systems Integrator Find New Leads and Customers 

Vertech’s team of control engineers specialize in designing and implementing complex control systems that automate industrial equipment and processes. While these “control freaks” are experts at helping manufacturers step into the digital world with automation, they looked to TREW for help in implementing digital marketing and marketing automation tactics.

After working with multiple marketing firms, Vertech knew they needed a firm with proven success in B2B marketing and selling to technical audiences. In the beginning of 2017, Vertech hired TREW Marketing to help create and execute an inbound marketing strategy for reaching industrial automation engineers and leadership.

TREW Marketing helped Vertech develop their marketing strategy and plan their marketing activities to revolve around producing high-quality content that moves their target audience through the pipeline. Vertech signed onto the HubSpot platform for CRM, marketing and sales automation. Key functionality included hosting their blog and landing pages, capturing and managing contacts, prioritizing leads for sales, and sales prospecting.

With an actionable marketing and content marketing plan in place, Vertech saw immediate results in their website traffic, inbound leads, and new contacts generated from their new blog and gated content. In their first year of inbound marketing, their Web traffic increased 33% and increased inbound leads by more than 200%.