Strategic Website Content for Engineering Companies
Impactful and Strategic Content Tailored to your Target Audience

YOUR website TELLS YOUR STORY
Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, and more. Ultimately, your website is always on, and always ready to communicate your brand and value to your audience around the world.
Website Strategy
Identify visitor goals and the content they need from your website.
Compelling Content
Create technical copy, imagery and videos that speak to your target audience.
Strategic SEO
Use on-page and off-page SEO best practices to improve your organic search metrics.
Define Website STRATEGY
Our website strategy defines a detailed plan of how prospects will find your website; quickly understand your business, differentiators, and solutions; and convert to leads.
During collaborative strategy sessions, we carefully think through each element, from site navigation and functional requirements to design preferences and CMS selection, documenting all the necessary information to inform the design and development of your new, high-performing website.

Entice visitors to stick around with engaging content
Research shows that you have about 5 seconds to capture a visitor's attention.
Supplementing relevant, technical content with the effective use of images, icons, and video on your website can immediately grab users' attention, communicate to your audience what you stand for, and present your company’s personality.

Win with Search engine optimization
SEO is constantly evolving and changing to display the best search results for users. As digital marketers, it can be overwhelming to navigate the ever-changing SEO landscape to serve up your content to the right audience for the right queries.
We create all website content with a focus on SEO, researching and optimizing pages for the most relevant keywords for your audience. Our website content and entry follows all SEO best practices, ensuring you're putting your best foot forward when it comes to being found by your audience.

Ongoing growth-driven enhancements
Your website is never complete. After a web launch, we measure the impact of the new design, evaluate user behavior and data, and iterate on your design and content monthly based on real-time user behavior of your target personas.
We advise on and perform continuous, incremental improvements to grow traffic and leads including landing page optimization, word choice changes, CTA buttons, premium content placement and enhanced imagery.
Frequently Asked Questions
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Why do I need a defined web strategy before I start my website redesign?
Developing your website strategy before redesigning your website is like having an architect draw up a blueprint before building a house. You need to fully understand the detailed requirements you have and to lay a solid foundation before you begin building it. Your website plan should work in the same way.
A big mistake we see many companies make when redesigning their website is jumping headfirst into the design phase before ensuring their web strategy is well-defined and their foundation is set. This can lead to a site that doesn’t fit your needs or your customers’ needs, and one that fails to help you achieve your marketing goals.
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How do I prepare for a website redesign?
Since your website is a crucial, 24/7 representation of your business, you want to be sure it accurately portrays and efficiently serves your business day in and out. To do this, you need to start any web redesign process by firming up your marketing foundation. Doing so will give you a clear strategy moving into the redesign, guiding content, structural and design decisions.
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How do I generate leads on my website?
To gather leads from your website, start by creating in-depth content like white papers and webinars. These types of content can be gated on your site – meaning visitors must give contact information details (name, email, company, title, etc.) before they can access the content. Now you have contacts and leads to send personalized marketing information to.
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What is the difference between HubSpot, Wordpress and Squarespace?
WordPress is a Content Management System (CMS) that started out as a blogging platform and has grown to become one of the most popular online publishing platforms. To compare, HubSpot is a marketing automation platform with a CMS built-in. With HubSpot, you can have your website, blog, landing pages, email marketing, CRM, marketing automation, social media and analytics all housed in one location. Squarespace is a CMS for the DIY-marketer that offers marketing automation solutions.
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Can I use a free DIY website maker?
These days there are almost countless solutions for getting a website designed, developed, and published for the world to see. From companies like Squarespace or Wix that provide easy DIY website building tools to the most popular CMS platforms like Wordpress. However – it’s tough to trust the future of your company or organization’s digital presence to others that offer those solutions with those pricing structures when what’s needed is a singular and truly robust digital marketing platform that you can rely on for meaningful results.
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How do I evaluate an agency for a website redesign?
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What should I expect during a website redesign?
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How can I effectively use images and graphics on my website?
The effective use of graphics on your website can immediately grab users' attention, communicate to your audience what you stand for, and present your company’s personality. To better reach your audience make sure to:
- Use meaningful, high-quality imagery
- Use stock imagery sparingly
- Incorporate icons
- Use smart imagery in body text
- Make your CTAs stimulating and clickable
- 3 images/graphics per web page
- Optimize images for search
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I launched my website, now what?
You’ve spent months redesigning your website and it’s finally live. While it may be tempting to just launch it, leave it on autopilot and return to your regular marketing routine, the real ROI comes from your ability to make your website work for you over the long term. If your website is the most valuable, 24-hour-a-day employee in your marketing organization, you can’t just let it perform on autopilot. Take a growth-driven design approach to your website by keeping track of web metrics and adjusting accordingly.
Featured Podcast Episodes
Listen to or watch this episode of the Content Marketing, Engineered podcast to learn more about our approach to website design.

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