Website Design

Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, to name a few. From a marketing standpoint, it is the hub of all your activities and the main vehicle for generating leads and creating your online branding experience. It has the unique ability to serve as both an outbound and inbound marketing tool, as a way to communicate your brand image to your audiences, and as a response mechanism for prospects interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. It’s always on, always ready to communicate your brand value, and always focused on generating leads.

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However, many engineering and scientific companies have websites that do not effectively engage their target audience. Typically, this is because:

  • The site is outdated visually and navigationally and doesn’t offer updated information
  • The content is low-quality or is not optimized for the online visitor experience
  • The content was written from an internal perspective and doesn’t fit the audience’s needs
  • The site fails to attract visitors through search or convert visitors into leads
  • The company’s brand and value are outdated and not well-represented
  • The site doesn’t allow visitors to interact with company online

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Smart Marketing for Engineers 2017 Survey TREW Marketing and IEEE GlobalSpec
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Three Website Redesign Offerings

1. HubSpot Templated Website Redesign

  • Our most popular web service for the budget-conscious, technical marketing company that needs a fully redesigned site in 3 months to strengthen brand awareness, increase visits, and grow inbound leads
  • Select a template theme from hundreds of options with built-in functionality and responsive design
  • Includes:
    • 12 branded templates 
    • Web strategy and site hierarchy  
    • Content entry with client-supplied content, images and metadescriptions 
    • Intuitive content management system user admin portal for easy website updates
    • Built-in blog, marketing automation, data analytics, SEO, social media management, and CRM integration via the HubSpot platform
    • Integration with apps including: Survey Monkey, GoToWebinar, Wistia and more
    • Go-live support and training
  • Delivered in 12-16 weeks
2. Hubspot Custom Website Redesign
  • For technical marketing companies with large websites, often requiring the ability to integrate with ecommerce applications and/or accomodate multiple languages
  • Let TREW create a unique set of templates customized to your target audience that incorporate visual design best practices and optimized user paths to convert vistors into leads
  • Includes:
    • 12 custom templates 
    • Web strategy and site hierarchy  
    • Content entry with client-supplied content, images, and metadescriptions
    • Intuitive content management system user admin portal for easy website updates
    • Built-in blog, marketing automation, data analytics, SEO, social media management, and CRM integration via the HubSpot platform
    • The ability to integrate:
      • ecommerce
      • Mulitple languages
      • Database filtering
    • Go-live support and training
    • Delivered in 20-24 weeks

3. HubSpot Growth-Driven Website Redesign 

  • For small or start-up technical companies that need a fresh design based on existing content within 8 weeks and full site redesign over 6 months
  • With this approach, TREW will iteratively redesign your small website over 6 months to deliver an optimal user experience that promotes and strengthens your brand

  • Select a template theme from hundreds of options with built-in functionality and responsive design

  •  Includes:
    • 6 templates
    • Intuitive content management system user admin portal for easy website updates
    • Built-in blog, marketing automation, data analytics, SEO, social media management, and CRM integration via the HubSpot platform
    • Integration with apps including: Survey Monkey, GoToWebinar, Wistia and more
  • Launchpad site in 8 weeks; ongoing design of 6 web pages over 6 months including:
    • Home, Product/Service, About Us, Contact Us, Blog Listing, Blog Post
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Ongoing Monthly Web Retainers

After we have redesigned your website, we measure the impact of the new design and evaluate user behavior and data and iterate on your design and content monthly based on real-time user behavior of your target personas.

We make continuous, incremental improvements to grow traffic and leads including landing page optimization, word choice changes, CTA buttons, premium content placement, and enhanced imagery.

Frequently Asked Questions

1. Wordpress vs. HubSpot: What's the difference?

2. How do I prepare for a website redesign?

3. How do I evaluate an agency for a website redesign?

4. How do I generate leads on my website?

5. What web metrics should I track and what are the benchmarks?

 

Results

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“We recently had $2M in new projects come through to our sales
team directly from reading content on our website. The website is our 24/7 sales person, priming prospects with the information they need and want to consume along their buyer’s journey and make them sales-ready and efficient for our sales team to close when they are ready.”  
Matt Eurich, President, Wineman Technology, Inc.
 
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