In Q1 2022, Quantifi selected TREW to work alongside their sales and marketing team to build a product launch plan and inbound marketing campaign around the release of their industry-changing PXI-based PAM4 BERT for transceiver test and measurement. This campaign was unique because Quantifi Photonics’ was not just launching a disruptive test technology. The company is bringing to market the test technology necessary to enable high-volume production of high-bandwidth optical transceivers for the first time.Therefore, the campaign materials needed to introduce the product, how it works, and its benefits while also providing sufficient background on how the new transceivers being developed and the rapidly evolving test requirements for these devices.
