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- Case Study -

Quantifi Photonics


Transceiver Test Product Launch Campaign Increases Brand Awareness & Generates New Contacts


TREW Client Logo_Quantifi PhotonicsQuantifi Photonics is on a mission to transform the world of photonics test and measurement.Based in Auckland, New Zealand and Austin, Texas, the company develops and manufactures a wide range of bench top and modular instruments and customized test solutions and is a supplier to multinational technology companies and world-leading research organizations.From enabling ground-breaking experiments to driving highly efficient production testing, they work with customers to solve complex problems with experience and innovation.

The Problem: 

Quantifi Photonics needed a product launch plan for the release of the industry-changing PXI-based PAM4 BERT. 

The Solution: 

Starting with strategy, we created a 12-month marketing plan, developed campaign-specific content, and promoted through multiple channels.

In Q1 2022, Quantifi selected TREW to work alongside their sales and marketing team to build a product launch plan and inbound marketing campaign around the release of their industry-changing PXI-based PAM4 BERT for transceiver test and measurement. This campaign was unique because Quantifi Photonics’ was not just launching a disruptive test technology. The company is bringing to market the test technology necessary to enable high-volume production of high-bandwidth optical transceivers for the first time.Therefore, the campaign materials needed to introduce the product, how it works, and its benefits while also providing sufficient background on how the new transceivers being developed and the rapidly evolving test requirements for these devices.


  • Product Launch Strategy and 12-Month Activity Plan
    • Primary audience persona
    • Content themes and topics with SEO keywords
    • Product positioning statement
    • Product features, benefits, and advantages (FAB) matrix
    • 3 differentiation pillars with customer benefits, headline, and supporting bullets for each
    • 30-word product pitch
  • Campaign Content Development & Promotion
    • News Release for OFC Event
    • White paper & Landing page
    • Webinar
    • Infographic
    • Product Slide Deck
    • 2-Minute Product Video 
    • 4 Technical Blog Posts
    • Web Pillar Page (containing all campaign content)
    • Social Media Graphics (supporting all campaign content)
    • LinkedIn Sponsored Content Campaign (to drive leads for white paper)
    • Enewsletter Template

Initial Results:

  • News Release
    • 321 online postings
    • 129 media views
    • 202 web visits to product and home pages
    • Editorial coverage in Fibre Systems, and Lightwave
  • LinkedIn Campaign
    • 113 web visits 
    • 43K impressions
    • 5 new contacts
  • White Paper
  • Blog Posts
    • 2 published blog posts
    • 307 page views
  • Video Views
    • 63 views in first 2 weeks


Online News Release Postings


LinkedIn Impressions


White Paper Downloads


Blog Post Views

TREW Case Study_Circle Frame Headshot_Iannick Monfils

"Engineers in the photonics industry are searching for real information that helps them solve problems, not traditional marketing materials. We were impressed that the team at TREW Marketing was able to take the highly technical information we provided and develop detailed content that strikes the right balance of being technical and informational."


Iannick Monfils | CTO | Quantifi Photonics


Our Work in Action

Quantifi_LinkedIn Ad Campagin
Quantifi_LinkedIn Social Graphics
Quantifi_White Paper
Quantifi_Product Sales Deck

Interested in working with TREW?