Transceiver Test Product Launch Campaign Increases Brand Awareness & Generates New Contacts
Quantifi Photonics is on a mission to transform the world of photonics test and measurement.Based in Auckland, New Zealand and Austin, Texas, the company develops and manufactures a wide range of bench top and modular instruments and customized test solutions and is a supplier to multinational technology companies and world-leading research organizations.From enabling ground-breaking experiments to driving highly efficient production testing, they work with customers to solve complex problems with experience and innovation.
In Q1 2022, Quantifi selected TREW to work alongside their sales and marketing team to build a product launch plan and inbound marketing campaign around the release of their industry-changing PXI-based PAM4 BERT for transceiver test and measurement. This campaign was unique because Quantifi Photonics’ was not just launching a disruptive test technology. The company is bringing to market the test technology necessary to enable high-volume production of high-bandwidth optical transceivers for the first time.Therefore, the campaign materials needed to introduce the product, how it works, and its benefits while also providing sufficient background on how the new transceivers being developed and the rapidly evolving test requirements for these devices.
There were three goals for this project:
- Increase brand awareness and build credibility in key markets
- Increase inbound leads
- Grow contact database
