THE MEDIA MINISERIES
Learn how to work with external news outlets and trade publications to attract new prospects, gain thought leadership, and build your brand.
WATCH OR LISTEN
Explore each episode of our Media Miniseries. View the videos below or find each episode on Spotify and Apple Podcasts.
Engaging Technical Editors with Gary Lerude
Microwave Journal editor Gary Lerude describes how to use trade publications to share news, grow an audience, and build a brand.
INTRO TO ADVERTISING FOR TECHNICAL B2B COMPANIES WITH LEE DOUGLAS
Lee Douglas, Account Director from Aspencore, provides advice on finding modern advertising opportunities that help you meet your marketing goals.
MATCH YOUR MARKETING GOALS TO ADVERTISING PRODUCTS WITH PATRICK CARMODY
Patrick Carmody, Area Sales Manager at Endeavor Business Media, tells us how to use sponsored content, podcasts, and email marketing to build brand awareness, generate leads, and grow sales.
CONNECTING VIA ONLINE COMMUNITIES WITH ERIK JANSEN
Erik Jansen from Elektor Media joins us to explain how to connect with engineers using online communities as a media channel.
USING NEWSWIRES IN YOUR MEDIA STRATEGY WITH GLENN FRATES
Glenn Frates, VP of Cision Media, provides practical information on wiring news within the context of a broader marketing campaign.
SUCCESSFULLY PITCHING MEDIA WITH LISA PETERSON
Lisa Peterson, owner of Lisa Peterson PR, provides advice on identifying and pitching the right journalists.
New course: Write compelling content
To succeed with trade publications, you'll need to hone your writing skills. Whether you're pitching an editor, creating ad copy, writing a contributed article, crafting a press release, or developing content to promote via paid placement -- you need a repeatable process to create compelling content that converts prospects.
The Content Writing, Engineered Course teaches engineers and marketers the process we use at TREW Marketing to create content for hundreds of companies.
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Sign up to receive updates about the Content Marketing, Engineered Podcast. Host Wendy Covey breaks down industry trends, challenges, and best practices in marketing to technical buyers.