THE MEDIA MINISERIES
Learn how to work with external news outlets and trade publications to attract new prospects, gain thought leadership, and build your brand.
Lee Douglas, Account Director from Aspencore, provides advice on finding modern advertising opportunities that help you meet your marketing goals.
Patrick Carmody, Area Sales Manager at Endeavor Business Media, tells us how to use sponsored content, podcasts, and email marketing to build brand awareness, generate leads, and grow sales.
New course: Write compelling content
To succeed with trade publications, you'll need to hone your writing skills. Whether you're pitching an editor, creating ad copy, writing a contributed article, crafting a press release, or developing content to promote via paid placement -- you need a repeatable process to create compelling content that converts prospects.
The Content Writing, Engineered Course teaches engineers and marketers the process we use at TREW Marketing to create content for hundreds of companies.
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Sign up to receive updates about the Content Marketing, Engineered Podcast. Host Wendy Covey breaks down industry trends, challenges, and best practices in marketing to technical buyers.