This supplement to the 2025 State of Marketing to Engineers report focuses on the buying behaviors and communication preferences of engineers and technical buyers serving the automation and process technology industries.
This research touches on trust in generative AI, evolving content formats, and the increasing role of interactive tools in the buying journey.
Each year, our research is designed to:
- Help you better understand the information needs of technical buyers
- Provide critical insights to guide your marketing plans
- Educate and forge alignment with your leadership and sales organization
Download the Research
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