Smart Marketing Blog

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Sales Enablement

Guide Prospects Through Buyer’s Journey with Content that Converts

Technical buyers invest significant time researching available solution options. Engineers and...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...

INBOUND 2021: HubSpot Updates and Highlights

HubSpot just completed its second fully virtual conference and delivered a flood of product...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who gather...

Using HubSpot for Sales and Marketing Alignment

In my previous role as the marketing manager for an engineering firm, I worked with TREW on a...

Engage More, Stand Out with Sales Videos

Video is an interesting, memorable and inexpensive way for salespeople to personalize and humanize...

What is a Lead Conversion Funnel?

 

To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is....

What Keeps the VP of Sales and Marketing Up at Night?

Prospecting is one of the most difficult parts of the sales process. Why? The act of prospecting is...

Think Beyond the Funnel & Leverage the Flywheel

For years, sales and marketing teams have focused their time and efforts around a funnel that...

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these...