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Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

Q&A from 2024 State of Marketing to Engineers Webinar

5 min read

New Q&A from the 2024 State of Marketing to Engineers Webinar

The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec  and TREW Marketing, arrived with a bang. To dive deeper into the findings, we hosted a live webinar, attracting 790 marketing, sales, and engineering...

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Q&A from 2023 Decoding European Engineer Preferences Webinar

4 min read

Q&A from 2023 Decoding European Engineer Preferences Webinar

Recently, Elektor and TREW Marketing released the 2023 Decoding Engineer Preferences research report based on a survey of over 1,200 engineers and...

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5 Ways To Effectively Reach Engineers And Technical Audiences

4 min read

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...

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6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

3 min read

6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...

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Q&A from 2023 State of Marketing To Engineers Webinar

10 min read

Q&A from 2023 State of Marketing To Engineers Webinar

Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...

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Four Resources You Need to Create a Data-Driven Marketing Plan

5 min read

Four Resources You Need to Create a Data-Driven Marketing Plan

We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...

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How to Create a Product Positioning Statement

3 min read

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...

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Managing the Risks and Rewards of Newsjacking

3 min read

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...

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The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

4 min read

The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...

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Don't Overcomplicate Thought Leadership

4 min read

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...

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Stop, Collaborate, and Listen: Harness Voices of Customers

3 min read

Stop, Collaborate, and Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...

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4 min read

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...

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Top 7 Topics for Sales + Marketing Alignment Sessions

3 min read

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...

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10 Questions to Ask When Creating a B2B Sales Enablement Strategy

2 min read

10 Questions to Ask When Creating a B2B Sales Enablement Strategy

Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...

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11 Questions to Ask When Selecting a Marketing Agency For Engineers

2 min read

11 Questions to Ask When Selecting a Marketing Agency For Engineers

Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...

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