Marketing, Engineered

Elevate your brand and drive demand with marketing resources dedicated to engineers and technical audiences, written by TREW Marketing's team of experienced B2B marketers.

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Brand Marketing

3 min read

News Releases in B2B Tech: Why They Matter and How to Do Them Right

Morgan Norris: 6/10/25 10:00 AM

When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be...

Brand Marketing

3 min read

The Power of Voice of Customer (VOC) Insights for Engineering Companies

Morgan Norris: 9/13/23 1:52 PM

Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...

Brand Marketing

8 min read

5 Actionable Ways to Position Yourself as a Thought Leader

Julia Holliday: 4/7/23 2:23 PM

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...

Brand Marketing

5 min read

4 Questions to Ask to Define Your Brand Differentiators

Morgan Norris: 4/6/23 3:35 PM

Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...

Brand Marketing

9 min read

A Guided Framework to Develop Strong Brand Positioning

Morgan Norris: 4/6/23 11:43 AM

Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...

Brand Marketing

5 min read

How to Create a Corporate Pitch Deck for Engineering Companies

Morgan Norris: 4/5/23 2:39 PM

You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...

Brand Marketing

4 min read

How to Create B2B Buyer Personas for Technical Companies

Morgan Norris: 3/7/23 8:57 AM

Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...

Brand Marketing

3 min read

Managing the Risks and Rewards of Newsjacking

Wendy Covey: 6/7/22 10:00 AM

In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...

Brand Marketing

4 min read

Don't Overcomplicate Thought Leadership

Wendy Covey: 1/5/22 9:00 AM

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...

Brand Marketing

3 min read

Captivate an Engineering Audience With a Powerful Spokesperson

Morgan Norris: 7/21/21 10:00 AM

For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...

Brand Marketing

8 min read

6 Considerations for Rebranding Due to a B2B Merger or Acquisition

Lee Chapman: 1/28/20 10:00 AM

Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...

Brand Marketing

4 min read

The Rising Significance of PR for B2B Engineering Firms

Morgan Norris: 2/14/19 10:00 AM

Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....

Brand Marketing

4 min read

4 Elements of a Cohesive Visual Brand Identity

Julia Holliday: 10/2/18 10:03 AM

Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...

Brand Marketing