The Most Overlooked Competitive Advantage: Company Culture
Company culture is a hot topic these days especially around recruiting and retaining top talent....
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How to Create a Product Positioning Statement
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...
Managing the Risks and Rewards of Newsjacking
In the early days of digital media, using national or global news to bring awareness to your brand...
8 Steps for Mastering the Technical Learning Curve in B2B Marketing
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Expand Content Marketing Plans with Trade Media Channels
We talk a lot about content marketing and publishing compelling technical content to your site that...
Becoming a Thought Leader with a Clear Platform and Message
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
Six Characteristics of a Great Spokesperson
Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...
5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
3 Companies that Attract Business by Branding Corporate Culture
Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...
What Visual Branding Does for Your Company
Your visual branding says a lot about your company. It can tell people your name. It can help to...
Five Actionable Ways to Position Yourself as a Thought Leader
Building trust with your audience is an important part of marketing. One of the best ways to build...
Introduction to Message Mapping for Effective Communication
A message map is a framework used to create compelling, relevant messages for various audience...
5 Tips for Communicating Your Brand During a Crisis
When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my...
Cohesive Rebranding Strategy for a B2B Merger/Acquisition
Rebranding occurs when a company decides to change a significant element of its brand, and is...
Align and Inspire Stakeholders With Mission and Vision Statements
Just as companies develop a business plan to define their markets, their strategy to compete, and...
How to Write a Technical Press Release
10 Key Components You Can't Forget When Writing a Press Release
News releases are still a vital...
Technical Marketing Writers: Why You Need One
They are questions that arise often at the beginning of marketing planning. You’re in the middle of...
How to Message Meaningful Differentiators
You must know and define your brand if you expect others to follow it. For your brand message to...