5 Actionable Ways to Position Yourself as a Thought Leader
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
Brand positioning and messaging is a critical component to your business because it tells your...
Simply put, brand positioning is the process of getting your target audience to know your brand and...
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share...
Buyer personas serve many purposes for your B2B technical company.
During the marketing planning...
Company culture is a hot topic these days especially around recruiting and retaining top talent....
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...
In the early days of digital media, using national or global news to bring awareness to your brand...
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
To be a successful technical marketing manager, you must understand how to apply marketing best...
We talk a lot about content marketing and publishing compelling technical content to your site that...
Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...
Your visual branding says a lot about your company. It can tell people your name. It can help to...
A message map is a framework used to create compelling, relevant messages for various audience...
When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my...
Rebranding occurs when a company decides to change a significant element of its brand, and is...
Just as companies develop a business plan to define their markets, their strategy to compete, and...
10 Key Components You Can't Forget When Writing a Press Release
News releases are still a vital...
They are questions that arise often at the beginning of marketing planning. You’re in the middle of...
Many companies will say they want to create a strong brand, but what they really want is strong...
This is part 3 of a blog series on brand positioning and messaging. Learn more by reading part 1 on
This is part 2 of a blog series on brand positioning and messaging. In the first post, I explain...
The shift in marketing dollars to online advertising has changed advertising, but there is still a...
Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the...
Content that attracts and resonates with the right audience must focus on what your customer needs...
Brainstorm notes on hotel bar napkins. Conversations that take you so far down tangents you’ve...
Congratulations! You've created a product, figured out your pricing and distribution model (not to...
Your brand is what people say, think, and feel about your company, products, and services. Brand...
How To Share Your Brand Message
Your brand story is the narrative of your company. It’s what should flow off your tongue to...
As businesses continue to tighten budgets and work to do more with less, decision makers...
Staying top-of-mind with prospects and customers is a challenge all companies face. E-newsletters...