10 min read
Morgan Norris: 8/12/25 10:00 AM
Technical B2B companies in manufacturing, robotics, aerospace, and semiconductors thrive on trust and expertise. A thought leadership campaign –...
6 min read
Morgan Norris: 7/29/25 10:00 AM
The lines between corporate and personal branding are becoming increasingly blurred. For engineering companies and other technical industries,...
3 min read
Morgan Norris: 6/10/25 10:00 AM
When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be...
3 min read
Morgan Norris: 9/13/23 1:52 PM
Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
8 min read
Julia Holliday: 4/7/23 2:23 PM
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...
5 min read
Morgan Norris: 4/6/23 3:35 PM
Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
9 min read
Morgan Norris: 4/6/23 11:43 AM
Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
5 min read
Morgan Norris: 4/5/23 2:39 PM
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
4 min read
Morgan Norris: 3/7/23 8:57 AM
Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
3 min read
Wendy Covey: 6/7/22 10:00 AM
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
4 min read
Wendy Covey: 1/5/22 9:00 AM
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
3 min read
Morgan Norris: 7/21/21 10:00 AM
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
8 min read
Lee Chapman: 1/28/20 10:00 AM
Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...
4 min read
Morgan Norris: 2/14/19 10:00 AM
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
4 min read
Julia Holliday: 10/2/18 10:03 AM
Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...
