Smart Marketing Blog

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Brand Marketing

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand...

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Expand Content Marketing Plans with Trade Media Channels

We talk a lot about content marketing and publishing compelling technical content to your site that...

Becoming a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

3 Companies that Attract Business by Branding Corporate Culture

Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...