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      Brand Marketing

      5 Actionable Ways to Position Yourself as a Thought Leader

      Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

      4 Questions to Ask to Define Your Brand Differentiators

      Brand positioning and messaging is a critical component to your business because it tells your...

      A Guided Framework to Develop Strong Brand Positioning

      Simply put, brand positioning is the process of getting your target audience to know your brand and...

      How to Create a Corporate Pitch Deck for Engineering Companies

      You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share...

      How to Create B2B Buyer Personas for Technical Companies

      Buyer personas serve many purposes for your B2B technical company.

      During the marketing planning...

      The Most Overlooked Competitive Advantage: Company Culture

      Company culture is a hot topic these days especially around recruiting and retaining top talent....

      How to Create a Product Positioning Statement

      You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...

      Managing the Risks and Rewards of Newsjacking

      In the early days of digital media, using national or global news to bring awareness to your brand...

      8 Steps for Mastering the Technical Learning Curve in B2B Marketing

      As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

      10 Keys to Success as a Technical Marketing Manager

      To be a successful technical marketing manager, you must understand how to apply marketing best...

      Expand Content Marketing Plans with Trade Media Channels

      We talk a lot about content marketing and publishing compelling technical content to your site that...

      Six Characteristics of a Great Spokesperson

      Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

      5 Ways To Effectively Reach Engineers And Technical Audiences

      If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

      3 Companies that Attract Business by Branding Corporate Culture

      Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...

      What Visual Branding Does for Your Company

      Your visual branding says a lot about your company. It can tell people your name. It can help to...

      Introduction to Message Mapping for Effective Communication

      A message map is a framework used to create compelling, relevant messages for various audience...

      5 Tips for Communicating Your Brand During a Crisis

      When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my...

      Cohesive Rebranding Strategy for a B2B Merger/Acquisition

      Rebranding occurs when a company decides to change a significant element of its brand, and is...

      Align and Inspire Stakeholders With Mission and Vision Statements

      Just as companies develop a business plan to define their markets, their strategy to compete, and...

      How to Write a Technical Press Release

      10 Key Components You Can't Forget When Writing a Press Release

      News releases are still a vital...

      Technical Marketing Writers: Why You Need One

      They are questions that arise often at the beginning of marketing planning. You’re in the middle of...

      Branding 101: Make Your Customer’s Life Easier

      Many companies will say they want to create a strong brand, but what they really want is strong...

      5 Ways to Promote Your Brand Message

      This is part 3 of a blog series on brand positioning and messaging. Learn more by reading part 1 on

      Part 2: 4 Steps to Develop Your Brand Message

      This is part 2 of a blog series on brand positioning and messaging. In the first post, I explain...

      Make Sure Your Ad Passes the 2-Second Test

      The shift in marketing dollars to online advertising has changed advertising, but there is still a...

      Six Key Factors To A Successful PR Campaign

      Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the...

      Define and Market to Your Customer's Pain Points...Accurately

      Content that attracts and resonates with the right audience must focus on what your customer needs...

      5 Tips for a Tagline that Sticks

      Brainstorm notes on hotel bar napkins. Conversations that take you so far down tangents you’ve...

      Practical Steps for Creating a Product Positioning Statement

      Congratulations! You've created a product, figured out your pricing and distribution model (not to...

      7 Elements of a Cohesive Brand Messaging & Identity Strategy

      Your brand is what people say, think, and feel about your company, products, and services. Brand...

      How to Create a Compelling Brand

      Your brand story is the narrative of your company. It’s what should flow off your tongue to...

      5 Core Steps in the PR Marathon

      As businesses continue to tighten budgets and work to do more with less, decision makers...

      Nurture your Leads: Harness the Power of E-Newsletters

      Staying top-of-mind with prospects and customers is a challenge all companies face. E-newsletters...