3 min read
News Releases in B2B Tech: Why They Matter and How to Do Them Right
When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be...
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Elevate your brand and drive demand with marketing resources dedicated to engineers and technical audiences, written by TREW Marketing's team of experienced B2B marketers.
3 min read
When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be...
3 min read
Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
8 min read
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...
5 min read
Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
9 min read
Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
5 min read
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
4 min read
Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
3 min read
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
4 min read
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
3 min read
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
8 min read
Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...
4 min read
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
4 min read
Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...