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SERVICES

Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

Content Marketing
- Content Planning
- Content Development
- Content Programs

 

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
- Thought Leadership Content

Website Services
- Website Strategy
- Technical Web Content
- Corporate Web Pages

Lee Chapman

Lee guides agency strategy and performance, and she champions the ongoing pursuit of building a great marketing team. She has extensive B2B technical marketing experience across a spectrum of industries and application areas including test and measurement, control and automation, and industrial manufacturing. Her focus has always been on building lasting partnerships that connect marketing strategy to bottom line-business results. Lee lives in Austin, Texas where she is passionate about supporting organizations working to end homelessness and provide affordable housing in Central Texas.

2024 Industrial Marketing Summit Announced

1 min read

2024 Industrial Marketing Summit Announced

We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial Marketing Summit.

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5 Marketing Tips for Crafting a Successful Product Launch Plan

3 min read

5 Marketing Tips for Crafting a Successful Product Launch Plan

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...

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10 Activities to Include in Your B2B Content Marketing Strategy

5 min read

10 Activities to Include in Your B2B Content Marketing Strategy

Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...

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6 Essential Components to Developing an Engineering Marketing Plan

5 min read

6 Essential Components to Developing an Engineering Marketing Plan

Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...

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The Most Overlooked Competitive Advantage: Company Culture

3 min read

The Most Overlooked Competitive Advantage: Company Culture

Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...

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How to Add Surveys to Your B2B Marketing Strategy

4 min read

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...

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Family-Friendly Culture Benefits Employees

4 min read

Family-Friendly Culture Benefits Employees

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...

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Creating a Culture of Connection within Remote Working Teams

3 min read

Creating a Culture of Connection within Remote Working Teams

While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...

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Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

6 min read

Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.

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6 Considerations for Rebranding Due to a B2B Merger or Acquisition

8 min read

6 Considerations for Rebranding Due to a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...

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The Essential B2B Marketing Planning Checklist for Engineering Success

1 min read

The Essential B2B Marketing Planning Checklist for Engineering Success

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...

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Are you ready for a marketing plan?

2 min read

Are You Ready for a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...

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