Smart Marketing Blog

Posts about

Leadership

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...

Optimizing a LinkedIn Company Page for Technical Audiences

According to the 2022 State of Marketing to Engineers Research Report from...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who gather...

TREW CEO Wendy Covey Named Forbes Agency Council Member

Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...

Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and expected...

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the only member of marketing...

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these...