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      How to Hire a Technical Marketing Manager

      Often in small engineering companies, the marketing responsibilities are shared among a few...

      6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

      Why should you consider outsourcing your marketing?

      There are many good reasons but most of them...

      The Most Overlooked Competitive Advantage: Company Culture

      Company culture is a hot topic these days especially around recruiting and retaining top talent....

      10 Keys to Success as a Technical Marketing Manager

      To be a successful technical marketing manager, you must understand how to apply marketing best...

      How to Write a LinkedIn Profile for a Technical Thought Leader

      Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

      Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

      The way you structure your B2B marketing team is a crucial decision that can greatly impact the...

      11 Questions to Ask When Selecting a Marketing Agency For Engineers

      Seeking out a marketing partner that focuses on creating successful campaigns to engineering...