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      Smart Marketing Blog

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      How to Hire a Technical Marketing Manager

      Often in small engineering companies, the marketing responsibilities are shared among a few...

      6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

      Why should you consider outsourcing your marketing?

      There are many good reasons but most of them...

      The Most Overlooked Competitive Advantage: Company Culture

      Company culture is a hot topic these days especially around recruiting and retaining top talent....

      Developing A Winning Content Marketing Strategy For B2B Tech

      Year after year, research shows that online information sources are the dominant “go to” for...

      4 Resources To Streamline The B2B Web Content Development Process

      Your website wears many hats for your company and serves departments across your organization, from...

      Managing the Risks and Rewards of Newsjacking

      In the early days of digital media, using national or global news to bring awareness to your brand...

      10 Keys to Success as a Technical Marketing Manager

      To be a successful technical marketing manager, you must understand how to apply marketing best...

      Don't Overcomplicate Thought Leadership

      There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...

      How to Write a LinkedIn Profile for a Technical Thought Leader

      Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

      Six Characteristics of a Great Spokesperson

      Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

      Top 7 Topics for Sales + Marketing Alignment Sessions

      Time is money.

      This popular colloquialism becomes painfully obvious to business leaders who gather...

      TREW CEO Wendy Covey Named Forbes Agency Council Member

      Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...

      Building Your B2B Marketing Team

      Though each company organizes its marketing team based on its unique culture, budget, and expected...

      7 Tips for the One-Person Marketing Team

      Before joining the TREW Crew, I spent three years working in-house as the only member of marketing...

      3 Steps to Calculate Your Leads-to-Revenue Ratio

      Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these...

      The Most Costly Mistake that Trade Show Exhibitors Make

      Events are in my blood. My college days at Texas A&M were spent organizing student organization...

      Want to Market Against Your Competitors? Proceed Carefully

      Remember when you were young, and there was that kid who spent more time dissing you or others than...

      The ROI of Content Marketing

      Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...

      Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

      December is here and will quickly fly by. If you have marketing budget dollars to spend before the...

      3 Things Top Performers Do to Ensure Marketing Planning Success

      In my 8 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B...

      Questions to Ask When Selecting a Marketing Agency

      Seeking out a marketing partner can be a daunting task. If you’ve never worked with an agency...

      5 Proven Tactics to Reach Engineers

      At TREW Marketing, we work every day to help deeply technical companies effectively market to...

      The ONE Thing Your Sales Team Should Stop Doing Today

      This was originally published in 2016 and has been updated.

      On the heels of visiting a client for a

      Book Review: Get a Grip

      I love reading business books. I’ve always loved to learn, and after college, reading books has...

      Always Be Helping: Creating a Self-Qualifying Sales Process

      Prospects today are in the driver’s seat of their buyer’s journey, not the seller, as was...