Smart Marketing Blog

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Leadership

The Most Overlooked Competitive Advantage: Company Culture

Company culture is a hot topic these days especially around recruiting and retaining top talent....

Developing A Winning Content Marketing Strategy For B2B Tech

Year after year, research shows that online information sources are the dominant “go to” for...

4 Resources To Streamline The B2B Web Content Development Process

Your website wears many hats for your company and serves departments across your organization, from...

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...

Optimizing a LinkedIn Company Page for Technical Audiences

According to the 2022 State of Marketing to Engineers Research Report from...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who gather...

TREW CEO Wendy Covey Named Forbes Agency Council Member

Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...

Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and expected...

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the only member of marketing...

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these...

The Most Costly Mistake that Trade Show Exhibitors Make

Events are in my blood. My college days at Texas A&M were spent organizing student organization...

Want to Market Against Your Competitors? Proceed Carefully

Remember when you were young, and there was that kid who spent more time dissing you or others than...

The ROI of Content Marketing

Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...

Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

December is here and will quickly fly by. If you have marketing budget dollars to spend before the...

3 Things Top Performers Do to Ensure Marketing Planning Success

In my 8 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B...