Skip to the main content.

SERVICES

Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

Content Marketing
- Content Planning
- Content Development
- Content Programs

 

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

Sales Enablement
- Sales Enablement Strategy
- ABM Strategy
- Thought Leadership Content

Website Services
- Website Strategy
- Technical Web Content
- Corporate Web Pages

Morgan Norris

Morgan believes that the process of brand positioning and messaging powers companies by aligning corporate leadership, building a story that fuels staff and engages customers, and creating a foundation for consistent content – and she’s seen these results come true for TREW clients time and again over the last decade. She holds degrees in Public Relations and Spanish, with a minor in Business from The University of Texas at Austin. Morgan, her husband, and three kids recently moved from Austin to downtown DC, where they enjoy walking the city, visiting the local museums, and playing a guess-who-is-in-that-motorcade game.

2024 State of Marketing to Engineers: The Quest for Technical Solutions and the Influence of AI

1 min read

2024 State of Marketing to Engineers: The Quest for Technical Solutions and the Influence of AI

In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our award-winning research report is designed to help marketers better understand the information needs of...

Read More
The Power of Voice of Customer (VOC) Insights for Engineering Companies

3 min read

The Power of Voice of Customer (VOC) Insights for Engineering Companies

Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...

Read More
Generative AI Gone Wrong For B2B Content Development

3 min read

Generative AI Gone Wrong For B2B Content Development

Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...

Read More
How to Create an AI Policy for Your Engineering Company

4 min read

How to Create an AI Policy for Your Engineering Company

AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...

Read More
3 Ways to Improve B2B Content Writing Skills

4 min read

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...

Read More
How to Hire a Technical Marketing Manager

8 min read

How to Hire a Technical Marketing Manager

Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...

Read More
4 Questions to Ask to Define Your Brand Differentiators

5 min read

4 Questions to Ask to Define Your Brand Differentiators

Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...

Read More
A Guided Framework to Develop Strong Brand Positioning

9 min read

A Guided Framework to Develop Strong Brand Positioning

Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...

Read More
How to Create a Corporate Pitch Deck for Engineering Companies

5 min read

How to Create a Corporate Pitch Deck for Engineering Companies

You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...

Read More
Content IS King: How to Write a Technical White Paper for Engineers

6 min read

Content IS King: How to Write a Technical White Paper for Engineers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...

Read More
How to Create B2B Buyer Personas for Technical Companies

4 min read

How to Create B2B Buyer Personas for Technical Companies

Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...

Read More
2023 State of Marketing to Engineers: Influencing the Technical Sale

1 min read

2023 State of Marketing to Engineers: Influencing the Technical Sale

Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...

Read More
Trending Topics for Technical Audiences at Content Marketing World 2022

3 min read

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...

Read More
3 Partner Co-Marketing Tips for your B2B Growth Strategy

3 min read

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...

Read More
The Engineer's Guide to Writing and Promoting a Case Study

4 min read

The Engineer’s Guide to Writing and Promoting a Case Study

Case studies are the holy grail of content.

Read More
10 Keys to Success as a Technical Marketing Manager

5 min read

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...

Read More
Why Engineering Leadership Should Care About Their LinkedIn Presence

3 min read

Why Engineering Leadership Should Care About Their LinkedIn Presence

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...

Read More
Captivate an Engineering Audience With a Powerful Spokesperson

3 min read

Captivate an Engineering Audience With a Powerful Spokesperson

For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...

Read More
Lee Chapman Named as TREW Marketing President

1 min read

Lee Chapman Named as TREW Marketing President

Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...

Read More
TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

1 min read

TREW Marketing CEO, Wendy Covey, Named ATX Woman to Watch

Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...

Read More
7 Tips for the One-Person Marketing Team

5 min read

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...

Read More
Case Study vs. White Paper: What's the Difference

3 min read

Case Study vs. White Paper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...

Read More
Why You Need a Technical Writer on Your B2B Marketing Team

3 min read

Why You Need a Technical Writer on Your B2B Marketing Team

You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...

Read More
The Rising Significance of PR for B2B Engineering Firms

4 min read

The Rising Significance of PR for B2B Engineering Firms

Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....

Read More