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Morgan Norris: 6/10/25 10:00 AM
When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be clear, news releases are not the whole strategy. Used well, they serve as a launchpad for a complete...
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1 min read
Morgan Norris: 3/4/25 11:10 AM
In partnership with GlobalSpec, we are excited to announce the release of our eighth annual State of Marketing to Engineers Research Report—our most...
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Morgan Norris: 2/6/24 10:00 AM
In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...
3 min read
Morgan Norris: 9/13/23 1:52 PM
Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
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Morgan Norris: 7/25/23 10:00 AM
Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...
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Morgan Norris: 5/24/23 9:30 AM
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...
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Morgan Norris: 4/17/23 1:57 PM
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...
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Morgan Norris: 4/7/23 5:41 PM
Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...
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Morgan Norris: 4/6/23 3:35 PM
Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
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Morgan Norris: 4/6/23 11:43 AM
Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
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Morgan Norris: 4/5/23 2:39 PM
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
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Morgan Norris: 3/14/23 10:28 AM
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...
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Morgan Norris: 3/7/23 8:57 AM
Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
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Morgan Norris: 1/10/23 12:36 PM
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...
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Morgan Norris: 10/4/22 10:15 AM
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...
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Morgan Norris: 9/28/22 10:09 AM
If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...
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Morgan Norris: 7/19/22 10:01 AM
Case studies are the holy grail of content.
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Morgan Norris: 4/5/22 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
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Morgan Norris: 8/18/21 10:00 AM
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...
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Morgan Norris: 7/21/21 10:00 AM
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
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Morgan Norris: 11/17/20 10:00 AM
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...
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Morgan Norris: 5/5/20 11:30 AM
Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...
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Morgan Norris: 1/21/20 10:00 AM
Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...
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Morgan Norris: 12/5/19 2:00 PM
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...
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Morgan Norris: 8/22/19 10:00 AM
You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...
4 min read
Morgan Norris: 2/14/19 10:00 AM
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
