3 min read
Morgan Norris: 5/5/26 10:30 AM
There’s something every marketer wants right now, and it’s this: top search results, and to be the sources informing AI.
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10 min read
Morgan Norris: 8/12/25 10:00 AM
Technical B2B companies in manufacturing, robotics, aerospace, and semiconductors thrive on trust and expertise. A thought leadership campaign –...
6 min read
Morgan Norris: 7/29/25 10:00 AM
The lines between corporate and personal branding are becoming increasingly blurred. For engineering companies and other technical industries,...
3 min read
Morgan Norris: 6/10/25 10:00 AM
When it comes to brand marketing for technical B2B companies, news releases remain one of the most powerful tools in your PR arsenal. But let’s be...
1 min read
Morgan Norris: 3/4/25 11:10 AM
In partnership with GlobalSpec, we are excited to announce the release of our eighth annual State of Marketing to Engineers Research Report—our most...
1 min read
Morgan Norris: 2/6/24 10:00 AM
In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...
3 min read
Morgan Norris: 9/13/23 1:52 PM
Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
3 min read
Morgan Norris: 7/25/23 10:00 AM
Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...
4 min read
Morgan Norris: 5/24/23 9:30 AM
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...
4 min read
Morgan Norris: 4/17/23 1:57 PM
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...
8 min read
Morgan Norris: 4/7/23 5:41 PM
Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...
5 min read
Morgan Norris: 4/6/23 3:35 PM
Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
9 min read
Morgan Norris: 4/6/23 11:43 AM
Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
5 min read
Morgan Norris: 4/5/23 2:39 PM
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
6 min read
Morgan Norris: 3/14/23 10:28 AM
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...
4 min read
Morgan Norris: 3/7/23 8:57 AM
Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
1 min read
Morgan Norris: 1/10/23 12:36 PM
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...
3 min read
Morgan Norris: 10/4/22 10:15 AM
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...
3 min read
Morgan Norris: 9/28/22 10:09 AM
If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...
4 min read
Morgan Norris: 7/19/22 10:01 AM
Case studies are the holy grail of content.
5 min read
Morgan Norris: 4/5/22 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
3 min read
Morgan Norris: 8/18/21 10:00 AM
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...
3 min read
Morgan Norris: 7/21/21 10:00 AM
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
1 min read
Morgan Norris: 11/17/20 10:00 AM
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...
1 min read
Morgan Norris: 5/5/20 11:30 AM
Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...
5 min read
Morgan Norris: 1/21/20 10:00 AM
Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...
3 min read
Morgan Norris: 12/5/19 2:00 PM
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...
3 min read
Morgan Norris: 8/22/19 10:00 AM
You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...
4 min read
Morgan Norris: 2/14/19 10:00 AM
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
