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Content Marketing

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

Writing Course and Coaching for Marketers Targeting Technical Audiences

When you’re in charge of content marketing for a technical company, the list of content that you...

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if...

Developing A Winning Content Marketing Strategy For B2B Tech

Year after year, research shows that online information sources are the dominant “go to” for...

Content IS King - 5 Steps to Writing Effective White Papers

Compelling content is vital to your marketing efforts – engineers need and expect technical content...

4 Resources To Streamline The B2B Web Content Development Process

Your website wears many hats for your company and serves departments across your organization, from...

8 Steps for Mastering the Technical Learning Curve in B2B Marketing

As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

How to Build a B2B PR Plan and Engage with Media

Once you’re consistently creating and publishing content, and promoting it to your audiences via...

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your...

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

Four Tips for Executing a Successful Content Marketing Strategy

Given that the majority of the buyer’s journey happens online before a prospect ever talks to...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Guide Prospects Through Buyer’s Journey with Content that Converts

Technical buyers invest significant time researching available solution options. Engineers and...

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...