Generative AI Gone Wrong For B2B Content Development
Generative AI has the potential to revolutionize technical B2B content development, allowing...
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How to Create an AI Policy for Your Engineering Company
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...
3 Ways to Improve B2B Content Writing Skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
Content IS King: How to Write a Technical White Paper for Engineers
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...
5 Content Strategies for Maximizing the ROI of Your Hosted Event
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
Trending Topics for Technical Audiences at Content Marketing World 2022
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
The Engineer’s Guide to Writing and Promoting a Case Study
Case studies are the holy grail of content.
How to Give Constructive Feedback to a Technical Content Writer
Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s...
Content Types That Guide Engineers Throughout Their Buyer’s Journey
Engineers are savvy buyers, investing significant time to research multiple companies and solutions...
7 Resources for Writing Trustworthy Technical Content without an SME
As a technical writer, you are likely intimately familiar with the task of writing about a topic...
How to Write a LinkedIn Profile for a Technical Thought Leader
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
5 Steps For Crafting A B2B Podcast Content Strategy
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...
How to Optimize Your B2B YouTube Channel
After Google, YouTube is the world’s second largest search engine and the second most trafficked...
A Great Video Starts with a Great Script
Based on our 
, the need for video in B2B marketing...
Case Study vs. White Paper: What’s the Difference?
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...
Why You Need a Technical Writer on Your B2B Marketing Team
You’re in the middle of content calendar creation and ready to start marketing to engineers and...
Attract Engineering Prospects with CAD Content Marketing
Having diverse content types to attract and engage your personas through their buyer’s journey is...
Strategy to Execution: Best Practices for B2B Social Media Marketing
From blog posts to case studies, B2B social media marketing is an easy and strategic method to...
Content types: Demo videos vs. webinars
Demo videos and webinars are both types of B2B video content, and there can be some crossover...