Smart Marketing Blog

Posts about

Content Marketing

How to Build a B2B PR Plan and Engage with Media

Once you’re consistently creating and publishing content, and promoting it to your audiences via...

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your...

How to Choose the Right Keywords for Your B2B Content

Once you have a solid marketing plan and dedicated content writers, you need to decide which...

Why Product Marketers are the Best and Worst AT Content Planning

As a content specialist, I collaborate with all different kinds of technical marketing...

Four Tips for Executing a Successful Content Marketing Strategy

Given that the majority of the buyer’s journey happens online before a prospect ever talks to...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

Guide Prospects Through Buyer’s Journey with Content that Converts

Technical buyers invest significant time researching available solution options. Engineers and...

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...