5 Content Strategies for Maximizing the ROI of Your Hosted Event
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
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Trending Topics for Technical Audiences at Content Marketing World 2022
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
Writing Course and Coaching for Marketers Targeting Technical Audiences
When you’re in charge of content marketing for a technical company, the list of content that you...
3 Ways to Improve B2B Content Writing Skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
Developing A Winning Content Marketing Strategy For B2B Tech
Year after year, research shows that online information sources are the dominant “go to” for...
The Engineer’s Guide to Writing and Promoting a Case Study
Case studies are the holy grail of content.
Content IS King - 5 Steps to Writing Effective White Papers
Compelling content is vital to your marketing efforts – engineers need and expect technical content...
4 Resources To Streamline The B2B Web Content Development Process
Your website wears many hats for your company and serves departments across your organization, from...
8 Steps for Mastering the Technical Learning Curve in B2B Marketing
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
How to Build a B2B PR Plan and Engage with Media
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
How to Give Constructive Feedback to a Technical Content Writer
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Create Your B2B Content Marketing Plan
Content is a critical component to any inbound marketing program. It’s how new people find your...
How to Choose the Right Keywords for Your B2B Content
Once you have a solid marketing plan and dedicated content writers, you need to decide which...
Why Product Marketers are the Best and Worst AT Content Planning
As a content specialist, I collaborate with all different kinds of technical marketing...
Four Tips for Executing a Successful Content Marketing Strategy
Given that the majority of the buyer’s journey happens online before a prospect ever talks to...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Guide Prospects Through Buyer’s Journey with Content that Converts
Technical buyers invest significant time researching available solution options. Engineers and...
The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
Seven Steps for Effective Web Content Development
Web writing is unique compared to writing other types of technical marketing content such as ...