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Marketing Strategy

5 Ways To Effectively Reach Engineers And Technical Audiences

4 min read

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...

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5 Marketing Tips for Crafting a Successful Product Launch Plan

3 min read

5 Marketing Tips for Crafting a Successful Product Launch Plan

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...

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10 Activities to Include in Your B2B Content Marketing Strategy

5 min read

10 Activities to Include in Your B2B Content Marketing Strategy

Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...

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6 Essential Components to Developing an Engineering Marketing Plan

5 min read

6 Essential Components to Developing an Engineering Marketing Plan

Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...

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Four Resources You Need to Create a Data-Driven Marketing Plan

5 min read

Four Resources You Need to Create a Data-Driven Marketing Plan

We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...

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3 Partner Co-Marketing Tips for your B2B Growth Strategy

3 min read

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...

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What to Include on Your Marketing Scorecard

3 min read

What to Include on Your Marketing Scorecard

Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...

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How to Create a Product Positioning Statement

3 min read

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...

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How to Add Surveys to Your B2B Marketing Strategy

4 min read

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...

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The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

4 min read

The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...

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Stop, Collaborate, and Listen: Harness Voices of Customers

3 min read

Stop, Collaborate, and Listen: Harness Voices of Customers

One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...

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The Essential B2B Marketing Planning Checklist for Engineering Success

1 min read

The Essential B2B Marketing Planning Checklist for Engineering Success

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...

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Are you ready for a marketing plan?

2 min read

Are You Ready for a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...

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