3 min read
Kara Moon: 4/2/24 10:00 AM
When it comes to creating a good content marketing strategy, there’s no better place to start than a content audit.
4 min read
Wendy Covey: 9/5/23 10:30 AM
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...
3 min read
Lee Chapman: 2/21/23 10:07 AM
Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...
5 min read
Lee Chapman: 2/14/23 10:20 AM
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...
5 min read
Lee Chapman: 1/31/23 10:01 AM
Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...
5 min read
Wendy Covey: 1/17/23 10:41 AM
We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...
3 min read
Morgan Norris: 9/28/22 10:09 AM
If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...
3 min read
Jennifer Dawkins: 8/10/22 9:57 AM
Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...
3 min read
Wendy Covey: 7/12/22 10:07 AM
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...
4 min read
Lee Chapman: 5/31/22 11:00 AM
Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...
4 min read
Wendy Covey: 3/22/22 10:00 AM
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...
3 min read
Wendy Covey: 10/26/21 10:00 AM
One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...
1 min read
Lee Chapman: 11/26/19 10:00 AM
Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...
2 min read
Lee Chapman: 10/22/19 10:00 AM
A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...
