Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the marketing agency and help more engineering companies attract, convert, and close technical buyers.
shows that more than half of the technical buyer's journey happens before a prospect engages directly with a salesperson. Technical companies rely on TREW Marketing to help them define a compelling brand, develop an engaging website, and create a steady stream of lead-generating content so that prospects can find, trust, and purchase from them.
With Lee’s account direction over the last several years, TREW Marketing has achieved consistent YOY revenue growth at TREW, 70% client retention, and a 9.8 net promoter score.
At TREW, our account services teams rely on Lee for strategy and guidance as we build brands into trusted resources, help our clients spend less per lead, and help their sales teams achieve greater pipeline efficiency. As President, Lee will take on day-to-day strategy and operations, enabling expanded reach and continued growth for the agency.
Throughout the last eight years, Chapman has guided the agency’s account teams in service delivery and overall team management. Clients appreciate that under Chapman’s leadership, their account teams understand their specific business and develop specific, targeted plans across media that ultimately achieve bottom line-business results.
Growth and Expansion Across the Organization
As technical companies shift increasing spend and effort to digital content marketing in order to meet prospects where they are in their search for solutions, TREW Marketing continues to grow and offer additional resources, including:
- Content Marketing, Engineered, a book that gives technical marketers an end-to-end guide to effective content marketing
- The Content Marketing, Engineered podcast (available on all major podcast platforms), which shares marketing advice about growing a technical company
- Content Writing, Engineered, an on-demand digital course that guides participants through a proven technical research and writing process
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