Begin learning today and maintain access to lessons for 12 months so you can reference the guidance you need throughout the year as you create different types of content.
The Content Writing, Engineered course helps writers, marketers, and engineers market their products and companies with compelling content. The course includes working through a proven technical research and writing process, writing content -- from blog posts to ebooks to case studies -- that converts, reviewing content, and enhancing content with images, SEO, and more.
Morgan's expertise is combining a client's messaging, vision, and audience into clear, succinct copy that speaks directly and effectively to an audience.
Wendy helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach.
Content Writing, Engineered packages thousands of hours of technical writing expertise into an on-demand course for internal marketing departments, marketing generalists, and freelancers looking to create better content. A step-by-step guide complete with digital lessons, worksheets, and an interactive group, this course will give you a deep technical focus that differentiates you as a marketing writer and your content as a valuable marketing tool for your organization.