ONLINE TRAINING FOR WRITERS TARGETING TECHNICAL AUDIENCES

Learn how to write technical content that converts buyers. 

 

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CONTENT WRITING, ENGINEERED

BECOME A BETTER TECHNICAL MARKETING WRITER

The Content Writing, Engineered course helps writers, marketers, and engineers market their products and companies with compelling content. The course includes working through a proven technical research and writing process, writing content -- from blog posts to ebooks to case studies -- that converts, reviewing content, and enhancing content with images, SEO, and more. 

 

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Course_+Content+Writing,+Engineered

 

Why This Course is For You...

pace
Self-Paced

Begin learning today and maintain access to lessons for 12 months so you can reference the guidance you need throughout the year as you create different types of content.

technical
Technical

Created by TREW Marketing -- the leading firm for brands targeting technical audiences -- the course contains decades of experience with technical Content Marketing programs.

writing
Process

Learn to create 7 types of content as well as how to be an asset to your organization, support your brand story, review and edit content, and enhance content for promotion.

resources
Resources

The course includes worksheets to put lessons into practice and a LinkedIn cohort group to interact with course participants, gain feedback, and continue to learn.

Meet Course Instructors

Morgan Square headshot_small

MORGAN NORRIS

Morgan's expertise is combining a client's messaging, vision, and audience into clear, succinct copy that speaks directly and effectively to an audience.

Wendy Square headshot_small

WENDY COVEY

Wendy helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach.

Lance Portrait_Square

LANCE LOOPER

Lance is an expert in distilling technical content into compelling, actionable copy and helping companies find their brand voice across media types. 

NEW COURSES UNDER DEVELOPMENT

  • Content Planning, Engineered 
  • Content Promotion, Engineered 
Morgan and Wendy Cropped
COURSE OUTLINE

TRAINING TO BUILD YOUR INBOUND MARKETING

Content Writing, Engineered packages thousands of hours of technical writing expertise into an on-demand course for internal marketing departments, marketing generalists, and freelancers looking to create better content. A step-by-step guide complete with digital lessons, worksheets, and an interactive group, this course will give you a deep technical focus that differentiates you as a marketing writer and your content as a valuable marketing tool for your organization.  

Here's What You'll Learn:
planning
Module 1: Preparing to Write
process
Module 2: The Writing Process
writing
Module 3: Writing By Content Type
review
Module 4: The Review Process
enhance
Module 5: Enhancing Content

Ready to get started?

Enroll today and learn how to write content that converts technical buyers.

Enroll Here