AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits?
Would different people in your organization answer those questions differently? Probably – which means it’s time for an AI Policy, a document that outlines how you approach AI as a company.
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
Often in small engineering companies, the marketing responsibilities are shared among a few...
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
Brand positioning and messaging is a critical component to your business because it tells your...
Simply put, brand positioning is the process of getting your target audience to know your brand and...
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share...
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one...
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...
Buyer personas serve many purposes for your B2B technical company.
During the marketing planning...
Why should you consider outsourcing your marketing?
There are many good reasons but most of them...
Did you know that only 25% of product launches are successful after launch? Generating brand...
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”
...
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research...
We live in an era characterized by endless information, data, and analytics.
Marketers often have...
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers...
Through the years, I've always looked forward to Christmas card letters. The ones that allow you to...
What will your marketing team look like six months from now? A year from now? How many people will...
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
Company culture is a hot topic these days especially around recruiting and retaining top talent....
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
If your company sells products through distribution or partner networks, then consider working with...
HubSpot INBOUND was back in person in Boston last week. This year’s theme focused on the need for...
We’re now a little bit past the halfway point in 2022, and if you're a marketer trying to decide...
When developing a marketing plan, determining how you’ll measure the success of your activities is...
Year after year, research shows that online information sources are the dominant “go to” for...
Case studies are the holy grail of content.
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...
What comes to mind when you think about the meaning of independence?
For TREW, it's the freedom to...
Your sales force is a valuable resource when it comes to marketing planning, content planning, and...
Your website wears many hats for your company and serves departments across your organization, from...
In the early days of digital media, using national or global news to bring awareness to your brand...
Successful businesses run on data. When deciding on products to create, territories to target, or...
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...
Content is a critical component to any inbound marketing program. It’s how new people find your...
Once you have a solid marketing plan and dedicated content writers, you need to decide which...
As a content specialist, I collaborate with all different kinds of technical marketing...
Given that the majority of the buyer’s journey happens online before a prospect ever talks to...
To be a successful technical marketing manager, you must understand how to apply marketing best...
Technical buyers invest significant time researching available solution options. Engineers and...
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...
An effective marketing strategy starts with an ironclad understanding of your customers, market,...
While most companies were suddenly forced to experiment with remote work in recent years, we were...
Here at TREW, we made video marketing a focus area based on what we know about how technical...
