Skip to the main content.


Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing



Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization


1 min read

A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates

I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider before starting a podcast, the technical needs of a podcast, and how to measure success.


Listen on Apple Podcasts

Listen on Spotify

Jordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts.

In this episode, we discuss the benefits and considerations of starting a B2B podcast. We explore the growing popularity of podcasts and the opportunities they present for B2B companies. We also discuss the different formats of podcasts, such as interviews and solo episodes, and the misconceptions people have about podcasting. The conversation covers the importance of planning and strategy before starting a podcast, as well as the tactical steps involved, such as naming the podcast, designing the creative for the podcast, establishing an RSS feed, and choosing an online recording software. We also cover the different ways to measure the success of a podcast.

Jordan and I share our recommendations for equipment, including laptops, cameras, microphones, and lighting.

Key Takeaways
  • Before getting started, understand the time and commitment it takes to produce a podcast and divert resource accordingly
  • Create a hook in the podcast introduction to engage listeners from the start.
  • Consider using music and voiceover to make the podcast introduction more professional and captivating.
  • When creating podcast cover art, choose a design that aligns with your brand
  • Maintain brand consistency by using the same cover art and overlays for your podcast episodes.
  • Invest in essential podcasting equipment, such as a laptop, camera, and microphone, and lighting
  • Measure podcast success through metrics like listens, downloads, and engagement, and consider using lead capture mechanisms to gather more information about your audience.

Interested in starting your own podcast? Download Jordan's "Podcasting for Beginners" Guide for help navigating the process. 



Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.