Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

1 min read

Improving Web Performance with SEO and Usability

Wendy Covey: 3/19/20 10:00 AM

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively on our brand. Learn how to assess the performance of your website, weave SEO and usability into...

Website Strategy

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Why Video Should be a Top B2B Marketing Investment

Wendy Covey: 3/5/20 5:12 PM

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

Marketing Strategy

Content Marketing Engineered Episode 6 With Wendy Covey

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Should I Measure This with Tim Wilson

Wendy Covey: 2/24/20 10:00 AM

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

Marketing Strategy

1 min read

Why You Think You Need a Custom B2b Website, But Don't

Wendy Covey: 2/23/20 10:00 AM

Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...

Website Strategy

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Making the Move to Inbound Marketing with Ken Wolcott

Wendy Covey: 2/22/20 10:00 AM

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

Marketing Strategy

1 min read

Brand Storytelling for Technical Companies with Morgan Norris

Wendy Covey: 2/21/20 10:00 AM

When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...

Brand Marketing

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Critical Insights to 2020 Industrial Marketing with Amber Cooleen

Wendy Covey: 2/20/20 10:00 AM

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

Marketing Strategy

1 min read

Why You Should Listen to Content Marketing, Engineered

Wendy Covey: 2/19/20 10:00 AM

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...

Content Marketing, Engineered

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