SERVICES
Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits
Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing
Content Marketing
- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
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Sales vs. Marketing: How to Bridge the Divide
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the common misunderstandings between teams and how to work together.
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The Eight Pillars of ROI-Driven Marketing for Manufacturers
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all...
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AI Strategies and Tools for Industrial Marketers
Buckle Up - AI is here and if you're not keeping up, it could be detrimental to your career as a marketer. Fresh back from MAICON, TREW Crewer...
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Building a Career Marketing for B2B Startups
Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the...
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Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing...
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What to Expect at the Marketing AI Conference (MAICON) 2024
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you...
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How We're Using AI Tools for Content Marketing
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...
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SEO Series: Is Inbound Marketing Still Working?
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...
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SEO Series: What the Heck is Going on at Google?!
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
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How B2B PR Should Fit into Your Integrated Marketing Strategy
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...
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The Secrets to Growth for System Integrators with Jack Barber
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...
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Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...
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How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS
Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...
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Navigating Data and Content in the Era of Generative AI with Christopher Penn
It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...
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Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...
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Email Marketing Myths Debunked: What Really Works in 2024
Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...
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Trade Show Marketing Strategies from Automate 2024
In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...
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Navigating Modern Manufacturing: AI, Recruitment, and Marketing
At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...
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A Masterclass in Rebranding and Authenticity with Gray Solutions
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
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How to Add Value-Driven Videos to Your Content Marketing Mix
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
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What We've Learned from Google's Search Generative Experience (SGE)
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
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Strategies Technical Marketers Can Borrow from the B2C Playbook
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
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A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...
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How EETech is Helping Technical Brands Build Community and Add Self-Service UX
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
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The Power of Developing a Personal Brand in an Industrial Sales Role
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
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Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
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Why Successful Technical Companies Rely on Content Marketing
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
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Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...
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The Importance of Online Reputation Management for Industrial Companies
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
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Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
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A Quick Recap of the 2024 Industrial Marketing Summit
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
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Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
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Building A Strong Personal Brand with Chris Luecke
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
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What Marketing Metrics You Should be Tracking in 2024
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...
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How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...
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2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...
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Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
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How European Engineers Seek Information and Make Technical Buying Decisions
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
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Become a Better Technical Writer with the Content Writing, Engineered Course
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
The Keys to Successful Sales Enablement with Pam Didner
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
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Staying Top-of-Mind During the Technical Buyer’s Journey
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
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How Manufacturers Can Forge a Winning Relationship with Their Distributors
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
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2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...
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Everything You Need to Know About the 2024 Industrial Marketing Summit
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.
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Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...
Valuable Takeaways from Content Marketing World 2023
Morgan and Wendy recap their epic week at Content Marketing World 2023!
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.
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INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.
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How to Turn the Knowledge of Your SMEs into Exceptional Content
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...