Wendy Covey
Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has successfully used AI to streamline critical (yet routine) sales and marketing processes and better yet, get the whole team on board as well.
In this episode, Eric Seiberling, Vice President of Sales and Marketing at MXD Process, shares his diverse career journey and insights into the adoption of AI in sales and marketing processes. He shares how his team uses AI to cut the sales quoting process down by 80%, personalize sales personas and messaging, and how to make it easiest for the team to trust and adopt AI into their everyday tasks.
He also emphasizes the importance of cross-team collaboration and offers practical advice on fostering strong human connections across departments and office locations.
Takeaways
-
Custom GPTs were developed to cater specifically to their industry needs
-
Fostering collaboration among teams is essential for success.
-
Celebrating team achievements helps build a strong company culture.
-
Leadership alignment is necessary for successful AI experimentation.
-
Lowering the stakes can encourage teams to adopt new technologies.
-
Continuous learning and iteration are key in AI development.
-
Consulting for nonprofits combines corporate techniques with theological insights.
Resources
- Connect with Eric on LinkedIn
- Connect with Wendy on LinkedIn
- Learn more about MXDProcess
- Learn more about Mixer Direct
- Related Episode: Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
- Related Episode: AI Strategies and Tools for Industrial Marketers
- Related Episode: The State of AI: Chatbots, Reasoning Models, and Agents
- AI Resource: Marketing AI Institute
- AI Resource: AI First Academy with Allie K. Miller
- AI Resource: OpenAI Training Courses
- Register for the Industrial Marketing Summit
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.