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1 min read

Everything We Learned at Content Marketing World

Picture of Wendy Covey Wendy Covey : 10/2/25 10:00 AM

Content Marketing

If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the future of platforms like LinkedIn and Reddit.

 
 

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In this episode Wendy Covey welcomes Lee Chapman, President of TREW, and Morgan Norris, Senior Brand Strategist, to discuss their experiences at Content Marketing World 2025. Morgan Norris presented a manufacturing masterclass, focusing on executing a campaign in 30 days. This session provided attendees with actionable strategies to build brand awareness quickly, a skill increasingly necessary in today's fast-paced market. Lee Chapman participated in the mentor-mentee program, emphasizing the value of community and shared learning within the industry.

The episode delves into key themes from the conference, including storytelling as a strategy, AI and search disruption, and innovative content systems. AI and search were hot topics, with discussions on generative engine optimization (GEO) and the evolving role of AI in content creation. The speakers emphasized the need for unique content to stand out in a sea of AI-generated material. The episode also explored the potential of platforms like LinkedIn and Reddit for industrial marketing, highlighting the importance of thought leadership and community engagement.

Takeaways

  • Storytelling is crucial for aligning sales and marketing, as highlighted by Pam Didner's session.

  • Farah Kober demonstrated the impact of storytelling on brand perception and purchase intent.

  • Generative engine optimization (GEO) is becoming a key focus in AI and search strategies.

  • Unique content is essential to stand out in a market saturated with AI-generated material.

  • Interactive content like configurators and ROI generators can enhance user engagement.

  • Creating comparative content can enhance your brand's visibility and engagement.

  • Users on Reddit are highly intentional, often seeking specific answers or engaging in community discussions.


 

Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.



About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.