SERVICES
Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits
Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing
Content Marketing
- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
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Engage Potential Buyers with Webinars
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get started or tweak your webinars for better performance.
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Create High-Performing Technical Content with Peter Matthews
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...
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The Writer's SEO Toolbox with Tom Gerencer
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
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Content Marketing, Engineered...the Book
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
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Account Growth Strategies with Sydney Sloan
This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...
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Educating Industrial Millennial Buyers with David Caron
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
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Top 5 Marketing Investments for System Integrators
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
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How To Create CAD Content for Industrial Manufacturers
Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...
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Living your Unique Value Proposition with Jeff Olsen
The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...
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Recruiting and Retaining Content Marketing Talent
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...
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The Annuity of Inbound Marketing with JD Sherman
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...
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Crisis Communications With Morgan Norris
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...
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Improving Web Performance with SEO and Usability
We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...
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Why Video Should be a Top B2B Marketing Investment
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...
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Should I Measure This with Tim Wilson
With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...
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Why You Think You Need a Custom B2b Website, But Don't
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...
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Making the Move to Inbound Marketing with Ken Wolcott
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...
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Brand Storytelling for Technical Companies with Morgan Norris
When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...
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Critical Insights to 2020 Industrial Marketing with Amber Cooleen
How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?
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Why You Should Listen to Content Marketing, Engineered
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...