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Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
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Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

 

Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.

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Engage Potential Buyers with Webinars

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get started or tweak your webinars for better performance.

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Create High-Performing Technical Content with Peter Matthews

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...

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The Writer's SEO Toolbox with Tom Gerencer

Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.

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Content Marketing, Engineered...the Book

Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...

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Account Growth Strategies with Sydney Sloan

This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...

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Educating Industrial Millennial Buyers with David Caron

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...

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Top 5 Marketing Investments for System Integrators

System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...

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How To Create CAD Content for Industrial Manufacturers

Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...

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Living your Unique Value Proposition with Jeff Olsen

The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...

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Recruiting and Retaining Content Marketing Talent

Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...

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The Annuity of Inbound Marketing with JD Sherman

Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...

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Crisis Communications With Morgan Norris

In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...

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Improving Web Performance with SEO and Usability

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...

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Why Video Should be a Top B2B Marketing Investment

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

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Content Marketing Engineered Episode 6 With Wendy Covey

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Should I Measure This with Tim Wilson

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

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Why You Think You Need a Custom B2b Website, But Don't

Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...

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Making the Move to Inbound Marketing with Ken Wolcott

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

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Brand Storytelling for Technical Companies with Morgan Norris

When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...

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Critical Insights to 2020 Industrial Marketing with Amber Cooleen

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

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Why You Should Listen to Content Marketing, Engineered

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...

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