A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.
James Mulvany, Founder of Podcast.co and it's flagship solution MatchMaker.fm, believes in offering value first in foremost to grow a community.
To prove out his community concept and value proposition, he started with a test utilizing Google forms and sheets to connect podcast hosts and podcast guests. From these small beginnings he has developed a platform for this community, and is about to achieve a big milestone of 10,000 members.
James attributes his success to a few factors:
- Creating the right value proposition. Early adopters received special perks, and new community members today join due to clear messaging which puts their needs at the forefront.
- LinkedIn recruitment. With help with automation tools, James identifies his target persona and can efficiently reach out with personalized messaging.
- Tapping into member's networks. Next up for James is to encourage community members to share profiles with their own social networks, thereby expanding the reach for the MatchMaker.Fm community as a whole.
On the episode we also discussed the growing popularity of podcasts, and how it is an interesting and fruitful way for companies to grow awareness to new audiences. James and I offer tips we've seen in how to pitch your company spokesperson to a podcast or event host.