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Wendy Covey
The Industrial Marketing Summit is returning to Austin for its fourth year! IMS 2027 is shaping up to bring even more depth, practical education, and connection to the industrial marketing community. In this episode, summit co-hosts Wendy Covey and Joe Sullivan preview what attendees can expect.
The 2027 Industrial Marketing Summit will take place in Austin, Texas on February 23 -25. Co-hosted by TREW Marketing and Gorilla 76, this event is in it's fourth year. Wendy Covey and Joe Sullivan reflect on how IMS has evolved over the past three years, especially the sense of community that has formed among marketers working inside manufacturing, engineering, and other technical organizations.
The 2027 program will balance foundational marketing strategies with the technologies shaping the profession today. Sessions will explore topics including messaging, product launches, omnichannel content, trade shows, marketing measurement, AI search, and practical ways marketers can use AI within their organizations.
Attendees can also go deeper through three hands-on workshops focused on AI context engineering, go-to-market strategy, and AI-powered search. The episode also introduces 2027 keynote speaker John Graff, former longtime CMO of National Instruments and current business strategy and AI instructor at the Texas McCombs School of Business.
Another major addition for 2027 is the new Industrial Marketing Awards, created to recognize standout campaigns, product launches, content programs, events, innovation, and individual marketers across the industry.
Early bird tickets are available now through October 16, 2026. Get your tickets today!
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Wendy Covey
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Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.