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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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1 min read

Improving Web Performance with SEO and Usability

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively on our brand. Learn how to assess the performance of your website, weave SEO and usability into...

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1 min read

Why Video Should be a Top B2B Marketing Investment

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

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Content Marketing Engineered Episode 6 With Wendy Covey

1 min read

Should I Measure This with Tim Wilson

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

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1 min read

Why You Think You Need a Custom B2b Website, But Don't

Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...

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1 min read

Making the Move to Inbound Marketing with Ken Wolcott

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

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1 min read

Brand Storytelling for Technical Companies with Morgan Norris

When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...

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1 min read

Critical Insights to 2020 Industrial Marketing with Amber Cooleen

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

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1 min read

Why You Should Listen to Content Marketing, Engineered

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...

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