Content Marketing, Engineered

3 min read

LinkedIn | Introducing the March LinkedIn Madness Miniseries

Wendy Covey: 3/4/21 9:31 AM

Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...

26 min read

Deconstructing the Technical Writing Process with Morgan Norris

Wendy Covey: 3/1/21 10:00 AM

Take your technical content from basic and bland to compelling and memorable following a proven writing process.

22 min read

2021 State of Marketing to Engineers Research Highlights

Wendy Covey: 2/18/21 10:00 AM

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...

29 min read

What The #*$! is Digital Transformation?

Wendy Covey: 2/4/21 10:00 AM

What is digital transformation, how can it help your business, and how do you get started?

20 min read

Video Shouldn't Be This Complicated with Bryan Fittin

Wendy Covey: 1/22/21 10:00 AM

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.

6 min read

2020 Wrap Up and Look Ahead to 2021

Wendy Covey: 1/7/21 10:48 AM

Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.

11 min read

Survival Tips for the Solo Marketer

Wendy Covey: 12/28/20 1:53 PM

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...

1 min read

Two-Step Content Approach Grows Consulting Business

Wendy Covey: 12/3/20 10:00 AM

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.

1 min read

Why Product Launches Fail With Sean Sheppard

Wendy Covey: 11/19/20 10:00 AM

When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...

1 min read

AI-Powered Marketing with Paul Roetzer

Wendy Covey: 11/12/20 10:00 AM

Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.

1 min read

Establishing a Community with James Mulvany

Wendy Covey: 11/5/20 10:00 AM

A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.

1 min read

Conducting Customer Interviews with Morgan Norris

Wendy Covey: 10/29/20 10:00 AM

The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews.

Sales & Marketing Teamwork with Todd VanGilder

Wendy Covey: 10/22/20 10:03 AM

What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an aligned revenue team?

1 min read

Creating a Personal Brand with Doc Williams

Wendy Covey: 10/8/20 10:00 AM

Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.

1 min read

Why Business Strategy is Key to Effective Marketing

Wendy Covey: 10/1/20 10:00 AM

Without a solid business strategy and plan, marketing is dead in the water.

1 min read

Building an Audience With Josh Tapp

Wendy Covey: 9/24/20 10:00 AM

When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...

1 min read

Niche Content Marketing in Metalworking with Nick Goellner

Wendy Covey: 9/17/20 10:00 AM

Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...

1 min read

Why Marketing is Not Respected and What to Do About It

Wendy Covey: 9/3/20 10:00 AM

If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

1 min read

Google's New Algorithm Change with Geoff Atkinson

Wendy Covey: 8/27/20 10:15 AM

With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.

1 min read

The Power of Co-Marketing with Chris McLaughlin

Wendy Covey: 8/20/20 10:00 AM

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...

1 min read

No Excuses Approach to Industrial Videos & Podcasts

Wendy Covey: 8/13/20 5:12 PM

Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...

1 min read

Should You Add Retargeting to Your Marketing Plan?

Wendy Covey: 7/31/20 10:00 AM

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...

1 min read

The Ins and Outs of B2B Podcasting with Alban Brooke

Wendy Covey: 7/23/20 10:00 AM

If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...

26 min read

What Makes a Purchasing Agent Tick?

Wendy Covey: 7/16/20 10:00 AM

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...

1 min read

Content Marketing, Engineered Academy

Wendy Covey: 7/9/20 10:00 AM

Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.

1 min read

Getting Started with Content Marketing

Wendy Covey: 6/25/20 10:00 AM

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...

1 min read

Be a Better Technical Content Writer with Lance Looper

Wendy Covey: 6/19/20 10:00 AM

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...

1 min read

Engage Potential Buyers with Webinars

Wendy Covey: 6/11/20 10:00 AM

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...

1 min read

Create High-Performing Technical Content with Peter Matthews

Wendy Covey: 6/5/20 10:00 AM

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...

1 min read

The Writer's SEO Toolbox with Tom Gerencer

Wendy Covey: 5/29/20 10:00 AM

Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.

1 min read

Content Marketing, Engineered...the Book

Wendy Covey: 5/22/20 5:12 PM

Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...

1 min read

Account Growth Strategies with Sydney Sloan

Wendy Covey: 5/14/20 10:00 AM

This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...

1 min read

Educating Industrial Millennial Buyers with David Caron

Wendy Covey: 5/7/20 10:00 AM

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...

1 min read

Top 5 Marketing Investments for System Integrators

Wendy Covey: 4/30/20 10:00 AM

System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...

1 min read

How To Create CAD Content for Industrial Manufacturers

Wendy Covey: 4/23/20 10:00 AM

Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...

1 min read

Living your Unique Value Proposition with Jeff Olsen

Wendy Covey: 4/16/20 10:00 AM

The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...

1 min read

Recruiting and Retaining Content Marketing Talent

Wendy Covey: 4/9/20 10:00 AM

Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...

2 min read

The Annuity of Inbound Marketing with JD Sherman

Wendy Covey: 3/31/20 10:00 AM

Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...

1 min read

Crisis Communications With Morgan Norris

Wendy Covey: 3/25/20 10:00 AM

In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...

1 min read

Improving Web Performance with SEO and Usability

Wendy Covey: 3/19/20 10:00 AM

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...

1 min read

Why Video Should be a Top B2B Marketing Investment

Wendy Covey: 3/5/20 5:12 PM

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

1 min read

Should I Measure This with Tim Wilson

Wendy Covey: 2/24/20 10:00 AM

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

1 min read

Why You Think You Need a Custom B2b Website, But Don't

Wendy Covey: 2/23/20 10:00 AM

Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...

1 min read

Making the Move to Inbound Marketing with Ken Wolcott

Wendy Covey: 2/22/20 10:00 AM

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

1 min read

Brand Storytelling for Technical Companies with Morgan Norris

Wendy Covey: 2/21/20 10:00 AM

When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...

1 min read

Critical Insights to 2020 Industrial Marketing with Amber Cooleen

Wendy Covey: 2/20/20 10:00 AM

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

1 min read

Why You Should Listen to Content Marketing, Engineered

Wendy Covey: 2/19/20 10:00 AM

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...