Content Marketing, Engineered

22 min read

2021 State of Marketing to Engineers Research Highlights

Wendy Covey: 2/18/21 10:00 AM

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...

29 min read

What The #*$! is Digital Transformation?

Wendy Covey: 2/4/21 10:00 AM

What is digital transformation, how can it help your business, and how do you get started?

20 min read

Video Shouldn't Be This Complicated with Bryan Fittin

Wendy Covey: 1/22/21 10:00 AM

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.

6 min read

2020 Wrap Up and Look Ahead to 2021

Wendy Covey: 1/7/21 10:48 AM

Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.

11 min read

Survival Tips for the Solo Marketer

Wendy Covey: 12/28/20 1:53 PM

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...

1 min read

Two-Step Content Approach Grows Consulting Business

Wendy Covey: 12/3/20 10:00 AM

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.

1 min read

Why Product Launches Fail With Sean Sheppard

Wendy Covey: 11/19/20 10:00 AM

When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...

1 min read

AI-Powered Marketing with Paul Roetzer

Wendy Covey: 11/12/20 10:00 AM

Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.

1 min read

Establishing a Community with James Mulvany

Wendy Covey: 11/5/20 10:00 AM

A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.

1 min read

Conducting Customer Interviews with Morgan Norris

Wendy Covey: 10/29/20 10:00 AM

The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews.

Sales & Marketing Teamwork with Todd VanGilder

Wendy Covey: 10/22/20 10:03 AM

What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an aligned revenue team?

1 min read

Creating a Personal Brand with Doc Williams

Wendy Covey: 10/8/20 10:00 AM

Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.

1 min read

Why Business Strategy is Key to Effective Marketing

Wendy Covey: 10/1/20 10:00 AM

Without a solid business strategy and plan, marketing is dead in the water.

1 min read

Building an Audience With Josh Tapp

Wendy Covey: 9/24/20 10:00 AM

When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...

1 min read

Niche Content Marketing in Metalworking with Nick Goellner

Wendy Covey: 9/17/20 10:00 AM

Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...

1 min read

Why Marketing is Not Respected and What to Do About It

Wendy Covey: 9/3/20 10:00 AM

If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

1 min read

Google's New Algorithm Change with Geoff Atkinson

Wendy Covey: 8/27/20 10:15 AM

With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.

1 min read

The Power of Co-Marketing with Chris McLaughlin

Wendy Covey: 8/20/20 10:00 AM

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...

1 min read

No Excuses Approach to Industrial Videos & Podcasts

Wendy Covey: 8/13/20 5:12 PM

Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...

1 min read

Should You Add Retargeting to Your Marketing Plan?

Wendy Covey: 7/31/20 10:00 AM

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...

1 min read

The Ins and Outs of B2B Podcasting with Alban Brooke

Wendy Covey: 7/23/20 10:00 AM

If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...

26 min read

What Makes a Purchasing Agent Tick?

Wendy Covey: 7/16/20 10:00 AM

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...

1 min read

Content Marketing, Engineered Academy

Wendy Covey: 7/9/20 10:00 AM

Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.

1 min read

Getting Started with Content Marketing

Wendy Covey: 6/25/20 10:00 AM

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...

1 min read

Be a Better Technical Content Writer with Lance Looper

Wendy Covey: 6/19/20 10:00 AM

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...

1 min read

Engage Potential Buyers with Webinars

Wendy Covey: 6/11/20 10:00 AM

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...

1 min read

Create High-Performing Technical Content with Peter Matthews

Wendy Covey: 6/5/20 10:00 AM

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...

1 min read

The Writer's SEO Toolbox with Tom Gerencer

Wendy Covey: 5/29/20 10:00 AM

Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.

1 min read

Content Marketing, Engineered...the Book

Wendy Covey: 5/22/20 5:12 PM

Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...

1 min read

Account Growth Strategies with Sydney Sloan

Wendy Covey: 5/14/20 10:00 AM

This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...

1 min read

Educating Industrial Millennial Buyers with David Caron

Wendy Covey: 5/7/20 10:00 AM

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...

1 min read

Top 5 Marketing Investments for System Integrators

Wendy Covey: 4/30/20 10:00 AM

System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...

1 min read

How To Create CAD Content for Industrial Manufacturers

Wendy Covey: 4/23/20 10:00 AM

Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...

1 min read

Living your Unique Value Proposition with Jeff Olsen

Wendy Covey: 4/16/20 10:00 AM

The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...

1 min read

Recruiting and Retaining Content Marketing Talent

Wendy Covey: 4/9/20 10:00 AM

Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...

2 min read

The Annuity of Inbound Marketing with JD Sherman

Wendy Covey: 3/31/20 10:00 AM

Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...

1 min read

Crisis Communications With Morgan Norris

Wendy Covey: 3/25/20 10:00 AM

In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...

1 min read

Improving Web Performance with SEO and Usability

Wendy Covey: 3/19/20 10:00 AM

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...

1 min read

Why Video Should be a Top B2B Marketing Investment

Wendy Covey: 3/5/20 5:12 PM

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...

1 min read

Should I Measure This with Tim Wilson

Wendy Covey: 2/24/20 10:00 AM

With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...

1 min read

Why You Think You Need a Custom B2b Website, But Don't

Wendy Covey: 2/23/20 10:00 AM

Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...

1 min read

Making the Move to Inbound Marketing with Ken Wolcott

Wendy Covey: 2/22/20 10:00 AM

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...

1 min read

Brand Storytelling for Technical Companies with Morgan Norris

Wendy Covey: 2/21/20 10:00 AM

When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...

1 min read

Critical Insights to 2020 Industrial Marketing with Amber Cooleen

Wendy Covey: 2/20/20 10:00 AM

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

1 min read

Why You Should Listen to Content Marketing, Engineered

Wendy Covey: 2/19/20 10:00 AM

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...