Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Serving Industrial Heroes via Content Marketing

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of...

Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to...

Virtualizing Field Sales in Electronic Components

After a year of working virtually the vaccinations are here, which means companies can shift the...

April Fools Special: Newsjacking with Lance Looper

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

LinkedIn | New Features & Key Takeaways with Julia Fellows

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent...

LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing...

LinkedIn | Boost Your Ad Performance with AJ Wilcox

LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take...

LinkedIn | Measure and Master Engagement with Scott Ingram

What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks?...

LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi

Expand your reach, make human connections, and positioning yourself as a trusted sales advisor...

LinkedIn | Stop the Sales Noise with Susan Tatum

More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided...