Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Misconceptions About Engineering & Scientific Buyers

Too many marketing and sales professionals are targeting technical buyers with approaches that are...

Using a Data-Driven SEO Approach with Kyle Roof

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INBOUND 2021 Recap with Julia Fellows

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Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the...

Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

Secrets to Building a High-Performing B2B Website

While most marketers have design on their mind, strategic planning and quality content are key...

Overcoming Imposter Syndrome in Technical Marketing

As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound...

Why B2B Companies are Adopting HubSpot

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website...

Engineer Transformed to Marketer with Chad Pasho

What does it take to ramp up and keep up with the ever-changing world of marketing, and why does...