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- Brand Positioning and Messaging
- Targeted Messaging
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Content Marketing
- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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1 min read
Be a Better Technical Content Writer with Lance Looper
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME partners, and thorough-but-succinct composers are top on his team.
Read More![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/Copy%20of%20Official%20CME%20Podcast%20Featured%20Graphic-21-1.png)
1 min read
Engage Potential Buyers with Webinars
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...
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1 min read
Create High-Performing Technical Content with Peter Matthews
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...
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1 min read
The Writer's SEO Toolbox with Tom Gerencer
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
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1 min read
Content Marketing, Engineered...the Book
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
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1 min read
Account Growth Strategies with Sydney Sloan
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...
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1 min read
Educating Industrial Millennial Buyers with David Caron
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
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1 min read
Top 5 Marketing Investments for System Integrators
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
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1 min read
How To Create CAD Content for Industrial Manufacturers
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...
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1 min read
Living your Unique Value Proposition with Jeff Olsen
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...
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1 min read
Recruiting and Retaining Content Marketing Talent
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...
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2 min read
The Annuity of Inbound Marketing with JD Sherman
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...
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1 min read
Crisis Communications With Morgan Norris
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...
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1 min read
Improving Web Performance with SEO and Usability
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...
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1 min read
Why Video Should be a Top B2B Marketing Investment
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...
![Content Marketing Engineered Episode 6 With Wendy Covey](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E6.png)
1 min read
Should I Measure This with Tim Wilson
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...
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1 min read
Why You Think You Need a Custom B2b Website, But Don't
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...
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1 min read
Making the Move to Inbound Marketing with Ken Wolcott
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...
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1 min read
Brand Storytelling for Technical Companies with Morgan Norris
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...
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1 min read
Critical Insights to 2020 Industrial Marketing with Amber Cooleen
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?
![](https://www.trewmarketing.com/hubfs/Imported_Blog_Media/E1-1.png)
1 min read
Why You Should Listen to Content Marketing, Engineered
![Picture of Wendy Covey](https://www.trewmarketing.com/hs-fs/hubfs/Wendy%20Square%20headshot_small.jpg?width=30&name=Wendy%20Square%20headshot_small.jpg)
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...