18 min read
Serving Industrial Heroes via Content Marketing
Wendy Covey: 5/20/21 10:00 AM
With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them running.
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15 min read
Shifting to Inbound Marketing in Acoustic Engineering
Wendy Covey: 5/6/21 10:30 AM
Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...
24 min read
Virtualizing Field Sales in Electronic Components
Wendy Covey: 4/22/21 10:00 AM
After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways....
17 min read
April Fools Special: Newsjacking with Lance Looper
Wendy Covey: 4/1/21 10:00 AM
Tie your brand to a current event to boost brand recognition and reinforce corporate values.
21 min read
LinkedIn | New Features & Key Takeaways with Julia Fellows
Wendy Covey: 3/29/21 10:00 AM
Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.
21 min read
LinkedIn | High-Performing Campaigns with Erin Moore
Wendy Covey: 3/25/21 10:00 AM
A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...
19 min read
LinkedIn | Boost Your Ad Performance with AJ Wilcox
Wendy Covey: 3/22/21 10:00 AM
LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...
23 min read
LinkedIn | Measure and Master Engagement with Scott Ingram
Wendy Covey: 3/18/21 10:00 AM
What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple,...
22 min read
LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi
Wendy Covey: 3/15/21 10:00 AM
Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine.
20 min read
LinkedIn | Stop the Sales Noise with Susan Tatum
Wendy Covey: 3/11/21 10:00 AM
More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...
25 min read
LinkedIn | Don't Be Boring with John Espirian
Wendy Covey: 3/8/21 10:00 AM
How can you improve your reach and engagement on LinkedIn? It all starts with your content.
3 min read
LinkedIn | Introducing the March LinkedIn Madness Miniseries
Wendy Covey: 3/4/21 9:31 AM
Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...
26 min read
Deconstructing the Technical Writing Process with Morgan Norris
Wendy Covey: 3/1/21 10:00 AM
Take your technical content from basic and bland to compelling and memorable following a proven writing process.
22 min read
2021 State of Marketing to Engineers Research Highlights
Wendy Covey: 2/18/21 10:00 AM
Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...
29 min read
What The #*$! is Digital Transformation?
Wendy Covey: 2/4/21 10:00 AM
What is digital transformation, how can it help your business, and how do you get started?
20 min read
Video Shouldn't Be This Complicated with Bryan Fittin
Wendy Covey: 1/22/21 10:00 AM
Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.
6 min read
2020 Wrap Up and Look Ahead to 2021
Wendy Covey: 1/7/21 10:48 AM
Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.
11 min read
Survival Tips for the Solo Marketer
Wendy Covey: 12/28/20 1:53 PM
Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...
1 min read
Two-Step Content Approach Grows Consulting Business
Wendy Covey: 12/3/20 10:00 AM
Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.
1 min read
Why Product Launches Fail With Sean Sheppard
Wendy Covey: 11/19/20 10:00 AM
When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...
1 min read
AI-Powered Marketing with Paul Roetzer
Wendy Covey: 11/12/20 10:00 AM
Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.
1 min read
Establishing a Community with James Mulvany
Wendy Covey: 11/5/20 10:00 AM
A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.
1 min read
Conducting Customer Interviews with Morgan Norris
Wendy Covey: 10/29/20 10:00 AM
The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews.
Sales & Marketing Teamwork with Todd VanGilder
Wendy Covey: 10/22/20 10:03 AM
What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an aligned revenue team?
1 min read
Creating a Personal Brand with Doc Williams
Wendy Covey: 10/8/20 10:00 AM
Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.
1 min read
Why Business Strategy is Key to Effective Marketing
Wendy Covey: 10/1/20 10:00 AM
Without a solid business strategy and plan, marketing is dead in the water.
1 min read
Building an Audience With Josh Tapp
Wendy Covey: 9/24/20 10:00 AM
When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...
1 min read
Niche Content Marketing in Metalworking with Nick Goellner
Wendy Covey: 9/17/20 10:00 AM
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...
1 min read
Why Marketing is Not Respected and What to Do About It
Wendy Covey: 9/3/20 10:00 AM
If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.
1 min read
Google's New Algorithm Change with Geoff Atkinson
Wendy Covey: 8/27/20 10:15 AM
With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.
1 min read
The Power of Co-Marketing with Chris McLaughlin
Wendy Covey: 8/20/20 10:00 AM
Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...
1 min read
No Excuses Approach to Industrial Videos & Podcasts
Wendy Covey: 8/13/20 5:12 PM
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...
1 min read
Should You Add Retargeting to Your Marketing Plan?
Wendy Covey: 7/31/20 10:00 AM
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...
1 min read
The Ins and Outs of B2B Podcasting with Alban Brooke
Wendy Covey: 7/23/20 10:00 AM
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...
26 min read
What Makes a Purchasing Agent Tick?
Wendy Covey: 7/16/20 10:00 AM
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...
1 min read
Content Marketing, Engineered Academy
Wendy Covey: 7/9/20 10:00 AM
Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.
1 min read
Getting Started with Content Marketing
Wendy Covey: 6/25/20 10:00 AM
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...
1 min read
Be a Better Technical Content Writer with Lance Looper
Wendy Covey: 6/19/20 10:00 AM
Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...
1 min read
Engage Potential Buyers with Webinars
Wendy Covey: 6/11/20 10:00 AM
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...
1 min read
Create High-Performing Technical Content with Peter Matthews
Wendy Covey: 6/5/20 10:00 AM
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...
1 min read
The Writer's SEO Toolbox with Tom Gerencer
Wendy Covey: 5/29/20 10:00 AM
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
1 min read
Content Marketing, Engineered...the Book
Wendy Covey: 5/22/20 5:12 PM
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
1 min read
Account Growth Strategies with Sydney Sloan
Wendy Covey: 5/14/20 10:00 AM
This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...
1 min read
Educating Industrial Millennial Buyers with David Caron
Wendy Covey: 5/7/20 10:00 AM
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
1 min read
Top 5 Marketing Investments for System Integrators
Wendy Covey: 4/30/20 10:00 AM
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
1 min read
How To Create CAD Content for Industrial Manufacturers
Wendy Covey: 4/23/20 10:00 AM
Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...
1 min read
Living your Unique Value Proposition with Jeff Olsen
Wendy Covey: 4/16/20 10:00 AM
The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...
1 min read
Recruiting and Retaining Content Marketing Talent
Wendy Covey: 4/9/20 10:00 AM
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...
2 min read
The Annuity of Inbound Marketing with JD Sherman
Wendy Covey: 3/31/20 10:00 AM
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...