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Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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15 min read
Ramping Up in a New B2B Marketing Role

Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?
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1 min read
Moving to Google Analytics 4

Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.

32 min read
How Manufacturing Marketers Impact Rep Growth

Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.

19 min read
Company Culture Communication

Learn how companies define, reinforce and promote their culture to recruit and retain talent.

28 min read
ABM Readiness, Measurement, and Winning Tactics

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.

14 min read
A Technical Leader's Inbound Marketing Journey with Matt Eurich

Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?

21 min read
Evolve Your Google Adwords Strategy with Glenn Schmelzle

The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?

19 min read
Communicating Through Body Language With David Schneer

What someone says may not always match what they think. Learn how body language can help you strengthen workplace (and life) communication.

10 min read
CMI Manufacturing Marketing Research Report with Lisa Beets

Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

15 min read
2022 State of Marketing to Engineers Research Highlights

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...

15 min read
Context Matters: Writing for Engineers with Adam Kimmel

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.

2 min read
2021 Wrap Up and Look Ahead to 2022

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.

16 min read
Media Miniseries | Successfully Pitching Media with Lisa Peterson

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

17 min read
Media Miniseries | Using Newswires in Your Media Strategy

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

13 min read
Media Miniseries | Connecting Via Online Communities

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

19 min read
Media Miniseries | Match Marketing Goals to Advertising Products

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

24 min read
Media Miniseries | Advertising for Technical B2B Companies

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

21 min read
Media Miniseries | Engaging Technical Editors with Gary Lerude

In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade...

18 min read
Your 2022 Marketing Planning Guide, Jennifer Dawkins

Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

23 min read
Misconceptions About Engineering & Scientific Buyers

Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry.

23 min read
Using a Data-Driven SEO Approach with Kyle Roof

Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.

12 min read
INBOUND 2021 Recap with Julia Fellows

Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.

27 min read
Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...

1 min read
Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

1 min read
Secrets to Building a High-Performing B2B Website

While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.

18 min read
Overcoming Imposter Syndrome in Technical Marketing

As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...

1 min read
Why B2B Companies are Adopting HubSpot

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also...

15 min read
Engineer Transformed to Marketer with Chad Pasho

What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...

19 min read
Serving Engineers Through Visual Search with Matt Judge

AI-enabled visual search is poised to permanently change the way engineers and end-users seek product information.

23 min read
Acquisition Rebranding With Genuen Leadership

Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition.

14 min read
Women in Electronics with Jackie Mattox

Research shows that diversity and inclusion leads to higher revenue and profits. How can technical companies start from where they are to improve in...

18 min read
Serving Industrial Heroes via Content Marketing

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them...

15 min read
Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...

24 min read
Virtualizing Field Sales in Electronic Components

After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways....

17 min read
April Fools Special: Newsjacking with Lance Looper

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

21 min read
LinkedIn | New Features & Key Takeaways with Julia Fellows

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.

21 min read
LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...

19 min read
LinkedIn | Boost Your Ad Performance with AJ Wilcox

LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...

23 min read
LinkedIn | Measure and Master Engagement with Scott Ingram

What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple,...

22 min read
LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi

Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine.

20 min read
LinkedIn | Stop the Sales Noise with Susan Tatum

More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...

25 min read
LinkedIn | Don't Be Boring with John Espirian

How can you improve your reach and engagement on LinkedIn? It all starts with your content.

3 min read
LinkedIn | Introducing the March LinkedIn Madness Miniseries

Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...

26 min read
Deconstructing the Technical Writing Process with Morgan Norris

Take your technical content from basic and bland to compelling and memorable following a proven writing process.

22 min read
2021 State of Marketing to Engineers Research Highlights

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...

29 min read
What The #*$! is Digital Transformation?

What is digital transformation, how can it help your business, and how do you get started?

20 min read
Video Shouldn't Be This Complicated with Bryan Fittin

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.

6 min read
2020 Wrap Up and Look Ahead to 2021

Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.

11 min read
Survival Tips for the Solo Marketer

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...