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Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

 

 

Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

 

Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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23 min read

Using a Data-Driven SEO Approach with Kyle Roof

Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.

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12 min read

INBOUND 2021 Recap with Julia Fellows

Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.

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27 min read

Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...

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1 min read

Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

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1 min read

Secrets to Building a High-Performing B2B Website

While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.

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18 min read

Overcoming Imposter Syndrome in Technical Marketing

As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...

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1 min read

Why B2B Companies are Adopting HubSpot

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also...

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15 min read

Engineer Transformed to Marketer with Chad Pasho

What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...

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19 min read

Serving Engineers Through Visual Search with Matt Judge

AI-enabled visual search is poised to permanently change the way engineers and end-users seek product information.

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23 min read

Acquisition Rebranding With Genuen Leadership

Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition.

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14 min read

Women in Electronics with Jackie Mattox

Research shows that diversity and inclusion leads to higher revenue and profits. How can technical companies start from where they are to improve in...

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18 min read

Serving Industrial Heroes via Content Marketing

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them...

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15 min read

Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...

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24 min read

Virtualizing Field Sales in Electronic Components

After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways....

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17 min read

April Fools Special: Newsjacking with Lance Looper

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

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21 min read

LinkedIn | New Features & Key Takeaways with Julia Fellows

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.

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21 min read

LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...

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19 min read

LinkedIn | Boost Your Ad Performance with AJ Wilcox

LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...

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23 min read

LinkedIn | Measure and Master Engagement with Scott Ingram

What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple,...

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22 min read

LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi

Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine.

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20 min read

LinkedIn | Stop the Sales Noise with Susan Tatum

More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...

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25 min read

LinkedIn | Don't Be Boring with John Espirian

How can you improve your reach and engagement on LinkedIn? It all starts with your content.

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3 min read

LinkedIn | Introducing the March LinkedIn Madness Miniseries

Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...

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26 min read

Deconstructing the Technical Writing Process with Morgan Norris

Take your technical content from basic and bland to compelling and memorable following a proven writing process.

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Content Marketing, Engineered Episode 45 With Jenn Corcoran

22 min read

2021 State of Marketing to Engineers Research Highlights

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...

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Content Marketing, Engineered Episode 44 With Douglas Karr

29 min read

What The #*$! is Digital Transformation?

What is digital transformation, how can it help your business, and how do you get started?

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Content Marketing, Engineered Episode 43 With Bryan Fittin

20 min read

Video Shouldn't Be This Complicated with Bryan Fittin

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.

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6 min read

2020 Wrap Up and Look Ahead to 2021

Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.

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11 min read

Survival Tips for the Solo Marketer

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...

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1 min read

Two-Step Content Approach Grows Consulting Business

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.

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1 min read

Why Product Launches Fail With Sean Sheppard

When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...

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Content Marketing, Engineered Episode 38 With Paul Roetzer

1 min read

AI-Powered Marketing with Paul Roetzer

Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.

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1 min read

Establishing a Community with James Mulvany

A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.

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Conducting Customer Interviews With Morgan Norris

1 min read

Conducting Customer Interviews with Morgan Norris

The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews.

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Content Marketing, Engineered. Sales and Marketing Teamwork.

Sales & Marketing Teamwork with Todd VanGilder

What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an aligned revenue team?

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1 min read

Creating a Personal Brand with Doc Williams

Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.

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1 min read

Why Business Strategy is Key to Effective Marketing

Without a solid business strategy and plan, marketing is dead in the water.

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1 min read

Building an Audience With Josh Tapp

When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...

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1 min read

Niche Content Marketing in Metalworking with Nick Goellner

Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...

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Content Marketing, Engineered podcast episode 30

1 min read

Why Marketing is Not Respected and What to Do About It

If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

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Content Marketing, Engineered podcast episode 29

1 min read

Google's New Algorithm Change with Geoff Atkinson

With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.

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1 min read

The Power of Co-Marketing with Chris McLaughlin

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...

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1 min read

No Excuses Approach to Industrial Videos & Podcasts

Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...

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1 min read

Should You Add Retargeting to Your Marketing Plan?

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...

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1 min read

The Ins and Outs of B2B Podcasting with Alban Brooke

If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...

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26 min read

What Makes a Purchasing Agent Tick?

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...

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1 min read

Content Marketing, Engineered Academy

Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.

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1 min read

Getting Started with Content Marketing

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...

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1 min read

Be a Better Technical Content Writer with Lance Looper

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...

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