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      Content Marketing, Engineered Podcast


      If you are a marketer in a technical company, this podcast is for you.

      On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


      Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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      Building an Audience With Josh Tapp

      When launching a new company or venturing into new segments, one of the most challenging and time...

      Niche Content Marketing in Metalworking with Nick Goellner

      Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one...

      Why Marketing is Not Respected and What to Do About It

      If you feel marginalized in your marketing role within your company, there is a good chance you are...

      Google's New Algorithm Change with Geoff Atkinson

      With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO...

      The Power of Co-Marketing with Chris McLaughlin

      Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you...

      No Excuses Approach to Industrial Videos & Podcasts

      Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when...

      Should You Add Retargeting to Your Marketing Plan?

      Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical...

      The Ins and Outs of B2B Podcasting with Alban Brooke

      If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started...

      What Makes a Purchasing Agent Tick?

      A key member of technical buying teams is the purchasing agent. Their content needs are quite...

      Content Marketing, Engineered Academy

      Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by...

      Getting Started with Content Marketing

      Adopting a content marketing model can be a daunting undertaking. What are the most important...

      Be a Better Technical Content Writer with Lance Looper

      Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares...

      Engage Potential Buyers with Webinars

      Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead...

      Create High-Performing Technical Content with Peter Matthews

      Content marketers focused in deeply technical industries have unique challenges, from breaking down...

      The Writer's SEO Toolbox with Tom Gerencer

      Hitting it big in search results isn't luck. There is a methodical process behind writing optimized...

      Content Marketing, Engineered...the Book

      Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this...

      Account Growth Strategies with Sydney Sloan

      This episode explores emerging and tried-and-true strategies to target key accounts to grow...

      Educating Industrial Millennial Buyers with David Caron

      Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information...

      Top 5 Marketing Investments for System Integrators

      System integrators, today we are talking directly to you! Stop neglecting your dated websites and...

      How To Create CAD Content for Industrial Manufacturers

      Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this...

      Living your Unique Value Proposition with Jeff Olsen

      The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with...

      Recruiting and Retaining Content Marketing Talent

      Finding and keeping top-notch content marketing professionals is not an easy task for technical...

      The Annuity of Inbound Marketing with JD Sherman

      Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with...

      Crisis Communications With Morgan Norris

      In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident...

      Improving Web Performance with SEO and Usability

      We all want to attract qualified visitors to our website and provide them with an amazing...

      Why Video Should be a Top B2B Marketing Investment

      Video is growing rapidly in its importance within the content marketing mix. So why haven’t...

      Should I Measure This with Tim Wilson

      With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff...

      Why You Think You Need a Custom B2b Website, But Don't

      Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of...

      Making the Move to Inbound Marketing with Ken Wolcott

      Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken...

      Brand Storytelling for Technical Companies with Morgan Norris

      When do you know it's time to revamp your company’s brand, and what are common traps that marketers...

      Critical Insights to 2020 Industrial Marketing with Amber Cooleen

      How do engineers use content to make purchase decisions, and how can you use this research data to...

      Why You Should Listen to Content Marketing, Engineered

      This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt...