23 min read
Misconceptions About Engineering & Scientific Buyers
Wendy Covey: 11/18/21 10:00 AM
Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry.
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23 min read
Using a Data-Driven SEO Approach with Kyle Roof
Wendy Covey: 11/4/21 10:00 AM
Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.
12 min read
INBOUND 2021 Recap with Julia Fellows
Wendy Covey: 10/21/21 10:00 AM
Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.
27 min read
Digital Customer Engagement Maturity Model with Richard Barnett
Wendy Covey: 10/7/21 10:14 AM
How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...
1 min read
Takeaways from 346 Marketing & Sales Books
Wendy Covey: 9/24/21 10:00 AM
What recurring themes are found in 346 marketing and sales books?
1 min read
Secrets to Building a High-Performing B2B Website
Wendy Covey: 9/9/21 12:45 PM
While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.
18 min read
Overcoming Imposter Syndrome in Technical Marketing
Wendy Covey: 8/26/21 11:03 AM
As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...
1 min read
Why B2B Companies are Adopting HubSpot
Wendy Covey: 8/12/21 9:30 AM
If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also...
15 min read
Engineer Transformed to Marketer with Chad Pasho
Wendy Covey: 7/15/21 10:00 AM
What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...
19 min read
Serving Engineers Through Visual Search with Matt Judge
Wendy Covey: 7/1/21 10:00 AM
AI-enabled visual search is poised to permanently change the way engineers and end-users seek product information.
23 min read
Acquisition Rebranding With Genuen Leadership
Wendy Covey: 6/17/21 10:00 AM
Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition.
14 min read
Women in Electronics with Jackie Mattox
Wendy Covey: 6/3/21 12:31 PM
Research shows that diversity and inclusion leads to higher revenue and profits. How can technical companies start from where they are to improve in...
18 min read
Serving Industrial Heroes via Content Marketing
Wendy Covey: 5/20/21 10:00 AM
With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them...
15 min read
Shifting to Inbound Marketing in Acoustic Engineering
Wendy Covey: 5/6/21 10:30 AM
Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...
24 min read
Virtualizing Field Sales in Electronic Components
Wendy Covey: 4/22/21 10:00 AM
After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways....
17 min read
April Fools Special: Newsjacking with Lance Looper
Wendy Covey: 4/1/21 10:00 AM
Tie your brand to a current event to boost brand recognition and reinforce corporate values.
21 min read
LinkedIn | New Features & Key Takeaways with Julia Fellows
Wendy Covey: 3/29/21 10:00 AM
Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.
21 min read
LinkedIn | High-Performing Campaigns with Erin Moore
Wendy Covey: 3/25/21 10:00 AM
A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...
19 min read
LinkedIn | Boost Your Ad Performance with AJ Wilcox
Wendy Covey: 3/22/21 10:00 AM
LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...
23 min read
LinkedIn | Measure and Master Engagement with Scott Ingram
Wendy Covey: 3/18/21 10:00 AM
What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple,...
22 min read
LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi
Wendy Covey: 3/15/21 10:00 AM
Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine.
20 min read
LinkedIn | Stop the Sales Noise with Susan Tatum
Wendy Covey: 3/11/21 10:00 AM
More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...
25 min read
LinkedIn | Don't Be Boring with John Espirian
Wendy Covey: 3/8/21 10:00 AM
How can you improve your reach and engagement on LinkedIn? It all starts with your content.
3 min read
LinkedIn | Introducing the March LinkedIn Madness Miniseries
Wendy Covey: 3/4/21 9:31 AM
Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...
26 min read
Deconstructing the Technical Writing Process with Morgan Norris
Wendy Covey: 3/1/21 10:00 AM
Take your technical content from basic and bland to compelling and memorable following a proven writing process.
22 min read
2021 State of Marketing to Engineers Research Highlights
Wendy Covey: 2/18/21 10:00 AM
Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...
29 min read
What The #*$! is Digital Transformation?
Wendy Covey: 2/4/21 10:00 AM
What is digital transformation, how can it help your business, and how do you get started?
20 min read
Video Shouldn't Be This Complicated with Bryan Fittin
Wendy Covey: 1/22/21 10:00 AM
Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.
6 min read
2020 Wrap Up and Look Ahead to 2021
Wendy Covey: 1/7/21 10:48 AM
Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.
11 min read
Survival Tips for the Solo Marketer
Wendy Covey: 12/28/20 1:53 PM
Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...
1 min read
Two-Step Content Approach Grows Consulting Business
Wendy Covey: 12/3/20 10:00 AM
Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.
1 min read
Why Product Launches Fail With Sean Sheppard
Wendy Covey: 11/19/20 10:00 AM
When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...
1 min read
AI-Powered Marketing with Paul Roetzer
Wendy Covey: 11/12/20 10:00 AM
Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.
1 min read
Establishing a Community with James Mulvany
Wendy Covey: 11/5/20 10:00 AM
A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.
1 min read
Conducting Customer Interviews with Morgan Norris
Wendy Covey: 10/29/20 10:00 AM
The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews.
Sales & Marketing Teamwork with Todd VanGilder
Wendy Covey: 10/22/20 10:03 AM
What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an aligned revenue team?
1 min read
Creating a Personal Brand with Doc Williams
Wendy Covey: 10/8/20 10:00 AM
Personal branding can help companies gain a thought leadership position and help company leaders grow their careers.
1 min read
Why Business Strategy is Key to Effective Marketing
Wendy Covey: 10/1/20 10:00 AM
Without a solid business strategy and plan, marketing is dead in the water.
1 min read
Building an Audience With Josh Tapp
Wendy Covey: 9/24/20 10:00 AM
When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...
1 min read
Niche Content Marketing in Metalworking with Nick Goellner
Wendy Covey: 9/17/20 10:00 AM
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...
1 min read
Why Marketing is Not Respected and What to Do About It
Wendy Covey: 9/3/20 10:00 AM
If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.
1 min read
Google's New Algorithm Change with Geoff Atkinson
Wendy Covey: 8/27/20 10:15 AM
With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.
1 min read
The Power of Co-Marketing with Chris McLaughlin
Wendy Covey: 8/20/20 10:00 AM
Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...
1 min read
No Excuses Approach to Industrial Videos & Podcasts
Wendy Covey: 8/13/20 5:12 PM
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...
1 min read
Should You Add Retargeting to Your Marketing Plan?
Wendy Covey: 7/31/20 10:00 AM
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...
1 min read
The Ins and Outs of B2B Podcasting with Alban Brooke
Wendy Covey: 7/23/20 10:00 AM
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...
26 min read
What Makes a Purchasing Agent Tick?
Wendy Covey: 7/16/20 10:00 AM
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...
1 min read
Content Marketing, Engineered Academy
Wendy Covey: 7/9/20 10:00 AM
Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.
1 min read
Getting Started with Content Marketing
Wendy Covey: 6/25/20 10:00 AM
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...