Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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INBOUND 2021 Recap with Julia Fellows

Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.

 

Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the...

Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

Secrets to Building a High-Performing B2B Website

While most marketers have design on their mind, strategic planning and quality content are key...

Overcoming Imposter Syndrome in Technical Marketing

As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound...

Why B2B Companies are Adopting HubSpot

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website...

Engineer Transformed to Marketer with Chad Pasho

What does it take to ramp up and keep up with the ever-changing world of marketing, and why does...

Serving Engineers Through Visual Search with Matt Judge

AI-enabled visual search is poised to permanently change the way engineers and end-users seek...

Acquisition Rebranding With Genuen Leadership

Take an inside peek into the rebranding process used to give life and focus to a multi-company...

Women in Electronics with Jackie Mattox

Research shows that diversity and inclusion leads to higher revenue and profits. How can technical...