Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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LinkedIn | Don't Be Boring with John Espirian

How can you improve your reach and engagement on LinkedIn? It all starts with your content. 

LinkedIn | Introducing the March LinkedIn Madness Miniseries

Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post...

Deconstructing the Technical Writing Process with Morgan Norris

Take your technical content from basic and bland to compelling and memorable following a proven...

2021 State of Marketing to Engineers Research Highlights

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers...

What The #*$! is Digital Transformation?

What is digital transformation, how can it help your business, and how do you get started?

Video Shouldn't Be This Complicated with Bryan Fittin

Break through dated attitudes and misconceptions about video, and learn how to get started and make...

2020 Wrap Up and Look Ahead to 2021

Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and...

Survival Tips for the Solo Marketer

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining...

Two-Step Content Approach Grows Consulting Business

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with...

Why Product Launches Fail With Sean Sheppard

When launching a product to a new market, think of your company as a stranger entering into a...