Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Serving Engineers Through Visual Search with Matt Judge

AI-enabled visual search is poised to permanently change the way engineers and end-users seek...

Acquisition Rebranding With Genuen Leadership

Take an inside peek into the rebranding process used to give life and focus to a multi-company...

Women in Electronics with Jackie Mattox

Research shows that diversity and inclusion leads to higher revenue and profits. How can technical...

Serving Industrial Heroes via Content Marketing

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of...

Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to...

Virtualizing Field Sales in Electronic Components

After a year of working virtually the vaccinations are here, which means companies can shift the...

April Fools Special: Newsjacking with Lance Looper

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

LinkedIn | New Features & Key Takeaways with Julia Fellows

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent...

LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing...