Content Marketing, Engineered

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.

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1 min read

Making the Move to Inbound Marketing with Ken Wolcott

Wendy Covey: 2/22/20 10:00 AM

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for getting it right.

Marketing Strategy

1 min read

Brand Storytelling for Technical Companies with Morgan Norris

Wendy Covey: 2/21/20 10:00 AM

When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...

Brand Marketing

1 min read

Critical Insights to 2020 Industrial Marketing with Amber Cooleen

Wendy Covey: 2/20/20 10:00 AM

How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?

Marketing Strategy

1 min read

Why You Should Listen to Content Marketing, Engineered

Wendy Covey: 2/19/20 10:00 AM

This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...

Content Marketing, Engineered

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