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      Content Marketing, Engineered Podcast


      If you are a marketer in a technical company, this podcast is for you.

      On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


      Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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      CMI Manufacturing Marketing Research Report with Lisa Beets

      Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022...

      Context Matters: Writing for Engineers with Adam Kimmel

      Understanding the context of why and who makes all the difference when writing for engineers and...

      2021 Wrap Up and Look Ahead to 2022

      Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all...

      Media Miniseries | Successfully Pitching Media with Lisa Peterson

      In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

      Media Miniseries | Using Newswires in Your Media Strategy

      In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

      Media Miniseries | Connecting Via Online Communities

      In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

      Media Miniseries | Match Marketing Goals to Advertising Products

      In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

      Media Miniseries | Advertising for Technical B2B Companies

      In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

      Media Miniseries | Engaging Technical Editors with Gary Lerude

      In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts...

      Your 2022 Marketing Planning Guide, Jennifer Dawkins

      Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

      Misconceptions About Engineering & Scientific Buyers

      Too many marketing and sales professionals are targeting technical buyers with approaches that are...

      Using a Data-Driven SEO Approach with Kyle Roof

      Analysis and testing are key on-page SEO tactics that can significantly lift search engine...

      INBOUND 2021 Recap with Julia Fellows

      Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.

      Digital Customer Engagement Maturity Model with Richard Barnett

      How well does your company fare at engaging customers online? Find out where you fall in the...

      Takeaways from 346 Marketing & Sales Books

      What recurring themes are found in 346 marketing and sales books?

      Secrets to Building a High-Performing B2B Website

      While most marketers have design on their mind, strategic planning and quality content are key...

      Overcoming Imposter Syndrome in Technical Marketing

      As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound...

      Why B2B Companies are Adopting HubSpot

      If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website...

      Engineer Transformed to Marketer with Chad Pasho

      What does it take to ramp up and keep up with the ever-changing world of marketing, and why does...

      Serving Engineers Through Visual Search with Matt Judge

      AI-enabled visual search is poised to permanently change the way engineers and end-users seek...

      Acquisition Rebranding With Genuen Leadership

      Take an inside peek into the rebranding process used to give life and focus to a multi-company...

      Women in Electronics with Jackie Mattox

      Research shows that diversity and inclusion leads to higher revenue and profits. How can technical...

      Serving Industrial Heroes via Content Marketing

      With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of...

      Shifting to Inbound Marketing in Acoustic Engineering

      Understanding the customer, taking on one initiative at a time, and measuring results were key to...

      Virtualizing Field Sales in Electronic Components

      After a year of working virtually the vaccinations are here, which means companies can shift the...

      April Fools Special: Newsjacking with Lance Looper

      Tie your brand to a current event to boost brand recognition and reinforce corporate values.

      LinkedIn | New Features & Key Takeaways with Julia Fellows

      Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent...

      LinkedIn | High-Performing Campaigns with Erin Moore

      A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing...

      LinkedIn | Boost Your Ad Performance with AJ Wilcox

      LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take...

      LinkedIn | Measure and Master Engagement with Scott Ingram

      What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks?...

      LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi

      Expand your reach, make human connections, and positioning yourself as a trusted sales advisor...

      LinkedIn | Stop the Sales Noise with Susan Tatum

      More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided...

      LinkedIn | Don't Be Boring with John Espirian

      How can you improve your reach and engagement on LinkedIn? It all starts with your content. 

      LinkedIn | Introducing the March LinkedIn Madness Miniseries

      Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post...

      Deconstructing the Technical Writing Process with Morgan Norris

      Take your technical content from basic and bland to compelling and memorable following a proven...

      2021 State of Marketing to Engineers Research Highlights

      Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers...

      What The #*$! is Digital Transformation?

      What is digital transformation, how can it help your business, and how do you get started?

      Video Shouldn't Be This Complicated with Bryan Fittin

      Break through dated attitudes and misconceptions about video, and learn how to get started and make...

      2020 Wrap Up and Look Ahead to 2021

      Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and...

      Survival Tips for the Solo Marketer

      Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining...

      Two-Step Content Approach Grows Consulting Business

      Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with...

      Why Product Launches Fail With Sean Sheppard

      When launching a product to a new market, think of your company as a stranger entering into a...

      AI-Powered Marketing with Paul Roetzer

      Learn why AI-powered marketing technology, not a marketing professional, might be your best next...

      Establishing a Community with James Mulvany

      A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow...

      Conducting Customer Interviews with Morgan Norris

      The voice of the customer provides powerful insight for messaging and content development. Learn...

      Sales & Marketing Teamwork with Todd VanGilder

      What does sales appreciate most about marketing, and where do the wheels come off in the quest for...

      Creating a Personal Brand with Doc Williams

      Personal branding can help companies gain a thought leadership position and help company leaders...

      Why Business Strategy is Key to Effective Marketing

      Without a solid business strategy and plan, marketing is dead in the water.