Content Marketing, Engineered Podcast


If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.


Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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2021 Wrap Up and Look Ahead to 2022

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all...

Media Miniseries | Successfully Pitching Media with Lisa Peterson

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Using Newswires in Your Media Strategy

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Connecting Via Online Communities

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Match Marketing Goals to Advertising Products

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Advertising for Technical B2B Companies

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how...

Media Miniseries | Engaging Technical Editors with Gary Lerude

In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts...

Your 2022 Marketing Planning Guide, Jennifer Dawkins

Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

Misconceptions About Engineering & Scientific Buyers

Too many marketing and sales professionals are targeting technical buyers with approaches that are...

Using a Data-Driven SEO Approach with Kyle Roof

Analysis and testing are key on-page SEO tactics that can significantly lift search engine...