Content Marketing, Engineered

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.

Subscribe for the Latest Updates

1 min read

Updating your 2024 & 2025 SEO Strategy with Kyle Roof

Wendy Covey: 3/14/24 10:00 AM

Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more.

Content Marketing Marketing Strategy

1 min read

Why Successful Technical Companies Rely on Content Marketing

Wendy Covey: 3/7/24 10:00 AM

Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...

Content Marketing

1 min read

Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Wendy Covey: 2/29/24 10:00 AM

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...

Research

1 min read

The Importance of Online Reputation Management for Industrial Companies

Wendy Covey: 2/22/24 10:00 AM

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

Content Marketing

1 min read

Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Wendy Covey: 2/15/24 10:00 AM

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

Content Marketing

1 min read

A Quick Recap of the 2024 Industrial Marketing Summit

Wendy Covey: 2/9/24 10:00 AM

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

Content Marketing

1 min read

Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Wendy Covey: 1/25/24 10:00 AM

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

Content Marketing

1 min read

Building A Strong Personal Brand with Chris Luecke

Wendy Covey: 1/18/24 10:00 AM

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

Content Marketing

1 min read

What Marketing Metrics You Should be Tracking in 2024

Wendy Covey: 1/11/24 10:00 AM

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

Content Marketing

1 min read

How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

Wendy Covey: 1/4/24 10:00 AM

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

Content Marketing

1 min read

2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

Wendy Covey: 12/21/23 10:00 AM

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

Content Marketing

1 min read

Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

Wendy Covey: 12/14/23 10:00 AM

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

Content Marketing

1 min read

How European Engineers Seek Information and Make Technical Buying Decisions

Wendy Covey: 12/7/23 10:15 AM

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

Content Marketing

1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Wendy Covey: 11/30/23 10:00 AM

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

Content Marketing

The Keys to Successful Sales Enablement with Pam Didner

Wendy Covey: 11/16/23 10:00 AM

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

Content Marketing

1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Wendy Covey: 11/9/23 10:00 AM

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

Content Marketing

1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Wendy Covey: 11/2/23 10:00 AM

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

Content Marketing

1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey: 10/26/23 10:00 AM

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

Content Marketing, Engineered

1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

Wendy Covey: 10/19/23 10:00 AM

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

Content Marketing, Engineered

1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey: 10/12/23 10:00 AM

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

Content Marketing, Engineered

Valuable Takeaways from Content Marketing World 2023

Wendy Covey: 10/5/23 11:20 AM

Morgan and Wendy recap their epic week at Content Marketing World 2023!

Content Marketing, Engineered

How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

Wendy Covey: 9/28/23 10:00 AM

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

Content Marketing, Engineered

1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Wendy Covey: 9/21/23 10:00 AM

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

Content Marketing, Engineered

1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Wendy Covey: 9/14/23 10:00 AM

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

Content Marketing, Engineered

1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

Wendy Covey: 9/7/23 10:00 AM

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

Content Marketing, Engineered

1 min read

How to Create Kick-Ass Presentations

Wendy Covey: 8/31/23 10:00 AM

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

Content Marketing, Engineered

1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

Wendy Covey: 8/24/23 10:30 AM

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

Content Marketing, Engineered

1 min read

MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Wendy Covey: 8/17/23 10:00 AM

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

Content Marketing, Engineered

1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Wendy Covey: 8/10/23 10:00 AM

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

Content Marketing, Engineered

26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

Wendy Covey: 8/3/23 10:00 AM

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

Content Marketing, Engineered

18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

Wendy Covey: 7/20/23 10:00 AM

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

Content Marketing

12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Wendy Covey: 7/13/23 10:00 AM

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

Content Marketing

24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

Wendy Covey: 6/23/23 10:00 AM

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

Content Marketing

20 min read

Cultivating Connections Through Regional Technology Councils

Wendy Covey: 6/15/23 10:00 AM

How to successfully approach networking events and what your local technology council can do for you.

Content Marketing

17 min read

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Wendy Covey: 6/8/23 10:00 AM

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

Content Marketing

26 min read

Creating Your Manufacturing Marketing Foundation

Wendy Covey: 6/1/23 10:00 AM

Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...

Content Marketing