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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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7 min read

Trends at TREW Marketing

Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.

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33 min read

2022 Fall Marketing Conference Round-Up

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.

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15 min read

Influencer Marketing in Electronics and Semiconductor

When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.

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29 min read

Edgy Authenticity in Cybersecurity

Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.

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16 min read

Lasso Your Content Chaos

Learn how to take a strategic and proactive approach to content planning.

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17 min read

Gratitude Culture as a Competitive Differentiator

Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates.

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17 min read

2022 Content Marketing World Industrial Summit Preview

Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing...

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19 min read

Nimble Event Strategy in Electronics

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.

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12 min read

Maximizing Membership in an Industry Association

Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...

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11 min read

The Scrappy Solo Tech Marketer

Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.

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21 min read

Video Marketing with Friends in Manufacturing

Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.

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15 min read

Ramping Up in a New B2B Marketing Role

Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?

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1 min read

Moving to Google Analytics 4

Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.

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32 min read

How Manufacturing Marketers Impact Rep Growth

Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.

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19 min read

Company Culture Communication

Learn how companies define, reinforce and promote their culture to recruit and retain talent.

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28 min read

ABM Readiness, Measurement, and Winning Tactics

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.

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14 min read

A Technical Leader's Inbound Marketing Journey with Matt Eurich

Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?

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21 min read

Evolve Your Google Adwords Strategy with Glenn Schmelzle

The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?

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19 min read

Communicating Through Body Language With David Schneer

What someone says may not always match what they think. Learn how body language can help you strengthen workplace (and life) communication.

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10 min read

CMI Manufacturing Marketing Research Report with Lisa Beets

Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

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15 min read

2022 State of Marketing to Engineers Research Highlights

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...

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15 min read

Context Matters: Writing for Engineers with Adam Kimmel

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.

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2 min read

2021 Wrap Up and Look Ahead to 2022

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.

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16 min read

Media Miniseries | Successfully Pitching Media with Lisa Peterson

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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17 min read

Media Miniseries | Using Newswires in Your Media Strategy

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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13 min read

Media Miniseries | Connecting Via Online Communities

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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19 min read

Media Miniseries | Match Marketing Goals to Advertising Products

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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24 min read

Media Miniseries | Advertising for Technical B2B Companies

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...

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21 min read

Media Miniseries | Engaging Technical Editors with Gary Lerude

In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade...

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18 min read

Your 2022 Marketing Planning Guide, Jennifer Dawkins

Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

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23 min read

Misconceptions About Engineering & Scientific Buyers

Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry.

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23 min read

Using a Data-Driven SEO Approach with Kyle Roof

Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.

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12 min read

INBOUND 2021 Recap with Julia Fellows

Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.

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27 min read

Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...

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1 min read

Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

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1 min read

Secrets to Building a High-Performing B2B Website

While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.

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18 min read

Overcoming Imposter Syndrome in Technical Marketing

As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...

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1 min read

Why B2B Companies are Adopting HubSpot

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also...

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15 min read

Engineer Transformed to Marketer with Chad Pasho

What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...

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19 min read

Serving Engineers Through Visual Search with Matt Judge

AI-enabled visual search is poised to permanently change the way engineers and end-users seek product information.

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23 min read

Acquisition Rebranding With Genuen Leadership

Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition.

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14 min read

Women in Electronics with Jackie Mattox

Research shows that diversity and inclusion leads to higher revenue and profits. How can technical companies start from where they are to improve in...

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18 min read

Serving Industrial Heroes via Content Marketing

With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them...

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15 min read

Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...

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24 min read

Virtualizing Field Sales in Electronic Components

After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways....

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17 min read

April Fools Special: Newsjacking with Lance Looper

Tie your brand to a current event to boost brand recognition and reinforce corporate values.

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21 min read

LinkedIn | New Features & Key Takeaways with Julia Fellows

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.

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21 min read

LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...

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19 min read

LinkedIn | Boost Your Ad Performance with AJ Wilcox

LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...

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