19 min read
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Wendy Covey: 3/23/23 10:00 AM
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.
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24 min read
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
Wendy Covey: 3/9/23 12:00 PM
Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.
21 min read
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
Wendy Covey: 2/23/23 10:00 AM
Can AI tools help to develop content targeted to engineers and technical buyers?
17 min read
The Path to Achieving Corporate Thought Leadership
Morgan Norris: 2/14/23 11:09 AM
We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?
22 min read
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
Wendy Covey: 1/26/23 10:00 AM
Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...
18 min read
From Marketing Book Group to Corporate Cohesion
Wendy Covey: 1/6/23 10:00 AM
Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most...
20 min read
eCommerce for All Manufacturers
Wendy Covey: 12/15/22 10:00 AM
eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.
18 min read
Why Does Keysight Have a Resident Geek?
Wendy Covey: 12/1/22 10:00 AM
Learn how Keysight connects with engineers through owned and external communities.
7 min read
Trends at TREW Marketing
Wendy Covey: 11/10/22 10:00 AM
Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.
33 min read
2022 Fall Marketing Conference Round-Up
Wendy Covey: 10/20/22 10:00 AM
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.
15 min read
Influencer Marketing in Electronics and Semiconductor
Wendy Covey: 10/6/22 10:00 AM
When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.
29 min read
Edgy Authenticity in Cybersecurity
Wendy Covey: 9/22/22 10:00 AM
Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.
16 min read
Lasso Your Content Chaos
Wendy Covey: 9/8/22 10:00 AM
Learn how to take a strategic and proactive approach to content planning.
17 min read
Gratitude Culture as a Competitive Differentiator
Wendy Covey: 8/25/22 10:00 AM
Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates.
17 min read
2022 Content Marketing World Industrial Summit Preview
Wendy Covey: 8/11/22 10:00 AM
Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing...
19 min read
Nimble Event Strategy in Electronics
Wendy Covey: 7/28/22 11:00 AM
With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.
12 min read
Maximizing Membership in an Industry Association
Wendy Covey: 7/14/22 10:00 AM
Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...
11 min read
The Scrappy Solo Tech Marketer
Wendy Covey: 6/30/22 10:00 AM
Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.
21 min read
Video Marketing with Friends in Manufacturing
Wendy Covey: 6/16/22 10:00 AM
Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.
15 min read
Ramping Up in a New B2B Marketing Role
Wendy Covey: 6/2/22 12:18 PM
Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?
1 min read
Moving to Google Analytics 4
Wendy Covey: 5/19/22 10:00 AM
Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.
32 min read
How Manufacturing Marketers Impact Rep Growth
Wendy Covey: 5/5/22 10:00 AM
Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.
19 min read
Company Culture Communication
Wendy Covey: 4/20/22 8:49 PM
Learn how companies define, reinforce and promote their culture to recruit and retain talent.
28 min read
ABM Readiness, Measurement, and Winning Tactics
Wendy Covey: 4/7/22 10:00 AM
Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.
14 min read
A Technical Leader's Inbound Marketing Journey with Matt Eurich
Wendy Covey: 3/24/22 10:00 AM
Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?
21 min read
Evolve Your Google Adwords Strategy with Glenn Schmelzle
Wendy Covey: 3/10/22 10:00 AM
The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?
19 min read
Communicating Through Body Language With David Schneer
Wendy Covey: 2/24/22 10:00 AM
What someone says may not always match what they think. Learn how body language can help you strengthen workplace (and life) communication.
10 min read
CMI Manufacturing Marketing Research Report with Lisa Beets
Wendy Covey: 2/11/22 10:00 AM
Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
15 min read
2022 State of Marketing to Engineers Research Highlights
Wendy Covey: 1/27/22 10:00 AM
The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...
15 min read
Context Matters: Writing for Engineers with Adam Kimmel
Wendy Covey: 1/13/22 10:00 AM
Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.
2 min read
2021 Wrap Up and Look Ahead to 2022
Wendy Covey: 12/30/21 2:51 PM
Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.
16 min read
Media Miniseries | Successfully Pitching Media with Lisa Peterson
Morgan Norris: 12/16/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
17 min read
Media Miniseries | Using Newswires in Your Media Strategy
Morgan Norris: 12/14/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
13 min read
Media Miniseries | Connecting Via Online Communities
Morgan Norris: 12/9/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
19 min read
Media Miniseries | Match Marketing Goals to Advertising Products
Morgan Norris: 12/7/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
24 min read
Media Miniseries | Advertising for Technical B2B Companies
Morgan Norris: 12/2/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
21 min read
Media Miniseries | Engaging Technical Editors with Gary Lerude
Morgan Norris: 11/30/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade...
18 min read
Your 2022 Marketing Planning Guide, Jennifer Dawkins
Wendy Covey: 11/22/21 9:07 AM
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
23 min read
Misconceptions About Engineering & Scientific Buyers
Wendy Covey: 11/18/21 10:00 AM
Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry.
23 min read
Using a Data-Driven SEO Approach with Kyle Roof
Wendy Covey: 11/4/21 10:00 AM
Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.
12 min read
INBOUND 2021 Recap with Julia Fellows
Wendy Covey: 10/21/21 10:00 AM
Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.
27 min read
Digital Customer Engagement Maturity Model with Richard Barnett
Wendy Covey: 10/7/21 10:14 AM
How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...
1 min read
Takeaways from 346 Marketing & Sales Books
Wendy Covey: 9/24/21 10:00 AM
What recurring themes are found in 346 marketing and sales books?
1 min read
Secrets to Building a High-Performing B2B Website
Wendy Covey: 9/9/21 12:45 PM
While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.
18 min read
Overcoming Imposter Syndrome in Technical Marketing
Wendy Covey: 8/26/21 11:03 AM
As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...
1 min read
Why B2B Companies are Adopting HubSpot
Wendy Covey: 8/12/21 9:30 AM
If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also...
15 min read
Engineer Transformed to Marketer with Chad Pasho
Wendy Covey: 7/15/21 10:00 AM
What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...
19 min read
Serving Engineers Through Visual Search with Matt Judge
Wendy Covey: 7/1/21 10:00 AM
AI-enabled visual search is poised to permanently change the way engineers and end-users seek product information.
23 min read
Acquisition Rebranding With Genuen Leadership
Wendy Covey: 6/17/21 10:00 AM
Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition.