1 min read
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
Wendy Covey: 2/29/24 10:00 AM
Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online.
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1 min read
The Importance of Online Reputation Management for Industrial Companies
Wendy Covey: 2/22/24 10:00 AM
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
1 min read
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Wendy Covey: 2/15/24 10:00 AM
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
1 min read
A Quick Recap of the 2024 Industrial Marketing Summit
Wendy Covey: 2/9/24 10:00 AM
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
1 min read
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Wendy Covey: 1/25/24 10:00 AM
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
1 min read
Building A Strong Personal Brand with Chris Luecke
Wendy Covey: 1/18/24 10:00 AM
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
1 min read
What Marketing Metrics You Should be Tracking in 2024
Wendy Covey: 1/11/24 10:00 AM
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...
1 min read
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
Wendy Covey: 1/4/24 10:00 AM
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...
1 min read
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
Wendy Covey: 12/21/23 10:00 AM
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...
1 min read
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
Wendy Covey: 12/14/23 10:00 AM
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
1 min read
How European Engineers Seek Information and Make Technical Buying Decisions
Wendy Covey: 12/7/23 10:15 AM
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
1 min read
Become a Better Technical Writer with the Content Writing, Engineered Course
Wendy Covey: 11/30/23 10:00 AM
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
The Keys to Successful Sales Enablement with Pam Didner
Wendy Covey: 11/16/23 10:00 AM
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
1 min read
Staying Top-of-Mind During the Technical Buyer’s Journey
Wendy Covey: 11/9/23 10:00 AM
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
1 min read
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Wendy Covey: 11/2/23 10:00 AM
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
1 min read
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy
Wendy Covey: 10/26/23 10:00 AM
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...
1 min read
Everything You Need to Know About the 2024 Industrial Marketing Summit
Wendy Covey: 10/19/23 10:00 AM
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.
1 min read
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey: 10/12/23 10:00 AM
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...
Valuable Takeaways from Content Marketing World 2023
Wendy Covey: 10/5/23 11:20 AM
Morgan and Wendy recap their epic week at Content Marketing World 2023!
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
Wendy Covey: 9/28/23 10:00 AM
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.
1 min read
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Wendy Covey: 9/21/23 10:00 AM
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.
1 min read
How to Turn the Knowledge of Your SMEs into Exceptional Content
Wendy Covey: 9/14/23 10:00 AM
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...
1 min read
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
Wendy Covey: 9/7/23 10:00 AM
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.
1 min read
How to Create Kick-Ass Presentations
Wendy Covey: 8/31/23 10:00 AM
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.
1 min read
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
Wendy Covey: 8/24/23 10:30 AM
John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.
1 min read
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Wendy Covey: 8/17/23 10:00 AM
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.
1 min read
How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands
Wendy Covey: 8/10/23 10:00 AM
Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.
26 min read
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
Wendy Covey: 8/3/23 10:00 AM
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...
18 min read
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
Wendy Covey: 7/20/23 10:00 AM
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...
12 min read
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Wendy Covey: 7/13/23 10:00 AM
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
24 min read
The Future with HubSpot - New AI CRM and Generative Writing Tools
Wendy Covey: 6/23/23 10:00 AM
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
20 min read
Cultivating Connections Through Regional Technology Councils
Wendy Covey: 6/15/23 10:00 AM
How to successfully approach networking events and what your local technology council can do for you.
17 min read
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
Wendy Covey: 6/8/23 10:00 AM
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
26 min read
Creating Your Manufacturing Marketing Foundation
Wendy Covey: 6/1/23 10:00 AM
Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...
23 min read
SEO Series | Taking a Conversion-Focused Approach to SEO
Erin Moore: 5/18/23 10:00 AM
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...
22 min read
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
Erin Moore: 5/9/23 10:00 AM
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...
12 min read
Research Series | 2023 CMI Manufacturing Content Marketing Report
Wendy Covey: 5/4/23 10:00 AM
Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.
27 min read
Research Series | 2023 State of Marketing to Engineers
Wendy Covey: 4/27/23 10:00 AM
Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.
22 min read
15th TREWversary, and Oh How Marketing Has Changed!
Wendy Covey: 4/20/23 10:00 AM
Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and how marketing has changed in the past 15 years.
19 min read
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
Wendy Covey: 4/13/23 10:00 AM
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...
14 min read
GA4 is Here...It's Time to Bid UA Farewell Forever
Wendy Covey: 4/6/23 10:00 AM
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.
19 min read
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Wendy Covey: 3/23/23 10:00 AM
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.
24 min read
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
Wendy Covey: 3/9/23 12:00 PM
Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.
21 min read
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
Wendy Covey: 2/23/23 10:00 AM
Can AI tools help to develop content targeted to engineers and technical buyers?
17 min read
The Path to Achieving Corporate Thought Leadership
Morgan Norris: 2/14/23 11:09 AM
We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?
22 min read
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
Wendy Covey: 1/26/23 10:00 AM
Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...
18 min read
From Marketing Book Group to Corporate Cohesion
Wendy Covey: 1/6/23 10:00 AM
Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most...
20 min read
eCommerce for All Manufacturers
Wendy Covey: 12/15/22 10:00 AM
eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.
18 min read
Why Does Keysight Have a Resident Geek?
Wendy Covey: 12/1/22 10:00 AM
Learn how Keysight connects with engineers through owned and external communities.