Infographic: The Cost of NOT Doing Inbound Marketing

By Lee Chapman | VP Account Services

Moving to an inbound marketing model often brings with it concerns about changing the way many small-to-mid-sized B2B technology companies have always done their marketing.

One of the first questions we hear from prospects is, "so what is the cost per lead difference between inbound marketing and outbound marketing." Using data from our friends at HubSpot, we were able to create the following infographic to visually illustrate the savings of an inbound marketing approach. 

The Cost of Inbound.png

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Lee Chapman

VP Account Services