You know exactly how much revenue you need to make. But how does that number relate to web visits, leads, and all those other metrics your marketing team is spouting off?
The answer: Web visits and leads can be mathematically traced to revenue, and, thanks to digital marketing standardization, this calculation takes only minutes. In fact, we made a whiteboard video here that steps you through it in just 3 minutes.
At TREW, we understand engineers want to know what output comes from certain inputs. Up to now, for marketing, that has been difficult. But with the transformation of marketing to the digital world, and the introduction of marketing automation, we now have much more insight into the inputs along the "funnel" - the term we use to describe a potential customer's travel from an anonymous website visitor, to a more-qualified lead, and finally on to a purchaser.
For example, by using metrics such as your revenue goal, average purchasing amount per customer, and lead conversion rate, you can quickly establish exactly how many leads you need to attain, and then craft your marketing strategy accordingly. If your goal is to generate more revenue, but you don’t know how many web visits, leads or qualified leads you need to achieve your revenue goal, this video is for you.
Rebecca Geier, CEO of TREW Marketing and one of the Wall Street Journal’s Ten Most Innovative Entrepreneurs in America, walks through the step-by-step process of how you can do this for your company. In the tutorial, Geier shows what it takes to achieve a sales revenue goal by breaking down the formula, starting with your sales revenue goal at the bottom of the funnel, and concluding with what your monthly web visits at the top. By doing this, Geier shows how to take a methodical approach to define how marketing efforts translate into real sales numbers. Watch the video now.
To learn more about marketing to technical audiences, download our free eBook, "Smart Marketing for Engineers: Lead Generation." This leads-to-revenue methodology is specifically discussed on pages 56-57.
To read our lead generation case studies, visit our Featured Work page.
If you are ready to kickoff a new lead generation campaign, but aren’t sure how to start, e-mail us at info@trewmarketing. We’ll be happy to share ideas or partner with you to define the plan, objectives and process as well as help you execute and measure outcomes.