The Power of Voice of Customer (VOC) Insights for Engineering Companies
Whether you’re creating a headline for your homepage, a topic for your new white paper, or...
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5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
2024 Industrial Marketing Summit Announced
We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS...
Generative AI Gone Wrong For B2B Content Development
Generative AI has the potential to revolutionize technical B2B content development, allowing...
How to Create an AI Policy for Your Engineering Company
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...
3 Ways to Improve B2B Content Writing Skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
How to Hire a Technical Marketing Manager
Often in small engineering companies, the marketing responsibilities are shared among a few...
5 Actionable Ways to Position Yourself as a Thought Leader
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...
4 Questions to Ask to Define Your Brand Differentiators
Brand positioning and messaging is a critical component to your business because it tells your...
A Guided Framework to Develop Strong Brand Positioning
Simply put, brand positioning is the process of getting your target audience to know your brand and...
How to Create a Corporate Pitch Deck for Engineering Companies
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share...
Preparing for GA4: The Next Generation of Analytics
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one...
Content IS King: How to Write a Technical White Paper for Engineers
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...
How to Create B2B Buyer Personas for Technical Companies
Buyer personas serve many purposes for your B2B technical company.
During the marketing planning...
6 Reasons to Outsource Your Marketing to a B2B Marketing Agency
Why should you consider outsourcing your marketing?
There are many good reasons but most of them...
5 Marketing Tips for Crafting a Successful Product Launch Plan
Did you know that only 25% of product launches are successful after launch? Generating brand...
10 Activities to Include in Your B2B Content Marketing Strategy
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and...
6 Essential Components to Developing an Engineering Marketing Plan
Marketing can seem daunting these days, especially with the explosion of media channels, generative...
Q&A from 2023 State of Marketing To Engineers Webinar
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research...
Four Resources You Need to Create a Data-Driven Marketing Plan
We live in an era characterized by endless information, data, and analytics.
Marketers often have...
2023 State of Marketing to Engineers: Influencing the Technical Sale
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers...
TREW in Review: Looking Back on 2022
Through the years, I've always looked forward to Christmas card letters. The ones that allow you to...
Is Your Marketing Tech Stack Ready to Scale With Your Business?
What will your marketing team look like six months from now? A year from now? How many people will...
5 Content Strategies for Maximizing the ROI of Your Hosted Event
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
The Most Overlooked Competitive Advantage: Company Culture
Company culture is a hot topic these days especially around recruiting and retaining top talent....
Trending Topics for Technical Audiences at Content Marketing World 2022
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
3 Partner Co-Marketing Tips for your B2B Growth Strategy
If your company sells products through distribution or partner networks, then consider working with...
3 Trends to Maximize ROI of Online and In-Person Events
We’re now a little bit past the halfway point in 2022, and if you're a marketer trying to decide...
What to Include on Your Marketing Scorecard
Measurement should be baked into your marketing plan from the start – determining how you’ll...
The Engineer’s Guide to Writing and Promoting a Case Study
Case studies are the holy grail of content.
How to Create a Product Positioning Statement
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...
A TREW Perspective on Independence
What comes to mind when you think about the meaning of independence?
For TREW, it's the freedom to...
From Sales to Success: How Surveying Your Team Can Drive Marketing ROI
Your sales team is a valuable resource when it comes to marketing planning, content planning, and...
Managing the Risks and Rewards of Newsjacking
In the early days of digital media, using national or global news to bring awareness to your brand...
How to Add Surveys to Your B2B Marketing Strategy
Successful businesses run on data. When deciding on products to create, territories to target, or...
How to Give Constructive Feedback to a Technical Content Writer
Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s...
Family-Friendly Culture Benefits Employees
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Content Types That Guide Engineers Throughout Their Buyer’s Journey
Engineers are savvy buyers, investing significant time to research multiple companies and solutions...
The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
How to Write an Email Series to Nurture Technical Audiences
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and...
Creating a Culture of Connection within Remote Working Teams
While most companies were suddenly forced to experiment with remote work in recent years, we were...
Don't Overcomplicate Thought Leadership
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable...
3 Prerequisites to a Successful ABM Campaign for Engineering Companies
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed...
7 Steps for Effective Web Content Development
Web writing is unique compared to writing other types of technical marketing content such as white...
Stop, Collaborate, and Listen: Harness Voices of Customers
One of the most interesting phenomena we encounter with our clients is the realization that what...
7 Resources for Writing Trustworthy Technical Content without an SME
As a technical writer, you are likely intimately familiar with the task of writing about a topic...
How to Write a LinkedIn Profile for a Technical Thought Leader
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
Captivate an Engineering Audience With a Powerful Spokesperson
For engineering companies seeking to boost brand marketing and gain brand awareness, having a...