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Marketing, Engineered

Elevate your brand and drive demand with marketing resources dedicated to engineers and technical audiences, written by TREW Marketing's team of experienced B2B marketers. 

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Strategy Before Tactics: Laying the Foundation for B2B Marketing Success

5 min read

Strategy Before Tactics: Laying the Foundation for B2B Marketing Success

There are just a few weeks left in the quarter and your marketing KPIs are not what you hoped. Website traffic? Stagnant. Lead generation? Crickets. The pressure to scramble and launch new tactics in the final hour can be overwhelming, often leading...

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Engineering a Multichannel Marketing Strategy

4 min read

Engineering a Multichannel Marketing Strategy

Until recently, we’ve been living in this wonderful marketing world of SEO magic, where you carefully tend to one primary marketing channel (your...

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6 Benefits of a Strategic Content Audit for Engineering Companies

3 min read

6 Benefits of a Strategic Content Audit for Engineering Companies

When it comes to creating a good content marketing strategy, there’s no better place to start than a content audit.

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Q&A from 2024 State of Marketing to Engineers Webinar

5 min read

New Q&A from the 2024 State of Marketing to Engineers Webinar

The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec  and TREW Marketing, arrived with a bang. To dive deeper...

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2024 State of Marketing to Engineers: The Quest for Technical Solutions and the Influence of AI

1 min read

2024 State of Marketing to Engineers: The Quest for Technical Solutions and the Influence of AI

In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...

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Q&A from 2023 Decoding European Engineer Preferences Webinar

4 min read

Q&A from 2023 Decoding European Engineer Preferences Webinar

Recently, Elektor and TREW Marketing released the 2023 Decoding Engineer Preferences research report based on a survey of over 1,200 engineers and...

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The Power of Voice of Customer (VOC) Insights for Engineering Companies

3 min read

The Power of Voice of Customer (VOC) Insights for Engineering Companies

Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...

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5 Ways To Effectively Reach Engineers And Technical Audiences

4 min read

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...

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2024 Industrial Marketing Summit Announced

1 min read

2024 Industrial Marketing Summit Announced

We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial...

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Generative AI Gone Wrong For B2B Content Development

3 min read

Generative AI Gone Wrong For B2B Content Development

Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...

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How to Create an AI Policy for Your Engineering Company

4 min read

How to Create an AI Policy for Your Engineering Company

AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...

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3 Ways to Improve B2B Content Writing Skills

4 min read

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...

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How to Hire a Technical Marketing Manager

8 min read

How to Hire a Technical Marketing Manager

Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...

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5 Actionable Ways to Position Yourself as a Thought Leader

8 min read

5 Actionable Ways to Position Yourself as a Thought Leader

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...

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4 Questions to Ask to Define Your Brand Differentiators

5 min read

4 Questions to Ask to Define Your Brand Differentiators

Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...

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A Guided Framework to Develop Strong Brand Positioning

9 min read

A Guided Framework to Develop Strong Brand Positioning

Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...

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How to Create a Corporate Pitch Deck for Engineering Companies

5 min read

How to Create a Corporate Pitch Deck for Engineering Companies

You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...

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Preparing for GA4: The Next Generation of Analytics

4 min read

Preparing for GA4: The Next Generation of Analytics

Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track website performance, is set to...

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Content IS King: How to Write a Technical White Paper for Engineers

6 min read

Content IS King: How to Write a Technical White Paper for Engineers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...

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How to Create B2B Buyer Personas for Technical Companies

4 min read

How to Create B2B Buyer Personas for Technical Companies

Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...

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6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

3 min read

6 Reasons to Outsource Your Marketing to a B2B Marketing Agency

Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...

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5 Marketing Tips for Crafting a Successful Product Launch Plan

3 min read

5 Marketing Tips for Crafting a Successful Product Launch Plan

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...

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10 Activities to Include in Your B2B Content Marketing Strategy

5 min read

10 Activities to Include in Your B2B Content Marketing Strategy

Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...

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6 Essential Components to Developing an Engineering Marketing Plan

5 min read

6 Essential Components to Developing an Engineering Marketing Plan

Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...

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Q&A from 2023 State of Marketing To Engineers Webinar

10 min read

Q&A from 2023 State of Marketing To Engineers Webinar

Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...

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Four Resources You Need to Create a Data-Driven Marketing Plan

5 min read

Four Resources You Need to Create a Data-Driven Marketing Plan

We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...

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2023 State of Marketing to Engineers: Influencing the Technical Sale

1 min read

2023 State of Marketing to Engineers: Influencing the Technical Sale

Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...

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TREW in Review: Looking Back on 2022

6 min read

TREW in Review: Looking Back on 2022

Through the years, I've always looked forward to Christmas card letters. The ones that allow you to connect with the lives and stories from distant...

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Is Your Marketing Tech Stack Ready to Scale with Your Business

2 min read

Is Your Marketing Tech Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...

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5 Content Strategies for Maximizing the ROI of Your Hosted Event

3 min read

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...

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The Most Overlooked Competitive Advantage: Company Culture

3 min read

The Most Overlooked Competitive Advantage: Company Culture

Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...

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Trending Topics for Technical Audiences at Content Marketing World 2022

3 min read

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...

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3 Partner Co-Marketing Tips for your B2B Growth Strategy

3 min read

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...

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What to Include on Your Marketing Scorecard

3 min read

What to Include on Your Marketing Scorecard

Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...

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The Engineer's Guide to Writing and Promoting a Case Study

4 min read

The Engineer’s Guide to Writing and Promoting a Case Study

Case studies are the holy grail of content.

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How to Create a Product Positioning Statement

3 min read

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...

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A TREW Perspective on Independence

6 min read

A TREW Perspective on Independence

What comes to mind when you think about the meaning of independence? For TREW, it's the freedom to work from wherever, and to a degree whenever....

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From Sales to Success: How Surveying Your Team Can Drive Marketing ROI

3 min read

From Sales to Success: How Surveying Your Team Can Drive Marketing ROI

Your sales team is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year....

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Managing the Risks and Rewards of Newsjacking

3 min read

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...

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How to Add Surveys to Your B2B Marketing Strategy

4 min read

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...

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How to Give Constructive Feedback to a Technical Content Writer

3 min read

How to Give Constructive Feedback to a Technical Content Writer

Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...

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Family-Friendly Culture Benefits Employees

4 min read

Family-Friendly Culture Benefits Employees

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...

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10 Keys to Success as a Technical Marketing Manager

5 min read

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...

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Content Types that Guide Engineers Throughout Their Buyer's Journey

4 min read

Content Types that Guide Engineers Throughout Their Buyer's Journey

Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...

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The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

4 min read

The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED

Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...

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How to Write an Email Series to Nurture Technical Audiences

5 min read

How to Write an Email Series to Nurture Technical Audiences

Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...

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Creating a Culture of Connection within Remote Working Teams

3 min read

Creating a Culture of Connection within Remote Working Teams

While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...

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Don't Overcomplicate Thought Leadership

4 min read

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...

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3 Prerequisites to a Successful ABM Campaign for Engineering Companies

3 min read

3 Prerequisites to a Successful ABM Campaign for Engineering Companies

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...

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