Smart Marketing Blog

Is Your MarTech Tool Stack Ready to Scale With Your Business?

What will your marketing team look like six months from now? A year from now? How many people will...

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...

The Most Overlooked Competitive Advantage: Company Culture

Company culture is a hot topic these days especially around recruiting and retaining top talent....

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

3 Partner Co-Marketing Tips for your B2B Growth Strategy

If your company sells products through distribution or partner networks, then consider working with...

What's New in HubSpot: Top 11 New Feature Updates From INBOUND 2022

HubSpot INBOUND was back in person in Boston last week. This year’s theme focused on the need for...

Writing Course and Coaching for Marketers Targeting Technical Audiences

When you’re in charge of content marketing for a technical company, the list of content that you...

3 Trends to Maximize ROI of Online and In-Person Events

We’re now a little bit past the halfway point in 2022, and if you're a marketer trying to decide...

What to Include on Your Marketing Scorecard

When developing a marketing plan, determining how you’ll measure the success of your activities is...

3 Ways to Improve B2B Content Writing Skills

When it comes to writing technical content, marketers often feel stuck – unsure how to know if...

Developing A Winning Content Marketing Strategy For B2B Tech

Year after year, research shows that online information sources are the dominant “go to” for...

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective ...

A TREW Perspective on Independence

What comes to mind when you think about the meaning of independence?

For TREW, it's the freedom to...

Content IS King - 5 Steps to Writing Effective White Papers

Compelling content is vital to your marketing efforts – engineers need and expect technical content...

Insights for Surveying Your Sales Force

Your sales force is a valuable resource when it comes to marketing planning, content planning, and...

4 Resources To Streamline The B2B Web Content Development Process

Your website wears many hats for your company and serves departments across your organization, from...

Managing the Risks and Rewards of Newsjacking

In the early days of digital media, using national or global news to bring awareness to your brand...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target, or...