How to Build a B2B PR Plan and Engage with Media
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
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How to Give Constructive Feedback to a Technical Content Writer
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Family-Friendly Culture Benefits Employees
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a...
Create Your B2B Content Marketing Plan
Content is a critical component to any inbound marketing program. It’s how new people find your...
How to Choose the Right Keywords for Your B2B Content
Once you have a solid marketing plan and dedicated content writers, you need to decide which...
Why Product Marketers are the Best and Worst AT Content Planning
As a content specialist, I collaborate with all different kinds of technical marketing...
10 Inbound Activities to Include in Your B2B Marketing Plan
Inbound marketing strategies are a cost-effective approach to reach your target audiences, generate...
Four Tips for Executing a Successful Content Marketing Strategy
Given that the majority of the buyer’s journey happens online before a prospect ever talks to...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Guide Prospects Through Buyer’s Journey with Content that Converts
Technical buyers invest significant time researching available solution options. Engineers and...