If you are regularly surveying your customers, congratulations! You're on the right track. If you are unsure how to launch a survey program or need further convincing, read our earlier piece How to Add Surveys to Your B2B Marketing Strategy.
As with all marketing efforts, successfully running a surveying program will take patience and practice. In this article, we have assembled 10 tips that will help you gain valuable, actionable insights as you survey your customer base.