Seven Characteristics of a Great Spokesperson
This post originally ran in 2014 and has been updated. This week, TREW Marketing is on the road, conducting a press tour with a client who recently introduced a new product. As we prepped, we were reminded of the factors behind a successful technical press meeting, and one of the most important: a great spokesperson. During a press meeting, your technical spokesperson becomes the voice of your company as he or she shares with the press a story and message that will be written and later read by your target audience. While often the person is an expert on the product or technology, they are less often comfortable or experienced telling that story to an external media audience. However, the strength of your spokesperson makes a significant difference in how your company is covered by the press, and in some instances, whether it’s covered at all. So, if you, or someone you know, may be called on to serve as a technical spokesperson for your company, here are seven traits that can transform a technical expert into a great spokesperson.