Smart Marketing Blog

How to Optimize a LinkedIn Company Page for Technical Audiences

According to the 2021 State of Marketing to Engineers Report from GlobalSpec and TREW Marketing, 54% of technical professionals find LinkedIn as a somewhat valuable or very valuable source for learning about new technologies, trends, and products. And, 56% of technical professionals use LinkedIn to keep up with industry news.

Having a Company Page for your brand is an important part of doing business in today's market, but how do you make sure that you're reaching your audience? Follow these tips to optimize your company page for technical audiences.

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

How to Become a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who...

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If...

Create A Playbook for Content Lifecycle Management

Content is a valuable business asset that should be managed as carefully as any product,...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target,...