Smart Marketing Blog

3 Things Top Performers Do to Ensure Marketing Planning Success

In my 6 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B marketing leadership teams to build successful marketing plans. And occasionally, I've worked with teams that, despite developing a great plan, failed to implement it successfully. I recently had a prospect ask me what separates teams who are able to implement successful plans that generate results from teams who create plans, but don't see results.

The Key to Powerful Content: A Strong Brand

We hear the success of content marketing strategies: speaking directly to a target audience, web traffic, lead generation. We want those results and we want them now, so we jump to developing content – webpages, white papers and presentation slides – often skipping the backbone of that content: a strong brand identity.

What I Learned From Interning at TREW Marketing

One of the best decisions I made this summer was becoming a marketing intern for TREW. This, however, was not an easy decision to make! With just one semester before graduation and an internship under my belt that was fun but provided little to no experience regarding my chosen career path, I knew that I needed to thrust myself into the world of public relations, advertising or marketing; FAST!

TREW Marketing is seeking a Digital Marketing Contractor

We are seeking a Digital Marketing Contractor to join our team of marketers serving companies targeting technical markets.

HubSpot INBOUND 2018 Product Releases

INBOUND, HubSpot's annual conference, kicked off today, and TREW team members Lee Chapman and Erin Gleeson are in Boston attending. Read on to learn more about HubSpot's latest platform announcements and how they apply to you.

7 Best Practices for Using Imagery on Your Website

The biggest web challenge today is designing for a dwindling human attention span. Thanks to smart phones, the average human attention span has dropped from 12 seconds to 8 seconds from 2000 to 2015 -- according to a study by Microsoft. The effective use of graphics on your website can immediately grab users attention, communicate to your audience what you stand for, and present your company’s personality. In addition, imagery SEO (search engine optimization) done right can boost your search engine rank and actually attract new organic visits to your website.

TREW Doubles Client Lead Growth with Inbound Marketing

HubSpot recently named our firm a HubSpot Platinum Agency Partner for its success with inbound marketing. Our focus is marketing to engineers and helping tech clients with branding, website design, content marketing, and pipeline management using the HubSpot platform and inbound marketing to grow leads.

What's Sales Enablement?

Sales enablement has several meanings depending on the company. TREW believes that sales enablement is a strategy across process, resources and technology that improves the productivity and performance of sales’ ability to advance leads through the sales pipeline. 75% of survey respondents reported that sales enablement made a moderate or significant contribution to their sales forces

Make Your Marketing Smarter: An Introduction to Contextual Marketing

According to the Evergage 2018 Trends in Personalization study, 92 percent of marketers are using contextual marketing in some way, primarily in email and on websites. You’re most likely included in this group. Think of the last email you sent out using marketing automation- did you include a first name token in the body copy? If so, you’re using contextual marketing via personalization to better speak to your audience. But wait- there’s a lot more to contextual marketing as a whole than just populating a first name in an email template.

6 Reasons Outsourcing Your Marketing is A Great Idea

Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales, marketing is an expense -- not a money-maker. The sales team is usually the last department to be cut. Having too many marketers can potentially drain your profits, but too few can lead to an overworked team. At times you may need outside opinions because you are too close to the situation, which can lead to tunnel vision. If you feel adding more staff will make your company unbalanced or you just need some clarity from an expert, it is probably time to consider outsourcing your marketing.