Smart Marketing Blog

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical audience. 

If you’ve hired a technical marketing manager, pass along this information to help your new staff member understand the breadth and depth of technical marketing. Or, if you’ve just been hired as a new technical marketing manager, congratulations! Here's a jumpstart to your job: research from hundreds of engineers that shows how they search for information and how they want to interact with marketing and sales.

5 Ways to Promote Videos to Technical Audiences

After putting a lot of blood, sweat, and tears into strategizing and creating an engaging...

New Writing Course and Coaching for Marketers Targeting Technical Audiences

When you’re in charge of content marketing for a technical company, the list of content that you...

New Webinar: How to Write Content that Converts Technical Audiences

Our recent research found that 62% of engineers and technical professionals said they complete...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

Q&A From 2021 State of Marketing to Engineers Webinar

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021...

10 Marketing Videos That Engage B2B Buyers

In 2021, your marketing strategy must go beyond putting words on paper. As the world become more...