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Smart Marketing for Engineers
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23
Aug

Don't Forget: Register for Our Live Webinar on Trends, Tips and Best Practices for Building a Content Plan

Don't forget to register for this week's live webinar focusing on content marketing, a foundational part of your marketing strategy. Content is still king, but finding the bandwidth to produce and promote quality content is a problem reported by marketers across the board - especially those marketing to technical audiences.

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18
Aug

Goodbye 1995, Hello Future: 4 Productivity Tools We Love

It doesn’t seem like too many years ago I was keeping hard-copy paper files in folders stacked neatly in a wire tray on my desk. I had stacks upon stacks of paper notebooks containing notes, action items and timelines from each meeting I attended over the years of my marketing career. My calendar was one of those big paper ones that sat flat on the desk and often donned coffee stains making entries illegible. If I needed to schedule a meeting with my coworkers or customers, I walked over to their desk or called or emailed them to figure out a good meeting time and place for an in-person meeting. 

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17
Aug

Live Webinar: Trends, Tips and Best Practices for Building a Content Plan

We're hosting another webinar this month, and this time we're focusing on content marketing, a foundational part of your marketing strategy. Content is still king, but finding the bandwidth to produce and promote quality content is a problem reported by marketers across the board - especially those marketing to technical audiences.

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11
Aug

Beyond BB-8: When Robots Start Acting Human

AT TREW Marketing, we work with engineering companies, which means our clients work on some of the coolest technology in the world. One of these clients, KUKA Robotics, is teaming up with Google and Texas A&M University to talk about some of their work around robot intelligence at SXSW 2017. Check out their Panel Picker submission.

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09
Aug

NIWeek 2016 Alliance Day Panel Recap: Part 2

The two biggest sales we’ve had this year, totaling $2M, came from web leads. 

Matt Eurich, President, Wineman Technology Inc.

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04
Aug

NIWeek 2016 Alliance Day Session and Panel Recap: Part 1

"We had a marketing straw, not a marketing funnel."

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02
Aug

TREW Congratulates NI Alliance Partner Clients

TREW would like to congratulate two of our NI Alliance Partner clients who won awards yesterday during the first day of National Instruments’ NIWeek 2016

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26
Jul

TREW CEO to Moderate Session at NIWeek 2016

TREW Marketing will be attending National Instruments’ NIWeek 2016 in Austin, Texas, August 1-4. It's the 22nd anniversary of this global conference that brings together more than 3,200 engineers and scientists across a wide array of industries.

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19
Jul

Trade Show Marketing FAILS: How to Waste Money Exhibiting at a Trade Show

This article was originally posted in 2012. 

Last week I attended the Design West (2016 note: Design West is now Embedded Systems Conference) trade show in San Jose. The exhibit floor was packed with design engineers looking for new embedded technologies and solutions (attendance looked to be up from the previous year), however I was utterly astonished at the ways in which some exhibitors wasted their marketing dollars. Care to join their ranks? Here are top ways to waste money exhibiting at a trade show:

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14
Jul

Enter to Win an Apple Watch (or other prizes) by Taking Our Quick Survey

Are you are an engineer or scientist? If so, we'd love to hear about your content and purchase decision preferences. We know you likely seek and consume content to learn and grow in your job, you make critical purchase decisions that involve interacting with salespeople, and you have preferences for where to find valuable content and what to include in your buying process.

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