Smart Marketing Blog

TREW and HubSpot: A TREW Partnership

Back in 2009, Wendy Covey—TREW COO and cofounder—downloaded a website redesign ebook from HubSpot’s resource page, and so began our TREW partnership! Since then, TREW Marketing and HubSpot have partnered to create smart inbound marketing strategies targeted to meeting the unique needs of engineers and technical companies.

5 Questions to Ask  Before You Buy a Web Content Management System

Unlike print collateral, your website is a living document that requires frequent attention and updates to successfully meet your marketing and business goals.

5 Steps to Take After a Brand Positioning and Messaging Project

How To Share Your Brand Message

Infographic: Know YOUR Audience: The Basics of A/B Testing

April 23, 2015 Most engineers and scientists swear by testing, testing, and more testing. And marketers are the same. In fact, Steelhouse proved that “using correct targeting and testing methods can increase conversion rates up to 300 percent.” A/B testing is one of the best – and most used - techniques to learn what content performs best with your audience, but it can be hard to know how to start the process and choose the right elements. With A/B testing, you create two or more versions of one marketing element, such as a subject line of an email or CTA button, then put it in front of two randomly selected audiences to see which performs better. The best part of A/B testing is that you are testing two segments of your audience, not relying on industry standards. Your contacts are the judges, and the outcome can significantly affect your conversion rates and, ultimately, your bottom line. The Importance of A/B Testing Marketers still struggle to prove the ROI of digital marketing, inbound marketing and content marketing. A/B testing is the simplest and easiest way to find out whether marketing efforts work or not.

Questions to Ask When Selecting a Marketing Agency

Seeking out a marketing partner can be a daunting task. If you’ve never worked with an agency before, you may find yourself not knowing how to vet potential partners. Or it may be the case that you’ve been burned by a negative experience in the past, and are wary of ending up in the same situation again.

The Plain and the Glamorous

At least once a year, someone somewhere in the marketing world declares that email is dead. Usually this is followed by exposition on the new technology that has overtaken email. It’s a catchy phrase, for sure, and there are many sexy technologies out there that are more fun to play with. The fact remains, however, that email has been and will remain the workhorse of marketing – no matter what new technology pops up on the horizon.   Here's a look at the history of email. 

5 Tips to Give Your Marketing Plan a Mid-Year Refresh

Here's the scenario: You created your marketing plan with your team before the holiday last year, and put it into place in the new year.

Live Webinar: 7 Steps to Creating a Winning B2B Website

Your company's website is a hub for your marketing and sales strategy and should work as a complete lead generation platform that moves buyers through your pipeline. It has the unique ability to communicate your brand image, and keep prospects interested in learning more about your company, products and services.

Content Reuse: Repurpose, Revamp and Reap the Benefits

As busy marketing professionals, we all juggle projects and wear many hats in our organization. It can be hard to find the time and inspiration to create new content every week.  At the same time, your marketing strategy prompts you to produce quality content consistently, while also publishing new ebooks and white papers quarterly. So, what's the secret to producing quality content while still getting the rest of your work done? Repurposing and revamping valuable content saves time and money while still driving results. 

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs it. In order to determine if you should make the investment, we should clear up what marketing automation is and is not.