Smart Marketing Blog

Historical Blog Optimization: Work Smarter, Not Harder

This January at our company retreat, the TREW Crew chose a new internal motto: work smarter, not harder.  As a small, but nimble team of marketers, we must be sure that we spend our time effectively while wearing multiple hats across the organization.

An Introduction to GDPR

GDPR comes into effect May 25, 2018, and if you have European Union citizens in your CRM, you need to be ready for it.

Increase Technical Audience Engagement with Interactive Content

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something valuable. 

Introducing: The HubSpot Service Hub

Today, HubSpot released the HubSpot Service Hub, a tool designed to help companies manage customer relations and keep conversations with a contact from marketing, sales and customer support all in one place.

Top 6 Topics for Sales + Marketing Alignment Sessions

Time is money.

How to Hire a Technical Marketing Manager: Part 1

Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also be the web IT guy who fixes the website or writes code and content to update pages. Maybe a technical sales person is responsible for creating materials for a trade show in between customer visits and writing proposals. If your company is growing and marketing is not keeping up, it may be time to consider hiring a dedicated technical marketing manager.

Case Study: Software Product Launch

When Wineman Technology decided to launch a new software product for the automotive and aerospace markets, they choose TREW Marketing--their long-term marketing partner--to help get the word out on their latest product.

15 Tips To Demystify Product Naming

So you’ve developed a new product for your technical industry - spent hundreds of hours and undergone multiple rounds of revisions and beta tests, figured out your pricing and distribution model – and now it’s time to bring it to market.

Pillar Pages: Where Your Content and SEO Live

Topic clusters have become the latest trend in both search engine optimization (SEO) and content marketing. HubSpot added topic clusters into its content strategy offerings this past fall and then eliminated their keyword strategy tool earlier this year. We’ve said it before, but keywords are waning and topic clusters are in.

A TREW 10-Year Look Back

This month we reached a major milestone at TREW Marketing: our 10-year anniversary. WOW - did that go fast! To kick off the celebration, we wanted to remember the moments, and more importantly the people, who’ve shaped TREW into who and what we are today.