Smart Marketing Blog

Make Sure Your Ad Passes the 2-Second Test

The shift in marketing dollars to online advertising has  there is still a place for traditional print advertising. But it has to pass the 2-second test - the time a user will give to your ad before scrolling past it. 

Gating Your Content: The Great Debate

Gating content like white papers, e-books, and webinars behind forms is now so common and widespread among inbound B2B content marketing programs, that it’s difficult to find a modern website that doesn’t do it. And here's why: it’s a proven tactic for generating new contacts and qualified leads, which are the top content marketing priorities for any growing business. 

TREW Marketing Drives 200% Lead Growth, 33% Web Traffic Increase With Inbound Marketing

AUSTIN, Texas, Feb. 26, 2019 /PRNewswire/ -- TREW Marketing, a full-service inbound marketing agency and HubSpot Platinum Agency Partner, today announced that CEO and Co-Founder Wendy Covey was named a member of HubSpot's Partner Advisory Council (PAC) for the third consecutive year.

A Blog About Blogging: Four Tips to Reach Blog Success

Back in 2004, I was fresh out of college and working at my first job as a PR writer. I’d kept in touch with one of my favorite professors, who was the editor of a news magazine, and one day he emailed to ask if I would write a blog for his magazine. Blogs were relatively new back then, and while I’d seen a few of them in my college days, they were nowhere near as ubiquitous as they are now. My former professor was interested in trying out this format as a way to get some different voices and opinions on his site without just having people write a bunch of formal op-eds.

The Engineer’s Guide to Writing and Promoting a Technical Case Study

Case studies are the holy grail of content. You can tell prospects all day how great your company is, but the real trust is built when you have a customer validate the value of your products and services. Not only is a case study the strongest piece of content in your arsenal, it is also the most versatile. Case studies come into play at every stage of the buyer’s journey – from awareness and interest all the way to a purchase decision.

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing. This year, they surveyed 6200+ marketing professionals in 99 countries from a mix of industries, company sizes, and levels of seniority.  The results showed that implementing inbound marketing is paying off for marketers around the world. We boiled down this report into 5 key findings on inbound marketing and sales strategies for you. 

Six Key Factors To A Successful PR Campaign

Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the message of a new product, technology initiative, or other significant milestone or shift for your company.

Craft a Successful Campaign in Three Simple Steps

Whether you're exhibiting at a trade show, launching a new product or publishing a white paper, you need to track your efforts inside of a campaign to understand whether it was successful or not. HubSpot campaigns makes crafting and monitoring your campaigns easy and manageable by keeping all of your data in one place. Let’s dive in and explore what makes a successful campaign and how HubSpot can help you achieve your campaign goals.

How to Define and Market to Your Customer's Pain Points...Accurately

Content that attracts and resonates with the right audience must focus on what your customer needs most. Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, if you can’t connect with your customers’ pains and help them see how you or your products can solve them, they’ll move along quickly.  

5 Tips for a Tagline that Sticks

Brainstorm notes on hotel bar napkins. Conversations that take you so far down tangents you’ve forgotten what your company does. You need something that’s memorable but not too off-the-wall, specific but not excluding, and exciting but accurate …

Search by Subject

    Resources

    Recent Posts

    Subscribe to Our Blog