Smart Marketing Blog

Smart Marketing for Engineers
Download the E-Book Now
27
Sep

A Beginner’s Guide to Keyword Research

At TREW, we recommend a complete annual keyword analysis, but what about those mid-year times when you are curious about only a term or two? For those times, I’ve put together some easy tips for gathering keyword ideas and finding out a bit about your chosen terms.

I’ll make myself the star of the example (I’m finally a star!) and put myself in that mid-year frame of mind. I want to create an e-book but am unsure what keywords to use. Writing about marketing for engineers would be ideal, but I am curious to see if anyone is searching for those terms. To start my research, I head over to Google and type in my keyword phrase.

Read More

22
Sep

Using Customer Feedback on Past Projects to Inform Your Brand Messaging

When developing a corporate positioning statement as part of a brand messaging project, we seek to truly hone in on your customers, what struggles they have, what they think you offer as solutions, and how they feel you best provide those solutions.

Read More

20
Sep

How to Build a Content Calendar: A Critical Foundation for your B2B Marketing Plan

You’re sold on the value of B2B inbound marketing. You want to bring customers in with valuable content and have them work their way down the marketing funnel. You’re in the middle of the marketing planning process and you want your content to work for you.

Read More

15
Sep

Live Webinar: A Tactical Guide to Building Your Inbound B2B Marketing Plan

A strategic B2B marketing plan is a necessary part of your marketing process, but it can also be a daunting task if you’ve never done one before or don’t have much experience.

In our upcoming live webinar, Jennifer Dawkins, TREW Senior Marketing Manager, will walk through the key marketing plan steps, which will include:

Read More

13
Sep

4 Content Marketing Gifts You Can Give Your Customers Today

CMWorld 2016 took place last week in Cleveland, Ohio. Produced and hosted by the Content Marketing Institute, CMWorld teaches B2B and B2C brands how to attract and retain customers through multi-channel, multi-platform storytelling. There were 200-plus speakers presenting more than 80 workshops and sessions. Gleaned from all this content-marketing goodness were four content marketing gifts you can give your customers. These will be the gifts that keep on giving year-after-year in the form of increased awareness, leads, and brand loyalty.

Read More

08
Sep

Technical Marketing Writers: Why You Need One When You Already Have an SME

They are questions that arise often at the beginning of marketing planning. You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers to each task. You wonder aloud, “Why should we have a writer handle these content projects? Can’t our engineers write the content?”

Read More

06
Sep

Technical Marketing: A Hot Topic at #CMWorld 2016

Technical marketing principles, and the B2B marketing strategies you need to understand how to market to engineers, require an appreciation for the unique personas of engineers, scientists, and technologists. Marketers must have a deep grasp of their audience’s search and content preferences and behaviors to be effective.

Read More

01
Sep

Webcast Recap: Trends, Tips and Best Practices for Building a Content Plan

Last Thursday we held our latest webinar on trends, tips and best practices for building a content plan. Our Vice President of Account Services, Lee Chapman presented and our Marketing Manager, Jennifer Dawkins moderated.  

Read More

31
Aug

Custom HubSpot COS Website Redesign with a Growth-Driven Design Approach

This summer we had the opportunity to work on both a custom HubSpot COS site and a templated HubSpot COS site. The custom site was designed and developed for G Systems, a leader in test and measurement automation for aerospace, defense, energy and RF test.

Read More

25
Aug

Leadership Chemicals: Why Some Teams Pull Together and Some Don't

As a psychology major whose favorite class in college was Bio Psychology (I know, I’m such a nerd), the talk given at HubSpot’s Inbound Conference last month in Boston by Simon Sinek made me feel like I was 20 again. It reminded me of listening to my professors break down complex psychological topics into very simply terms and apply them to the real-world. In the case of Mr. Sinek, he logically, and biologically, explained that what makes teams tick – or totally break down – all comes down to instinctive human behavior. As leaders, we can all learn from this to create environments that draw out the best in our teams.

Read More



Categories

see all
Subscribe to the  TREW Email Newsletter

Subscribe to the Smart Marketing Blog