Smart Marketing Blog

Six Characteristics of a Great Spokesperson

During a presentation, your technical spokesperson becomes the voice of your company. While often the person is an expert on the product or technology, they are less often comfortable or experienced telling that story to an external audience. However, the strength of your spokesperson makes a significant difference in how your company, products and services are perceived.

2019 B2B Marketing Trends for Technical Marketers

Engineering-focused marketing agency, TREW Marketing and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019.

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your company's website, it educates prospects and compels them to complete lead forms, and it ultimately builds trust between your business and your prospects and customers.

Q&A with Matt Marinsek

As the newest addition of the TREW Crew, I thought I would share some information about myself and my background so you can better understand who I am and where I come from.

Marketing Tricks and Treats for Working Smarter, not Harder

I’d like to introduce you to a scrappy, creative, and super smart team called TREW Marketing TREW (that is no typo!), or TMT for short. Team TMT has grown TREW’s web visits by 60% this year while maintaining our conversion rates AND keeping our budget completely flat. By doing this, they have provided our sales team with enough qualified inbound leads that we’ve conducted zero cold outreach. Needless to say, the CFO and sales team are very happy with Team TMT!

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before ever writing a piece of content or website code is SEO strategy and topic cluster development. With an inbound approach to marketing we typically want to see your organic traffic comprising of at least 50% of your overall site visits followed by direct (brand awareness) and referral (earned inbound links) traffic. Because of this, your content plan and web pages should be informed by your topic cluster development.

Historical Blog Optimization: Work Smarter, Not Harder

This January at our company retreat, the TREW Crew chose a new internal motto: work smarter, not harder.  As a small, but nimble team of marketers, we must be sure that we spend our time effectively while wearing multiple hats across the organization.

What Others Say About You Matters: Strengthen Your Brand Perception

Brands everywhere come with a reputation, a brand perception comes to mind at the mention of a company name. Just a glance at one of the household logos below evokes a perception – whether the brand is trustworthy or not, whether it’s a company that’s friendly and helpful, deeply technical, reliable, customer-oriented, on the cusp of what’s next – or not.

TREW Marketing Seeking Part-Time Sales Qualifier

We are seeking a part-time Sales Qualifier to join our full-service marketing agency serving B2B engineering and technology companies.

Make Your Marketing Smarter: Contextual Marketing Strategy

This is a part two of our contextual marketing series. If you missed part one, start with our introduction to contextual marketing instead. You know what contextual marketing is and why you should use it, but how do you get started? And more importantly, how do you use contextual marketing to build long-term success?