Smart Marketing Blog

Smart Marketing for Engineers
Download the E-Book Now
19
Jul

Trade Show Marketing FAILS: How to Waste Money Exhibiting at a Trade Show

This article was originally posted in 2012. 

Last week I attended the Design West (now EE Live) trade show in San Jose. The exhibit floor was packed with design engineers looking for new embedded technologies and solutions (attendance looked to be up from the previous year), however I was utterly astonished at the ways in which some exhibitors wasted their marketing dollars. Care to join their ranks? Here are top ways to waste money exhibiting at a trade show:

Read More

14
Jul

Enter to Win an Apple Watch (or other prizes) by Taking Our Quick Survey

Are you are an engineer or scientist? If so, we'd love to hear about your content and purchase decision preferences. We know you likely seek and consume content to learn and grow in your job, you make critical purchase decisions that involve interacting with salespeople, and you have preferences for where to find valuable content and what to include in your buying process.

Read More

07
Jul

Four Best Practices for Creating Effective Presentations

The marketing priority for small- to medium-sized B2B companies should always be to ensure they are utilizing the web and its global reach before all else. Yet the ultimate goal is to generate leads, create opportunities to engage the customer, and ultimately close the sale. Often this requires face-to-face meetings, product demonstrations, and targeted presentations. In order for your company to really shine at these prospect meetings, you need to be armed with a polished presentation that builds credibility, shows your experience, and conveys a memorable message that doesn't put people to sleep.

Read More

30
Jun

Top Engineering Marketers Spend Differently than Laggards

Admitting that your company is not the best at marketing is a sensitive topic. After all, nobody wants to be a “laggard.”

Read More

28
Jun

How to Create a B2B Marketing Plan that Drives Results

There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In these busy times, it is difficult for many to take a pause from everyday work to stop, breathe, focus, and plan. Instead, they rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

Read More

23
Jun

Webcast Recap: 6 Grand Challenges of Marketing to Engineers

Last Thursday we held our latest webinar on the 6 Grand Challenges of Marketing to Engineers. Our CEO and Co-Founder Rebecca Geier spoke about these grand challenges in detail and  provided tips on how to make your marketing as smart as the engineers you’re selling to.

Read More

21
Jun

5 Reasons Your Company Should Utilize Video Marketing

Read More

14
Jun

The Art and Science of Blogging to Drive Search Visitors to Your Site

Blogging is the most effective way to increase your rank and search volume and establish your company as an expert in your industry. Because of these two purposes, blogging is both an art and a science.

Read More

09
Jun

Join Us: 6 Grand Challenges of Marketing to Engineers Webinar

 

Read More

09
Jun

Six Stats Driving Technical Marketing in 2016

April 12, 2016

This article originally appeared in EE Times.

Execution of 2016 marketing plans is in full swing at engineering companies across the world. Before you follow the same old process, step back and consider the bad marketing habits you need to curb. Equally important, as you market to engineers, keep in mind their specific preferences for finding and consuming content during their buying process.

Based on research we've conducted, that I detail in my recently published book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, below are six important statistics regarding engineers and inbound marketing.

Read More



Categories

see all
Subscribe to the  TREW Email Newsletter

Subscribe to the Smart Marketing Blog