Smart Marketing Blog

The ROI of Content Marketing

Content is at the heart of any inbound marketing program. It’s how new people find your company from searches, it educates prospects and compels them to complete lead forms, and ultimately it builds trust between your business and potential customers.

Buyer Personas: 8 Questions to Profile Your Customer

During the marketing strategy phase, it’s important to know the different personalities that make up your target audience, what they care about, and what they need so you can communicate with them in the most relevant way possible.

Trends: Web Form Fields That Convert

High quality content is key to lead generation. While we know scientists and engineers seek accurate, research-based content, we know they are skeptical of trusting online content and filling out lead forms to get to it. So what fields - and how many - should we prioritize?

How to Write Content For Your Sales Funnel

Inbound marketing is all about creating and promoting content that attracts, converts, closes and delights your buyer personas. To successfully do this, you need content for each stage of the inbound marketing funnel. Additionally, you need content for each specific buyer persona who enters your marketing funnel so you can successfully turn web visitors into customers. 

How to Create a B2B Marketing Plan that Drives Results

There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

Practical Steps for Creating a Product Positioning Statement

Congratulations! You've created a product, figured out your pricing and distribution model (not to mention a ton of other details), and are ready to bring it to market. Or almost ready. First you need a positioning statement.

Happy Holidays from TREW!

With the holiday season upon us, we find ourselves reflecting on the fantastic clients and partners we have worked with, and the exciting new projects we have completed this year. We are TREW-ly thankful for the shared experiences and collaborations we've had, and we can't wait to see what the new year will bring. We hope you have a wonderful holiday filled with family, friends and laughter.

How to Write a White Paper that Grabs Readers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a textbook. However, nowadays many companies commonly use this media format in content marketing to attract and inform customers.

Checklist for Creating B2B Buyer Personas

Buyer personas are vital to you as a marketer whether you are planning your marketing strategy, brainstorming new web content or redesigning your website. Smart marketers break down potential customers into audience segments called buyer personas to help them customize marketing efforts to their ideal clients.

Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

December is here and will quickly fly by. If you have marketing budget dollars to spend before the year ends, you are feeling the pressure. We've put together a list of quick, effective marketing investments for you to consider.

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