Smart Marketing Blog

Webcast Recap: Help! My Pipeline Sucks!

In our latest webinar, Dave Brock, author of the Sales Manager Survival Guide and CEO of Partners in Excellence sales consultancy and Wendy Covey, COO for TREW Marketing, discuss the roles of sales and marketing in regard to maintaining a healthy pipeline. You can download the recorded webinar right here.

I Launched My Website, Now What?

Data-Driven Web Design and 7 Key Metrics You Should Track You’ve spent months redesigning your website and it’s finally live. While it may be tempting to just launch it and leave it on autopilot and return to your regular marketing routine, the real ROI comes from your ability to make your website work for you over the long term. If your website is the valuable, 24-hour-a-day employee in your marketing organization, you can’t just let it perform on autopilot.

Upcoming In-Person Workshops in Dallas and Houston

In April, we're holding two in-person workshops at locations in Dallas and Houston. In these one-and-a-half day workshops led by Rebecca Geier, she'll guide you through TREW's proven Smart Marketing approach and the key stages of developing both your marketing and content plans. You will leave with draft plans in-hand, including targeted objectives and success measures to prove return on investment. The agenda is as follows:

New Report: Preliminary Data from Smart Marketing for Engineers 2017 Europe Study

In early 2017, TREW Marketing and Elektor International Media sought to learn from engineers and scientists in the UK and Europe about their content, online search, and buying preferences in industries such as manufacturing, consumer electronics, aerospace/defense, and automotive. Preliminary findings from the survey include:

Avoid These 3 Website Navigation Fails

When companies redesign websites, they often overlook or incorrectly implement a few website navigational elements. Because they are often overlooked or undervalued, we include the following site navigation fails and corresponding best practices during the website strategy meeting or as part of the design review process.

5 Product Updates in HubSpot CRM and Marketing Automation Tools

HubSpot continually releases new functionality to both their CRM and marketing automation tools in order to stay competitive and up-to-date with changing technology requirements while maintaining their affordability for SMBs and start-ups.

Creating a Killer Corporate Pitch Deck

Once your message is set, you’ll need content to share and deliver the story of your company. A great way to do this is to have a well-designed corporate slide deck. A corporate slide deck can be disseminated through your company so that multiple teams can give presentations that have the same look, feel, and message. I recommend writing a script for the slides and including it in the notes of the slide. Presenters don’t need to use the script verbatim, but an available script allows a presenter to understand the main point for each slide and get a feel for the key related messages. They can then use whatever words and personal stories they need to articulate the corporate message with their own voice.

Live Webinar: Help! My Pipeline Sucks!

Learn how to diagnose and take action to improve the health of your pipeline during this live webinar, March 8 from 11 am-12 pm CT.

How to Message Meaningful Differentiators

You must know and define your brand if you expect others to follow it. For your brand message to stand out, it has to be distinct, defining you as different than your competitors. 

5 Tips for a Tagline that Sticks

 Brainstorm notes on hotel bar napkins.