5 Steps to Set SMEs up for Content Creation Success
Over and over again, you’ve heard the importance of generating quality content that will increase website traffic, showcase your company’s expertise, and generate leads. However, in order to create valuable content that intrigues and informs potential clients, you must have valuable, specialized knowledge to offer them. That’s where your engineers, the subject matter experts (SMEs), come in. Unfortunately, for most engineers, writing marketing content is like pulling teeth. They hem and haw and find every excuse to let the matter slip through the cracks. There are more important problems to solve and customers to address. Well, there are several key things you can do to set your SMEs up for content creation success.