Infographic: Know YOUR Audience: The Basics of A/B Testing
April 23, 2015 Most engineers and scientists swear by testing, testing, and more testing. And marketers are the same. In fact, Steelhouse proved that “using correct targeting and testing methods can increase conversion rates up to 300 percent.” A/B testing is one of the best – and most used - techniques to learn what content performs best with your audience, but it can be hard to know how to start the process and choose the right elements. With A/B testing, you create two or more versions of one marketing element, such as a subject line of an email or CTA button, then put it in front of two randomly selected audiences to see which performs better. The best part of A/B testing is that you are testing two segments of your audience, not relying on industry standards. Your contacts are the judges, and the outcome can significantly affect your conversion rates and, ultimately, your bottom line. The Importance of A/B Testing Marketers still struggle to prove the ROI of digital marketing, inbound marketing and content marketing. A/B testing is the simplest and easiest way to find out whether marketing efforts work or not.