Smart Marketing Blog

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021 State of Marketing to Engineers Research Report identifies which virtual marketing efforts, digital content types, and social platforms are effective for reaching engineers

10 Marketing Videos That Engage B2B Buyers

In 2021, your marketing strategy must go beyond putting words on paper. As the world become more...

3 Companies that Attract Business by Branding Corporate Culture

Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...

Reflecting on 2020 and Giving Back

2020 was the year we all shifted our marketing plans as Covid-19 took the world into lockdown....

What Visual Branding Does for Your Company

Your visual branding says a lot about your company. It can tell people your name. It can help to...

Lee Chapman Named as TREW Marketing President

Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee...

Five Actionable Ways to Position Yourself as a Thought Leader

Building trust with your audience is an important part of marketing. One of the best ways to...

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic...

Marketing Tricks and Treats for Working Smarter, Not Harder

To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...

Getting Started with B2B LinkedIn Advertising

For engineering and technical companies that leverage social media in support of their overall...