Smart Marketing Blog

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to Engineers Research Findings Live Webinar. Nearly 450 marketing and engineering professionals registered to dive into our most recent findings on the content, online search, and buying preferences of engineers and technical buyers.

We were not able to answer all of the thoughtful questions posted by webinar attendees during our session, but we wanted to follow up with answers here on our blog so that every industrial marketer can benefit from the information.

2022 State of Marketing to Engineers Research: How to Attract and Influence Technical Audiences

This week in conjunction with GlobalSpec, TREW Marketing announced the release of the 2022 State...

Don't Overcomplicate Thought Leadership

There’s a lot of pressure on corporate leaders to also be thought leaders — to be a...

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and...

Expanding your Content Marketing Plans with Trade Media Channels

We talk a lot about content marketing and publishing compelling technical content to your site...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has...

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

INBOUND 2021: HubSpot Updates and Highlights

HubSpot just completed its second fully virtual conference and delivered a flood of product...

Stop, Collaborate And Listen: Harness The Voice Of Your Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...