Smart Marketing Blog

5 Tips for a Tagline that Sticks

 Brainstorm notes on hotel bar napkins.

More Praise for "Smart Marketing for Engineers"

Last year, our CEO Rebecca Geier launched her book Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. Rebecca wrote this book with a true desire to help marketers to reach these audiences, and with decades of marketing experience working with engineers and scientists, she knows that reaching them requires a careful approach.  

Be the Signal Amidst Noisy Content

Creating excellent content is the core of any inbound marketing strategy, but it’s much easier said than done. If you aren’t already overwhelmed by the amount of content you imagine you’re up against online, the actual data shows that the competition is probably worse than you expected. Sorry. In 2014, business analytics company Domo created this infographic to show just how much data is generated every minute:

Growth-Driven Design: A Modern Approach to Web Design

A well-designed website is essential to online success. According to a recent HubSpot survey, 94% of respondents cited poor design as a reason they do not trust a website. On the flip side, an intuitive, well-designed website positively impacts how visitors view your company, it also improves lead conversion through easy-to-see calls to action driving conversions to your technical content. Before you decide how to redesign your website, let’s look at the current model of traditional website design and compare it to the modern growth-driven design approach. 

Latent Semantic Index Keywords: A Primer

Near the end of last year, I started coming across more and more articles discussing the use of latent semantic index (LSI) keywords when optimizing content for search engines. While the process of latent semantic analysis has been around for a couple of decades, Google has only recently started incorporating LSI keywords into its algorithm. Here, I'll go over the basics and how you can start using LSI keywords to better optimize your content.

What Is Sales Enablement and What Does Marketing Have To Do With It?

Sales enablement has several meanings depending on the company. TREW believes that sales enablement is a strategy across process, resources and technology that improves the productivity and performance of sales’ ability to advance leads through the sales pipeline. 75% of survey respondents reported that sales enablement made a moderate or significant contribution to their sales forces

New Report: State of Inbound 2016

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. They ask them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. All of these insights are then consolidated into a master report: The State of Inbound.

A Beginner’s Guide to Keyword Research

At TREW, we recommend a complete annual keyword analysis, but what about those mid-year times when you are curious about only a term or two? For those times, I’ve put together some easy tips for gathering keyword ideas and finding out a bit about your chosen terms.

Survey:  2017 Engineering Marketing Campaign Plans

Our colleagues at are currently conducting a survey on 2017 budget plans for engineering marketers. This survey will dive into how engineering marketers are planning to spend their budgets this year.

Calling all Engineers In Europe: How Do You Seek and Use Content In Your Work and Purchase Decisions?

We are looking for engineers in European countries to respond to our survey. Share your opinion with us and you could win €50,00 or a signed book!