Smart Marketing Blog

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with evolving technology that helps companies scale ABM campaigns has put a spotlight on this highly targeted marketing approach. It’s now a trending topic in marketing podcasts, discussion forums, and virtual conferences and many companies are doubling down on ABM.

Seven Steps for Effective Web Content Development

Web writing is unique compared to writing other types of technical marketing content such as ...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

INBOUND 2021: HubSpot Updates and Highlights

HubSpot just completed its second fully virtual conference and delivered a flood of product...

Stop, Collaborate And Listen: Harness The Voice Of Your Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...

7 Essential Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic...

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

How to Become a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...