Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

By Wendy Covey | CEO and Co-Founder

December is here and will quickly fly by. If you have marketing budget dollars to spend before the year ends, you are feeling the pressure. We've put together a list of quick, effective marketing investments for you to consider.

end of year marketing spend

1. Invest in LinkedIn Advertising

LinkedIn Ads are ideal for reaching a highly specific audience, easy to measure, and you can have them live within 24 hours using your corporate credit card. 

g systems

G Systems recently promoted their latest white paper by investing in LinkedIn advertising. 

2. Reach out to your database.

Send an end-of-year email to your customers and prospects. Be sure the message is not too sales-oriented...offer valuable information such as tech tips and industry news. Or simply say thank you for their business. Have not been keeping up with your database? Use December to update your records, determine ways to segment your target audiences, and perhaps begin plans for a quarterly newsletter.

TREW email

Here's an example of a marketing email TREW sent out to get our contact list to re-engage with us. 

3. Start a blog.

December is a great time to set up the back-end mechanics of your new company blog. These include creating and designing a blog section of your website, and feeding that account into your website. 

vertech blog

Vertech's blog helps them attract visitors to their website and turned them into leads and contacts. 

4. Refresh content on your website.

Conduct a head-to-toe sweep of your website, updating messages and improving your writing (active voice, tighten phrases, etc.). While looking through your site, uncover lead acquisition opportunities, such as existing white papers and presentations, and post them behind short forms for web visitors to complete. TREW Marketing writers/editors can be a great resource for this work. Request a web audit today from TREW to uncover opportunities for improvement on your site.

Request a Web Audit

5. Brush up on your marketing knowledge.

When is the last time you've picked up a meaty, informative marketing book? Consider purchasing Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. This book informs how to effectively market to technical audiences using a modern, inbound marketing approach. 

                03_15_TREW_homepage_features_RG_book_Small-1

Purchase the Book

6. Gather feedback from an expert.  

This is an ideal time to bring in a TREW Marketing consultant as a sounding board for next years' plans. During the one-day session, we review goals, major marketing campaigns, core messages, and investment by media. We uncover ways to strengthen your messages, integrate innovative marketing tactics, and measure impact and success.

Contact TREW Marketing and put your December and 2019 marketing plans in motion.

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Plan for 2019 by downloading our free ebook, "Preparing Your 12 Month Marketing Plan."

B2B Marketing Planning Ebook

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Wendy Covey

CEO and Co-Founder

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