Smart Marketing for Engineers™:
Build Your Foundation

Developed for technical B2B business leaders and marketers selling to engineers and scientists 

*Revised 2016


We at TREW have put our decades of experience building customized marketing programs for engineers into this ebook. It guides you through TREW’s proven process for building the most critical, foundational pieces of your marketing strategy.

This one-of-a-kind, data-enriched ebook sets you up for success with a smart, prioritized approach that helps technical business leaders and marketers develop, implement, and execute an effective and measurable marketing program.


Smart Marketing for Engineers: Build Your Foundation covers the following topics:

Section 1: Say No to Grow

Section 2: Make A Plan

Section 3: Define Your Personas

Section 4: Keywords – Key to Getting Found

Section 5: The Hub of Inbound: Your Website

Section 6: The Final Foundation - Automate and Measure