Research

Cutting-edge B2B marketing research about engineers' content, buying, channel, and search preferences.

Smart Marketing for Engineers 2016 Study: Marketing and Selling Through the Buyer's Journey

buyers journey research image.pngThe Linus Group and TREW Marketing partnered to study engineers' behaviors and preferences through the funnel, from awareness to consideration to purchase decision.

We surveyed engineers and scientists in order to study their behaviors down through the funnel, from awareness to consideration to purchase decision. This study provides conclusive, actionable data for marketers to effectively implement online and content marketing programs that drive ROI. Get the Latest Research

Smart Marketing for Engineers 2015 Study: Content & Online Marketing

Ranking_Trust_in_Content_Authors.pngThis study provides conclusive, actionable data for marketers to effectively implement online and content marketing programs that drive ROI.

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Marketing to Engineers Spring 2014 Study: Content Marketing Preferences

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This study helps you understand what content engineers look for, as well as  why, how, wherethey look for it.

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Marketing to Engineers Winter 2014 Study: Enewsletters, Blogs and Web Forms

Characteristic of Credible Blogs.pngThe illuminating results of this study reveal information about engineers' preferences for online and content marketing.

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Webinar: 3 Must-Do's for Reaching Technical Audiences

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In this webinar, learn how engineers use different media sources and get practical takeaways for applying these findings to your marketing plan.

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