Marketing Education

Become a better marketer today.

Technical B2B marketing RESOURCES

The TREW Crew has decades of experience marketing to technical audiences, and have created resources to help engineers tasked with marketing efforts, marketers working with limited resources, and leaders of large internal marketing teams to:

  • Get started with content marketing
  • Scale existing content marketing efforts
  • Train and align internal marketing departments
TREW resource gallery

Ebooks, Webinars, and Research

Ebooks, Webinars, and Research

Free resources in topics including website design, content planning, and annual research on technical audiences.

Learn More

CME book

Book

Book

Content Marketing, Engineered is an end-to-end guide to help you Build Trust and Convert Technical Buyers with Compelling Content.

Learn More

CME_Training_Logo_Vertical

Content Writing Course with Coaching

On-Demand Training

The Content Writing, Engineered Course is a premium, 5-week guided course with weekly coaching sessions. Participants learn and grow writing skills and finish the course with a completed content piece.

Learn More

Podcast Cover Art Final copy

Podcast

Podcast

Weekly episodes with engineering leadership and marketing experts about growing technical companies with marketing.

Learn More

Wendy Square headshot_small

Speakers

Speakers

Wendy Covey equips audiences in technical storytelling, content throughout the buyer's journey, working effectively with sales, and measuring marketing ROI.

Learn More

Workshops square

Workshops

Workshops

Onsite workshops that provide in-depth focus on a particular aspect of marketing, specific market campaigns, or a competitive situation.

Learn More

EXPLORE: Marketing Resource Center

Need advice or tactics for a specific topic? Browse our resource center for a collection of free ebooks, webinars, and research that will guide you through marketing topics including creating a marketing plan, launching a new product, designing a website, and more.

 

In addition, case studies in the resource center share how TREW has helped clients navigate tough marketing challenges.

 

Explore Resources

TREW resources

read: A guide to content marketing for Technical Audiences

Valuable engagements with technical buyers require a way of thinking that’s beyond what traditional B2B marketing tactics offer. With Content Marketing, Engineered, learn a tactical approach to content marketing for technical audiences.

 

 

Order Now

CME book

Attend: Content writing course and coaching

 

Content Writing, Engineered packages decades of technical content development expertise into a 5-week course. With guided weekly lessons and weekly group coaching.

Through the courses, participants learn how to plan, write, publish, and promote content to build their company's brand into a trusted resource.

Ideal candidates for this course are:

  • General marketers or corporate communications professionals tasked with many aspects of marketing who need a proven process for content development
  • Marketing teams that need to level-up content planning, writing, reviewing, and promotion 
  • New hires who need to get trained quickly and efficiently with constant feedback 

 

Learn More

 

marketing team picture

Listen: Content MarketinG, EngineereD Podcast

Join Wendy Covey, TREW Marketing’s CEO and co-founder, as she sits down with marketers, innovators and company leaders to hear their stories about marketing to technical audiences.

The Content Marketing, Engineered Podcast shares the inside scoop on what it takes to reach skeptical, demanding technical buyers, along with first-hand tips and tricks for getting the most out of your marketing program.  

 

Listen Now

 

Podcast Cover Art Final copy

ENGAGE: Wendy covey, a Marketing Expert for Your Next Event

Over the last 20 years, TREW Marketing CEO Wendy Covey has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content.

Whether for technical executives that are unsure where to start or how to invest in content marketing, or marketers struggling to produce content and execute strategy, Wendy engages and entertains an audience with her technical marketing experience, educates with industry research, and equips with practical advice. 

Wendy's expertise has influenced leaders and teams at conferences like the ANSYS Global Partner Conference, NIWeek Alliance Conference, the HubSpot Global Partner Conference, and more. 

 

Book Wendy

 

trew_lifestyle_photos_final_19-1

Experience: Marketing WOrkshops

Our in-person or virtual workshops are designed specifically for teams interested in focusing on a particular aspect of their marketing program -- from planning a product launch to targeting a new market to dealing with a competitive situation or crisis. 

 

To request a workshop, submit the form on the next page. We'll contact you to confirm your workshop details.

 

 

Request a Workshop

 

trew_lifestyle_photos_final_23

GROW: partner WITH TREW MARKETING FOR SUSTAINABLE RESULTS

TREW Marketing's resources are designed to help you better understand content marketing,  kickstart your content marketing journey, or gain detailed tactics to support your existing marketing programs. 

If you need customized, consistent support and expertise – including brand development, content planning, content development, or a website redesign – explore the TREW Marketing services.

 

Learn More

 

TREW crew

state of marketing to engineers research report

 

Technical marketing research 

2020 Smart Marketing for Engineers Research Report

To succeed with marketing programs, technical B2B companies must understand  what content engineers consume, why they look for it, and how they find it.

TREW and IEEE GlobalSpec partnered to conduct a survey in major regions of the world to learn critical marketing information from technical professionals.

 

Access Research

Smart marketing blog

9 min read

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the...

6 min read

How to Optimize Your B2B YouTube Channel

After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if...

6 min read

5 Ways to Promote Videos to Technical Audiences

After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing video, you may...