3 min read
2021 State of Marketing to Engineers Top Findings
Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE
The 2021 State of Marketing to...
The TREW Crew has decades of experience marketing to technical audiences, and have created resources to help engineers tasked with marketing efforts, marketers working with limited resources, and leaders of large internal marketing teams to:
Courses for standalone marketers, marketers looking to grow their skillsets, and large organizations in need of specialized technical marketing trainings for internal departments.
Need advice or tactics for a specific topic? Browse our resource center for a collection of free ebooks, webinars, and research that will guide you through marketing topics including creating a marketing plan, launching a new product, designing a website, and more.
In addition, case studies in the resource center share how TREW has helped clients navigate tough marketing challenges.
Valuable engagements with technical buyers require a way of thinking that’s beyond what traditional B2B marketing tactics offer. With Content Marketing, Engineered, learn a tactical approach to content marketing for technical audiences.
Content Marketing, Engineered Academy provides self-paced, digital training courses for marketers and technical leadership. Through the courses, participants learn how to plan, write, publish, and promote content to build their company's brand into a trusted resource.
Courses include instruction, cohort-style interaction, and in-depth worksheets to give participants a step-by-step approach to content marketing.
Marketers can use these courses to get started with content marketing, grow through professional development, or provide training for an entire team.
Join Wendy Covey, TREW Marketing’s CEO and co-founder, as she sits down with marketers, innovators and company leaders to hear their stories about marketing to technical audiences.
The Content Marketing, Engineered Podcast shares the inside scoop on what it takes to reach skeptical, demanding technical buyers, along with first-hand tips and tricks for getting the most out of your marketing program.
Over the last 20 years, TREW Marketing CEO Wendy Covey has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content.
Whether for technical executives that are unsure where to start or how to invest in content marketing, or marketers struggling to produce content and execute strategy, Wendy engages and entertains an audience with her technical marketing experience, educates with industry research, and equips with practical advice.
Wendy's expertise has influenced leaders and teams at conferences like the ANSYS Global Partner Conference, NIWeek Alliance Conference, the HubSpot Global Partner Conference, and more.
Our in-person or virtual workshops are designed specifically for teams interested in focusing on a particular aspect of their marketing program -- from planning a product launch to targeting a new market to dealing with a competitive situation or crisis.
To request a workshop, submit the form on the next page. We'll contact you to confirm your workshop details.
TREW Marketing's resources are designed to help you better understand content marketing, kickstart your content marketing journey, or gain detailed tactics to support your existing marketing programs.
If you need customized, consistent support and expertise – including brand development, content planning, content development, or a website redesign – explore the TREW Marketing services.
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
TREW and IEEE GlobalSpec partnered to conduct a survey in major regions of the world to learn critical marketing information from technical professionals.
The 2021 State of Marketing to...
In 2021, your marketing strategy must go beyond putting words on paper. As the world become more digitized, buyers...