Marketing to engineers comes with a very unique set of challenges. If you can understand and master these, you'll build trust and ultimately beat out your competition to grow market share for your company.
In this webinar, TREW CEO and Co-Founder Rebecca Geier draws upon TREW's extensive research and experience marketing to engineers to:
- Address the six Grand Challenges of marketing to engineers
- Provide tips on how to make your marketing as smart as the engineers you're selling to
Download the recording and slides from this webinar, and leverage TREW Marketing's expertise to strengthen your own marketing efforts.
With 25 years of global marketing experience and named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca leads the TREW team in building strategic, thoughtful, and sustainable marketing programs for a wide variety of companies. She takes pride in creating a culture at TREW that is honest, collaborative and always committed to finding the smartest solution to achieve defined goals and objectives. This has translated into long-lasting, trusted relationships with business executives; academic leaders; trade, business and technical press; and the company's many customers.