Content Marketing, Engineered Podcast

If you are a marketer in a technical company, this podcast is for you.

On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.

Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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Marketing Planning

ABM Readiness, Measurement, and Winning Tactics

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started...

A Technical Leader's Inbound Marketing Journey with Matt Eurich

Coming up through the technical ranks to leading a business, how do executives ramp up and keep up...

CMI Manufacturing Marketing Research Report with Lisa Beets

Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022...

Your 2022 Marketing Planning Guide, Jennifer Dawkins

Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

Digital Customer Engagement Maturity Model with Richard Barnett

How well does your company fare at engaging customers online? Find out where you fall in the...

Takeaways from 346 Marketing & Sales Books

What recurring themes are found in 346 marketing and sales books?

Shifting to Inbound Marketing in Acoustic Engineering

Understanding the customer, taking on one initiative at a time, and measuring results were key to...

LinkedIn | Stop the Sales Noise with Susan Tatum

More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided...

2021 State of Marketing to Engineers Research Highlights

Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers...