Marketing Strategy
1 min read
Brand Marketing with Technical Publications — From PR to Ad Campaigns
Wendy Covey: 7/24/25 10:00 AM
This episode is for all of you trying to get your brand featured in third party outlets like trade publications. This discussion ranges from the...
1 min read
Extending your Corporate Message Successfully as your Brand Grows
Wendy Covey: 7/10/25 10:00 AM
As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging...
1 min read
A Technical Editor-in-Chief's Perspectives on PR, Hot Industry Topics, and AI
Wendy Covey: 7/1/25 10:00 AM
Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to...
1 min read
How to Create Kick-Ass PR Campaigns for Engineering Companies
Wendy Covey: 6/5/25 10:00 AM
As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles....
1 min read
Lessons from the Automate 2025 Show Floor
Wendy Covey: 5/22/25 10:00 AM
The Automate 2025 tradeshow and conference was a vibrant showcase of industrial marketers demonstrating their expertise and creativity at the...
1 min read
Comparing Content Preferences of Engineers in Europe and the US
Wendy Covey: 5/15/25 10:00 AM
Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include...
1 min read
Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
Wendy Covey: 5/1/25 10:00 AM
Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter?...
1 min read
Leveraging First Party Data in a Cookieless Marketing Landscape
Wendy Covey: 3/20/25 10:00 AM
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter,...
1 min read
Recapping the 2025 Industrial Marketing Summit
Wendy Covey: 3/6/25 9:30 AM
We are fresh off the heels of the annual Industrial Marketing Summit! This year's summit provided technical and industrial marketers invaluable...
1 min read
Could Amazon be the Industrial Sales Channel You're Missing?
Wendy Covey: 2/20/25 10:00 AM
Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get...
1 min read
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
Wendy Covey: 2/13/25 10:00 AM
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train...
1 min read
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Wendy Covey: 1/30/25 10:00 AM
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content...
1 min read
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Wendy Covey: 1/16/25 10:00 AM
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if...
1 min read
The Power of Qualitative Research to Level Up Your Brand
Wendy Covey: 12/12/24 10:00 AM
Learn from David Schneer, CEO of Merrill Research, about the transformative role of qualitative research, body language, and AI in shaping brand...
1 min read
The State of AI: Chatbots, Reasoning Models, and Agents
Wendy Covey: 12/6/24 2:18 PM
Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the...
1 min read
Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Wendy Covey: 11/21/24 10:00 AM
Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how...
1 min read
Getting Personal: When Authenticity is a Winning Sales Strategy
Wendy Covey: 11/14/24 11:06 AM
Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional...
1 min read
Marketing Insights from Gardner's Industrial Buying Influence Report
Wendy Covey: 11/7/24 10:00 AM
As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of...
1 min read
Lessons Learned from Content Marketing World 2024
Wendy Covey: 10/31/24 10:00 AM
The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned...
1 min read
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Wendy Covey: 3/28/24 10:30 AM
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
1 min read
The Power of Developing a Personal Brand in an Industrial Sales Role
Wendy Covey: 3/21/24 10:10 AM
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
1 min read
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Wendy Covey: 3/14/24 10:00 AM
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
12 min read
Research Series | 2023 CMI Manufacturing Content Marketing Report
Wendy Covey: 5/4/23 10:00 AM
Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.
27 min read
Research Series | 2023 State of Marketing to Engineers
Wendy Covey: 4/27/23 10:00 AM
Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.
14 min read
GA4 is Here...It's Time to Bid UA Farewell Forever
Wendy Covey: 4/6/23 10:00 AM
Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.
7 min read
Trends at TREW Marketing
Wendy Covey: 11/10/22 10:00 AM
Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.
33 min read
2022 Fall Marketing Conference Round-Up
Wendy Covey: 10/20/22 10:00 AM
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.
19 min read
Nimble Event Strategy in Electronics
Wendy Covey: 7/28/22 11:00 AM
With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.
12 min read
Maximizing Membership in an Industry Association
Wendy Covey: 7/14/22 10:00 AM
Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...
28 min read
ABM Readiness, Measurement, and Winning Tactics
Wendy Covey: 4/7/22 10:00 AM
Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.
14 min read
A Technical Leader's Inbound Marketing Journey with Matt Eurich
Wendy Covey: 3/24/22 10:00 AM
Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?
10 min read
CMI Manufacturing Marketing Research Report with Lisa Beets
Wendy Covey: 2/11/22 10:00 AM
Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
15 min read
2022 State of Marketing to Engineers Research Highlights
Wendy Covey: 1/27/22 10:00 AM
The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...
18 min read
Your 2022 Marketing Planning Guide, Jennifer Dawkins
Wendy Covey: 11/22/21 9:07 AM
Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.
27 min read
Digital Customer Engagement Maturity Model with Richard Barnett
Wendy Covey: 10/7/21 10:14 AM
How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long...
1 min read
Takeaways from 346 Marketing & Sales Books
Wendy Covey: 9/24/21 10:00 AM
What recurring themes are found in 346 marketing and sales books?
15 min read
Shifting to Inbound Marketing in Acoustic Engineering
Wendy Covey: 5/6/21 10:30 AM
Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic...
20 min read
LinkedIn | Stop the Sales Noise with Susan Tatum
Wendy Covey: 3/11/21 10:00 AM
More salespeople than ever have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up...
22 min read
2021 State of Marketing to Engineers Research Highlights
Wendy Covey: 2/18/21 10:00 AM
Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their...
1 min read
Why Product Launches Fail With Sean Sheppard
Wendy Covey: 11/19/20 10:00 AM
When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange...
1 min read
AI-Powered Marketing with Paul Roetzer
Wendy Covey: 11/12/20 10:00 AM
Learn why AI-powered marketing technology, not a marketing professional, might be your best next hire.
1 min read
Why Business Strategy is Key to Effective Marketing
Wendy Covey: 10/1/20 10:00 AM
Without a solid business strategy and plan, marketing is dead in the water.
1 min read
Building an Audience With Josh Tapp
Wendy Covey: 9/24/20 10:00 AM
When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...
1 min read
The Power of Co-Marketing with Chris McLaughlin
Wendy Covey: 8/20/20 10:00 AM
Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...
1 min read
Should You Add Retargeting to Your Marketing Plan?
Wendy Covey: 7/31/20 10:00 AM
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...
1 min read
Educating Industrial Millennial Buyers with David Caron
Wendy Covey: 5/7/20 10:00 AM
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
1 min read
Top 5 Marketing Investments for System Integrators
Wendy Covey: 4/30/20 10:00 AM
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
2 min read
The Annuity of Inbound Marketing with JD Sherman
Wendy Covey: 3/31/20 10:00 AM
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...
1 min read
Why Video Should be a Top B2B Marketing Investment
Wendy Covey: 3/5/20 5:12 PM
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...