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      Content Marketing, Engineered Podcast

      If you are a marketer in a technical company, this podcast is for you.

      On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content.

      Click the episode links below for show notes, resources, and transcripts, and subscribe on your favorite podcast app so that you'll never miss an episode!

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      Posts about

      Marketing Planning

      Research Series | 2023 CMI Manufacturing Content Marketing Report

      Gain insights into where manufacturing marketers are seeing success and how they are investing...

      Research Series | 2023 State of Marketing to Engineers

      Gain insights on how engineers and technical buyers find and consume content to make purchase...

      GA4 is Here...It's Time to Bid UA Farewell Forever

      Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to...

      Trends at TREW Marketing

      Learn which major projects and areas of investments are leading to the best results for TREW...

      2022 Fall Marketing Conference Round-Up

      Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World,...

      Nimble Event Strategy in Electronics

      With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive...

      Maximizing Membership in an Industry Association

      Learn about the types of benefits that industry associations provide to their members, and why...

      ABM Readiness, Measurement, and Winning Tactics

      Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started...

      A Technical Leader's Inbound Marketing Journey with Matt Eurich

      Coming up through the technical ranks to leading a business, how do executives ramp up and keep up...